San Luis Obispo, California Logo Design

Nearly every new San Luis Obispo business realizes that they need a logo, yet few new business owners thoroughly recognize the pivotal role their company logo will take in their success, or exactly why one logo design functions more effectively than another. A business logo has an immediate and lasting influence on the financial success of a company, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help San Luis Obispo, California companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from labels to movie screens a scalable logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bike created for a San Luis Obispo, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an older part of the city and hoped to project an old-fashioned vibe without coming across as boring or low energy. I accomplished both tasks by designing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as bacteria made for San Luis Obispo, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, mainly the field of medicine that deals with the clinical assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and even more meaningful.

logo style with a jumping green frog developed for a family fun center in San Luis Obispo, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - made for San Luis Obispo, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Luis Obispo logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 San Luis Obispo logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get unbiased judgements on the benefit of a concept. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo realize how crucial a logo is for their business so they are way more vested in the end result. Every logo design project has it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for San Luis Obispo, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most essential part of a published book since it is often the primary thing a person sees in the bookstore. With regard to a publisher, it’s the opportunity that they will likely ever get to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences 1 of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was definitely a winner.

 San Luis Obispo logo layout utilized for advertising and marketing and a tag style for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be older cases. For this logo design I sought to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in San Luis Obispo, California, style consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs considering that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo layout produced for a hair style workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected an atmosphere of tranquility and connection for their new hair studio. I came up with a concept which didn’t go the obvious route of making simply a stylized orchid but instead designed a logo design which suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they really wanted to project to their clients.

Arabian horse logo layout produced for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo design styled to manifest the unique physical traits of the Arabian type of equines. With a different head form and very high tail carriage, the Arabian is one of the most easily recognizable horse types in the world.

Las Cafe logo design a small dining establishment, layout includes a modified manuscript font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout consists of a changed script font style which hovers above a team of ornate lines and also dots.

Logo design for a software developer the style attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the significance supporting a logo design is just as important as how it serves the company it stands for.

Develop logo design created for a San Luis Obispo, California interior designer, style attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Luis Obispo, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Luis Obispo, California logo design assignment was completed for a leadership expert that helps business professionals to become more effective at handling people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to sell off their used products to other sports enthusiasts. I tailored their San Luis Obispo business logo dsign utilizing an image that captures the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really developed for an San Luis Obispo, California area farm it was really devised for an investments broker, and this particular business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a graphic that projected assurance, financial success, and opulence.

 San Luis Obispo Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Fortunately, in this case, I hit a bullseye with the very first go.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to develop a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.