San Lorenzo Logo Design

Virtually every new San Lorenzo company knows they are in need of a logo, however few entrepreneurs thoroughly comprehend the key role their business logo can make in their becoming successful, or precisely why one logo design functions more effectively than another. A company logo has an instant and lasting effect on the financial success of a business, go with the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help San Lorenzo businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle created for a San Lorenzo coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part of the city and wished to visualize an old-fashioned tone without coming across as stodgy or low energy. I fulfilled the two tasks by means of creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria created for San Lorenzo clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, especially the branch of medicine which deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and more unforgettable.

logo design with a jumping eco-friendly frog designed for a household enjoyable center in San Lorenzo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, as well as a tree - created for San Lorenzo traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but instead reveal emotional journeys by means of the pictures they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Lorenzo logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 San Lorenzo logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get honest viewpoints on the value of a concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their logo design understand how essential a logo design is for their business so they are much more vested in the result. Every logo design job possesses it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for San Lorenzo book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most essential part of a printed book since it is usually the first thing a person sees in the bookstore. Regarding a publisher, it’s the optimal opportunity they will likely ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was undoubtedly a victory.

 San Lorenzo logo layout made use of for marketing as well as a label style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in San Lorenzo, design include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects due to the fact that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo design produced for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related a spirit of contentment and elegance for their new hair salon. I created a concept which didn’t go the obvious route of designing just a stylized orchid but alternatively delivered a logo design that implied a flower in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is usually the wrong route and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they wanted to transmit to their customers.

Arabian steed logo layout produced for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype concept tailored to epitomize the unique physical traits of the Arabian type of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the highly easily identifiable equine lineages in the entire world.

Las Cafe logo layout a small restaurant, style consists of a changed script font style which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design consists of a modified script font style which hovers above a group of luxuriant lines as well as dots.

Logo design for a software developer the design features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the meaning behind a logo is just as important as how it serves the organization it represents.

Advance logo style produced for a San Lorenzo indoor developer, design attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Lorenzo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Lorenzo logo design assignment was done for a management specialist that helps business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell their pre-owned goods to other sports enthusiasts. I created their San Lorenzo logo dsign utilizing a graphic which garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an San Lorenzo regional farm it was actually designed for a products broker, and this particular trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projects self-assurance, success, and opulence.
Logo made for using an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.