San Juan Capistrano, California Logo Design

Every new San Juan Capistrano business understands that they need a logo, yet few new business owners entirely recognize the vital role their logo can take in their success, or why one logo performs better than another. A logo design has a critical and sustaining impact on the growth of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help San Juan Capistrano, California companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be grasped in just a glimpse.
  2. Scalability: from labels to signboards a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be lasting and will feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bike created for a San Juan Capistrano, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older part of town and wanted to cast a nostalgic vibe without appearing as boring or low energy. I accomplished both of these jobs by means of creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide and germs developed for San Juan Capistrano, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, mainly the field of medicine that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and much more memorable.

logo layout with a leaping environment-friendly frog created for a family fun facility in San Juan Capistrano, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - created for San Juan Capistrano, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Juan Capistrano logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 San Juan Capistrano logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced opinions on the value of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo comprehend how vital a logo design is for their company so they are much more invested in the final result. Every logo project possesses it’s allotment of hurdles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for San Juan Capistrano, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most essential part of a printed book due to the fact that it is ordinarily the primary thing a person views in the book store. With respect to a publisher, it’s the absolute best opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was definitely a victory.

 San Juan Capistrano logo layout utilized for advertising as well as a tag design for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be vintage cases. For this custom logo design I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in San Juan Capistrano, California, style include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo jobs considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.

Logo design produced for a hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed an atmosphere of calmness and elegance for their new hair salon. I created a design that didn’t go the obvious path of designing just a stylized orchid but instead created a logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is frequently the incorrect path and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they really wanted to project to their clients.

Arabian steed logo layout developed for an equine cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo concept customized to exemplify the unique physical traits of the Arabian type of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the entire world.

Las Cafe logo design a small restaurant, layout consists of a customized manuscript font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout contains a modified manuscript font which floats over a team of ornate lines and also dots.

Logo layout for a software designer the layout attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the symbolism supporting a logo is equally as important as how it brands the enterprise it represents.

Progress logo layout produced for a San Juan Capistrano, California indoor designer, design attribute a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Juan Capistrano, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Juan Capistrano, California logo design assignment was done for a management consultant that enables business professionals to become more efficient at overseeing people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell off their pre-owned items to other sports enthusiasts. I designed their San Juan Capistrano business logo dsign along with an illustration that pulls in the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really composed for an San Juan Capistrano, California regional farm it was actually designed for a commodities broker, and this business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projects self-confidence, success, and wealth.

 San Juan Capistrano Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for ostensibly facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular case, I hit a bullseye with the first go.

Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to design a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.