San Leandro, California Logo Design

Every new San Leandro organization knows they are in need of a logo, yet few new business owners entirely comprehend the crucial role their logo can take in their success, or exactly why one logo design performs better than another. A logo has an instant and sustaining impact on the viability of a company, pick the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help San Leandro, California companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in just a glance.
  2. Scalability: from labels to posters a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be ageless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bicycle created for a San Leandro, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an older part of the community and really wanted to project an old-fashioned tone without appearing as boring or low energy. I accomplished both of these jobs via designing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also bacteria made for San Leandro, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and effects of diseases, mainly the branch of healthcare that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and even more memorable.

logo style with a jumping green frog designed for a family enjoyable facility in San Leandro, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - designed for San Leandro, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers don’t capture locations or things but rather convey emotional experiences through the photos they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Leandro logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 San Leandro logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get unprejudiced opinions on the benefit of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to design their logo design realize how essential a logo is for their company so they are way more vested in the final result. Every logo design job has it’s allotment of challenges, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for San Leandro, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most important part of a printed book due to the fact that it is in most cases the first thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will ever get to spotlight their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was certainly a winner.

 San Leandro logo layout utilized for marketing and a label layout for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in San Leandro, California, style include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects because it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design produced for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated an atmosphere of simplicity and class for their new hair studio. I created a design that didn’t go the obvious direction of designing merely a stylized orchid but rather delivered a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they really wanted to transmit to their patrons.

Arabian horse logo style created for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design tailored to exemplify the unique physical traits of the Arabian type of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the whole world.

Las Cafe logo style a tiny restaurant, design consists of a changed manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a changed manuscript font which hovers over a team of elaborate lines and dots.

Logo design for a software program developer the layout attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the significance behind a business logo is equally as important as how it brands the company it stands for.

Develop logo layout produced for a San Leandro, California indoor designer, style attribute a series of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Leandro, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have actually been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Leandro, California logo design assignment was completed for a leadership advisor that helps business professionals to develop into more effective at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned items to other sports enthusiasts. I created their San Leandro business logo dsign along with an illustration that garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an San Leandro, California regional farm it was in reality created for a commodities broker, and this logo design was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projects self-confidence, effectiveness, and prosperity.

 San Leandro Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly facing arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first shot.

Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.