San Jacinto Logo Design

Every new San Jacinto business understands that they are in need of a logo, yet few new business owners fully realize the vital role their logo design can play in their success, or exactly why one logo design performs more effectively than another. A logo design has an immediate and long-term impact on the success of a company, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help San Jacinto businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle produced for a San Jacinto coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an older part of the town and wished to visualize a vintage feel without appearing as boring or low energy. I fulfilled the two jobs by means of developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscope slide and bacteria developed for San Jacinto clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo layout with a jumping green frog designed for a family enjoyable center in San Jacinto.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - created for San Jacinto traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the images they record. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Jacinto logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 San Jacinto logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get impartial viewpoints on the merit of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo recognize how important a logo is for their company so they are much more invested in the result. Every logo design project has it’s allotment of hurdles, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for San Jacinto publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most necessary part of a published book considering that it is ordinarily the initial thing a person sees in the book store. For a publishing company, it’s the opportunity that they will likely ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was undoubtedly a winner.

 San Jacinto logo layout used for advertising and also a tag style for Vintage Case features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be much older cases. For this brand concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for everything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in San Jacinto, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo layout developed for a hair style workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a spirit of tranquility and elegance for their new hair studio. I created a design which didn’t go the obvious direction of crafting simply a stylized orchid but rather crafted a logo design which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a company logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they wanted to project to their patrons.

Arabian horse logo style produced for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design fashioned to illustrate the unique physical traits of the Arabian type of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the whole world.

Las Cafe logo design a tiny dining establishment, style includes a modified manuscript font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style includes a modified script typeface which floats above a team of elaborate lines and dots.

Logo style for a software program developer the design features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the significance behind a logo is just as important as how it serves the business it represents.

Progress logo style produced for a San Jacinto indoor developer, style function a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Jacinto interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Jacinto logo design assignment was done for a leadership advisor that helps business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to market their secondhand products to other sports enthusiasts. I designed their San Jacinto business logo dsign utilizing a graphic that pulls in the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an San Jacinto area farm it was actually created for a products broker, and this particular creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projects confidence, success, and wealth.
Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.