San Leandro Logo Design

Every new San Leandro organization understands that they are in need of a logo, but few new business owners thoroughly grasp the pivotal role their logo design can make in their success, or why one logo functions more effectively than another. A logo has an instant and long-term effect on the growth of a business, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help San Leandro companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle created for a San Leandro coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old section of the town and really wanted to project a vintage vibe without coming across as uninteresting or low energy. I achieved the two jobs by means of developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs made for San Leandro clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, especially the branch of healthcare that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog designed for a family members enjoyable center in San Leandro.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - made for San Leandro travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the images they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Leandro logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 San Leandro logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the merit of a design concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire a professional to design their logo design comprehend how crucial a logo is for their company so they are way more vested in the end result. Every logo job has it’s allotment of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for San Leandro book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most important part of a published book because it is usually the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the opportunity that they will ever get to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was surely a winner.

 San Leandro logo style made use of for advertising as well as a label style for Vintage Case includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this custom logo concept I tried to come up with a logo that had a fluid retro feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in San Leandro, design consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo jobs due to the fact that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the very same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo design developed for a hair style workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected a sense of relaxation and connection for their new hair salon. I created a concept which did not go the obvious path of creating simply a stylized orchid but rather delivered a company logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they really wanted to project to their clients.

Arabian steed logo layout produced for a steed ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design customized to exemplify the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the whole world.

Las Coffee shop logo layout a small restaurant, design contains a customized manuscript font style which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style contains a customized manuscript font style which floats above a team of luxuriant lines and also dots.

Logo layout for a software application designer the layout functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the enterprise it represents.

Evolve logo style produced for a San Leandro indoor designer, style function a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Leandro interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Leandro logo design job was undertaken for a leadership consultant that assists business professionals to become more efficient at overseeing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to market their used items to other sports enthusiasts. I created their San Leandro logo design dsign along with a graphic which seizes the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really produced for an San Leandro area farm it was actually designed for a products broker, and this brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projected trust, effectiveness, and affluence.
Logo created for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.