San Gabriel Logo Design

Nearly every new San Gabriel organization knows they need a logo, but few entrepreneurs entirely understand the crucial role their business logo can take in their success, or the reason that one business logo works better than another. A company logo has an immediate and lasting influence on the success of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help San Gabriel businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle created for a San Gabriel coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older section of the town and really wanted to visualize a retro tone without appearing as uninteresting or low energy. I accomplished both of these tasks via designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and germs created for San Gabriel clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, especially the branch of medicine that works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog made for a family fun center in San Gabriel.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - developed for San Gabriel travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the pictures they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Gabriel logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 San Gabriel logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get neutral judgements on the benefit of a design. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo recognize how essential a logo is for their organization so they are way more invested in the end result. Every logo job has it’s portion of hurdles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for San Gabriel publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most important part of a printed book due to the fact that it is in most cases the primary thing a person views in the bookstore. Regarding a publishing company, it’s the absolute best opportunity they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was certainly a winner.

 San Gabriel logo design made use of for marketing and a tag design for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this business logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in San Gabriel, design include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style developed for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which carried a feeling of tranquility and class for their new hair salon. I created a design which didn’t go the obvious course of designing merely a stylized orchid but alternatively designed a company logo which implied a flower in the formation of a swirl incorporated into the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is usually the incorrect route and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they really wanted to forecast to their patrons.

Arabian equine logo layout produced for an equine cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo concept tailored to epitomize the unique physical traits of the Arabian breed of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the entire world.

Las Cafe logo design a small restaurant, style contains a changed script font which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout consists of a modified script font style which floats over a team of ornate lines and dots.

Logo style for a software program developer the design features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the significance supporting a logo design is equally as important as how it brands the organization it represents.

Develop logo style produced for a San Gabriel indoor developer, layout function a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Gabriel interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Gabriel logo design job was undertaken for a leadership specialist that enables business leaders to become more efficient at managing people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned items to other sports enthusiasts. I designed their San Gabriel logo design dsign utilizing an illustration which grabs the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an San Gabriel regional farm it was in reality designed for an investments broker, and this particular logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make an identity that projects self-assurance, success, and opulence.
Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to design a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.