San Luis Obispo, California Logo Design

Each and every new San Luis Obispo venture knows they need a logo, but few new business owners thoroughly grasp the crucial role their business logo will take in their financial success, or exactly why one logo performs more effectively than another. A business logo has an instant and lasting effect on the success of a company, select the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help San Luis Obispo, California companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not demand contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a San Luis Obispo, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older section of town and really wanted to project a retro tone without coming across as stodgy or low energy. I achieved each of the jobs by means of creating a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs made for San Luis Obispo, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and outcomes of diseases, mainly the branch of medicine which works with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and more memorable.

logo style with a leaping green frog designed for a family members enjoyable center in San Luis Obispo, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - designed for San Luis Obispo, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead reveal emotional experiences through the photos they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Luis Obispo logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 San Luis Obispo logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get unbiased assessments on the merit of a design concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo realize how essential a logo design is for their company so they are much more vested in the outcome. Every logo design job possesses it’s share of obstacles, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for San Luis Obispo, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most necessary part of a printed book due to the fact that it is usually the very first thing a person sees in the book shop. Concerning a publisher, it’s the opportunity they will likely ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was definitely a winner.

 San Luis Obispo logo style utilized for advertising and marketing and also a tag design for Vintage Instance includes an old typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be antique cases. For this brand concept I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in San Luis Obispo, California, design include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design developed for a hair layout workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which carried an atmosphere of simplicity and elegance for their new hair studio. I created a concept that didn’t go the obvious direction of creating simply a stylized orchid but alternatively created a logo design which implied a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a company logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to project to their patrons.

Arabian equine logo design created for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo design styled to illustrate the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly quite easily identifiable equine lineages in the entire world.

Las Coffee shop logo design a small restaurant, design includes a changed script font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style contains a changed script font style which hovers above a group of luxuriant lines and also dots.

Logo design for a software developer the layout functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the significance behind a logo design is just as important as how it serves the enterprise it represents.

Advance logo style developed for a San Luis Obispo, California indoor designer, style feature a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Luis Obispo, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have actually been customized to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Luis Obispo, California logo design assignment was performed for a leadership advisor that helps business leaders to develop into more efficient at managing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand products to other sports enthusiasts. I created their San Luis Obispo logo design dsign using an image which garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an San Luis Obispo, California regional farm it was really developed for a commodities broker, and this particular brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projects self-assurance, effectiveness, and wealth.

 San Luis Obispo Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally dealing with arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the very first shot.

Logo created for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.