San Jose, California Logo Design

Each and every new San Jose business person understands that they require a logo, but few entrepreneurs fully comprehend the crucial role their logo will play in their success, or the reason that one logo design performs better than another. A logo design has an instant and sustaining influence on the success of a business, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help San Jose, California companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in merely a look.
  2. Scalability: from labels to movie screens a scalable logo design will be legible and just as emotive at every scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be enduring and should feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bike created for a San Jose, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an older part of the community and wanted to project a vintage vibe without appearing as uninteresting or low energy. I achieved both of these jobs by developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria developed for San Jose, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, mainly the field of medicine that works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog created for a family enjoyable facility in San Jose, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for San Jose, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead project emotional experiences through the pictures they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Jose logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 San Jose logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get neutral point of views on the value of a concept. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to create their business logo comprehend how important a logo design is for their business so they are way more vested in the result. Every logo project possesses it’s share of hurdles, but the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for San Jose, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most crucial part of a published book considering that it is usually the primary thing a person views in the bookstore. Regarding a publishing company, it’s the optimal opportunity they will ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was certainly a victory.

 San Jose logo design utilized for advertising and also a tag layout for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be antique cases. For this brand design I tried to come up with a logo that offered a fluid old style feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in San Jose, California, layout consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs considering that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo design created for a hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related an atmosphere of serenity and elegance for their new hair studio. I came up with a concept which did not go the obvious path of making merely a stylized orchid but rather created a logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they wanted to transmit to their patrons.

Arabian equine logo design produced for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design tailored to manifest the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail posture, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a little restaurant, design consists of a changed script typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout contains a changed manuscript typeface which floats above a team of elaborate lines and also dots.

Logo style for a software application programmer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the enterprise it stands for.

Advance logo design produced for a San Jose, California indoor designer, style feature a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Jose, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Jose, California logo design project was carried out for a management consultant that enables business leaders to become more efficient at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned goods to other sports enthusiasts. I created their San Jose logo dsign with an image that garners the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an San Jose, California area farm it was in reality created for a commodities broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a image that projected assurance, financial success, and affluence.

 San Jose Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for externally encountering arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the very first shot.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to design a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.