San Jose Logo Design

Virtually every new San Jose venture realizes that they are in need of a logo, but few entrepreneurs thoroughly understand the pivotal role their business logo can perform in their becoming successful, or why one logo design performs more effectively than another. A logo has an immediate and long-term influence on the prosperity of a company, pick the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help San Jose companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle produced for a San Jose coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an old section of the community and wanted to visualize a vintage feel without appearing as boring or low energy. I fulfilled the two jobs by designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria made for San Jose clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, especially the field of medicine that works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and much more meaningful.

logo design with a jumping green frog designed for a family members enjoyable facility in San Jose.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - created for San Jose traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the photos they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Jose logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 San Jose logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo design recognize how crucial a logo is for their company so they are much more vested in the final result. Every logo design project has it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for San Jose publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most crucial part of a published book because it is often the primary thing a person views in the book store. With respect to a publishing company, it’s the absolute best opportunity they will ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a success.

 San Jose logo layout utilized for marketing as well as a label layout for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be older cases. For this business logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in San Jose, style consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design produced for a hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a spirit of contentment and class for their new hair studio. I came up with a design that did not go the obvious course of making simply a stylized orchid but rather created a company logo which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they really wanted to transmit to their clients.

Arabian equine logo layout developed for a steed cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. By having an unique head form and higher tail posture, the Arabian is one of the highly immediately identifiable horse types in the whole world.

Las Cafe logo style a small restaurant, design contains a modified script font style which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout includes a customized script font style which floats over a team of elaborate lines as well as dots.

Logo style for a software program programmer the layout functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the organization it stands for.

Develop logo layout produced for a San Jose interior developer, layout attribute a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Jose interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Jose logo design assignment was performed for a leadership specialist that helps business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand items to other sports enthusiasts. I tailored their San Jose logo dsign with an illustration which seizes the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an San Jose regional farm it was really devised for a commodities broker, and this particular creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projects confidence, effectiveness, and affluence.
Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to design a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.