San Luis Obispo Logo Design

Each and every new San Luis Obispo business realizes that they are in need of a logo, yet few new business owners thoroughly understand the pivotal role their company logo will perform in their becoming successful, or why one logo design performs better than another. A logo design has an immediate and long-term effect on the growth of a business, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help San Luis Obispo businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike produced for a San Luis Obispo coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an older part of the town and wished to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I achieved the two tasks by means of designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria designed for San Luis Obispo medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, especially the branch of healthcare which deals with the clinical examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and even more memorable.

logo layout with a leaping green frog created for a family members enjoyable center in San Luis Obispo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for San Luis Obispo traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Luis Obispo logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 San Luis Obispo logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get objective viewpoints on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that tend to hire a professional to design their logo understand how vital a logo is for their business so they are way more vested in the final result. Every logo design project possesses it’s allotment of obstacles, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for San Luis Obispo book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most important part of a published book since it is usually the very first thing a person views in the book shop. Concerning a publishing company, it’s the best opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the things folks tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was definitely a winner.

 San Luis Obispo logo layout utilized for advertising and marketing and also a label style for Vintage Instance includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be much older cases. For this brand concept I strove to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in San Luis Obispo, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout created for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a sense of tranquility and class for their new hair studio. I came up with a design that did not go the obvious direction of creating merely a stylized orchid but rather crafted a logo design that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they wanted to transmit to their clients.

Arabian horse logo layout produced for a horse ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept customized to symbolize the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse types in the whole world.

Las Cafe logo layout a small dining establishment, style contains a modified script font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout consists of a modified script font which floats over a group of ornate lines as well as dots.

Logo design for a software application programmer the design functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the meaning behind a logo is equally as important as how it serves the organization it stands for.

Evolve logo style produced for a San Luis Obispo indoor developer, layout function a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Luis Obispo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Luis Obispo logo design project was completed for a leadership coach that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned products to other sports enthusiasts. I created their San Luis Obispo logo dsign utilizing an illustration which grabs the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually produced for an San Luis Obispo regional farm it was in reality devised for an investments broker, and this particular brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a image that projected esteem, financial success, and luxury.
Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to create a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.