Acute Care 360 ImageCo, San Jose, California, CA,

ImageCo, San Jose, California, CA,

Evolv Design logo designed by ImageCo, San Jose, California, CA,

Red Panda Publishers logo designed by ImageCo, San Jose, California, CA,

San Jose, California, CA,

ImageCo, San Jose, California, CA,
ImageCo, San Jose, California, CA,

Mid Valley Pathology logo designed by ImageCo, San Jose, California, CA,

FSA OK logo designed by ImageCo, San Jose, California, CA,

Emerald Heights logo designed by ImageCo, San Jose, California, CA,

Club Sapphire logo designed by ImageCo, San Jose, California, CA,

Downtown Dogs logo designed by ImageCo, San Jose, California, CA,

School board logo designed by ImageCo, San Jose, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, San Jose, California, CA,

Stoney Forensic logo designed by ImageCo, San Jose, California, CA,

Smart kernels logo designed by ImageCo, San Jose, California, CA,

TIPS ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm presents a money back guarantee try to keep in mind that they simply cannot refund the time you commit which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t contain actual samples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to echo your personal vision for your organization. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

San Jose LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop memorable brands. We have performed branding work for ranchers, schools, heart surgeons, wedding singers, coffee roasters, retailers, and just about every other kind of business you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electrical sign. Because of our sign first method our designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first approach insures that our logos are equally effective whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered no matter of size or application.

American Made ★ Design

The thing that truly sets ImageCo apart from other design firms that you might possibly have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we do in-house. Regardless of the kind of design project we take on, brand identity design, website, trade show exhibit, or electric sign, we do not, and never will job-out our client’s work to 3rd parties located outside the US. When you contact us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your project and determines the terms of how you and I do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new San Jose business realizes that they need a logo, however few start-ups entirely realize the key role their organization’s logo can perform in their success, or precisely why one logo design works more effectively than another. A company logo has an immediate and lasting effect on the prosperity of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help San Jose companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not need deliberation, they can be comprehended in just a glance.
  2. Scalability: from clothing labels to retail signs a scalable logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a logo design should be lasting and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the act of noting something to make sure that it could be recognized, its foundation comes from the mark branded onto livestock. Nowadays a brand symbolizes basically anything with an objective, regardless if it be revenue or government agencies, a brand is an intrinsic aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s objective is to develop a mental image that the audience can connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody states the brand names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people buy those brands. Brand image is why people purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the history of most branding companies you’ll find that they are often rebranded advertising and marketing agencies. When someone says they are in advertising and marketing lots of people will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps form the perception of a company, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as business cards, stationery, and brochures. Some identity designers also build web sites and also software interfaces. The important duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of affecting actions, end results and also assumptions.

Featured logos & signs

Retro logo layout of a bicycle developed for a San Jose coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an older section of the area and hoped to visualize an old-fashioned feel without appearing as uninteresting or low energy. I achieved both jobs by designing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide and germs made for San Jose medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the branch of medicine that deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and more meaningful.

logo style with a jumping green frog created for a household enjoyable center in San Jose.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - made for San Jose traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences through the pictures they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Jose logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 San Jose logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family members as well as with people that they don’t even know so as to get neutral assessments on the worthiness of a design. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo design recognize how crucial a logo design is for their organization so they are much more invested in the outcome. Every logo design job possesses it’s allotment of challenges, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for San Jose book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most critical part of a printed book considering that it is ordinarily the primary thing a person views in the book store. Regarding a publishing company, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases one of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was definitely a success.

 San Jose logo design made use of for marketing and a tag design for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in San Jose, style include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects because it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo layout produced for a San Jose hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a feeling of calmness and class for their new hair studio. I came up with a concept that did not go the obvious route of creating just a stylized orchid but alternatively crafted a logo that implied an orchid in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to project to their patrons.

Arabian steed logo layout created for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo design styled to symbolize the unique physical traits of the Arabian breed of equines. By having a different head form and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse breeds in the whole world.

Las Cafe, A San Jose restaurant logo design a small dining establishment, design includes a changed manuscript font which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout consists of a modified script font style which hovers above a team of ornate lines and dots.

Logo design for a software program developer the design features as well as legendary San Jose aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the symbolism behind a company logo is just as important as how it brands the organization it stands for.

Evolve logo design created for a San Joseinterior developer, style feature a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Jose interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in San Jose, the personalities for letter V and A in middle of words progressed have actually been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Jose logo design assignment was completed for a management advisor that helps business leaders to develop into more efficient at overseeing people, expectations, and profitability.

A San Jose business logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned products to other sports enthusiasts.

I tailored their San Jose logo design design along with a graphic which grabs the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this San Jose company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an San Jose area farm it was actually devised for a products broker, and this logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop an identity that projected assurance, financial success, and opulence.

 San Jose Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this case, I nailed a bullseye with the first shot.

Logo developed for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular San Jose sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to create a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Electrical sign design for San Jose restaurnat designed by San Jose Sign Company
San Jose logo design and brand identity design for San Jose retailers
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,

Logo designed by ImageCo, San Jose, California, CA,

Logo designed by ImageCo, San Jose, California, CA,

Logo designed by ImageCo, San Jose, California, CA,

Logo designed by ImageCo, San Jose, California, CA,

Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,
Logo designed by ImageCo, San Jose, California, CA,