San Marcos Logo Design

Every new San Marcos business understands that they need a logo, however few entrepreneurs thoroughly are aware of the crucial role their business logo can make in their financial success, or precisely why one logo performs more effectively than another. A logo has a critical and lasting impact on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help San Marcos businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike created for a San Marcos coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an old part of the area and wanted to visualize a retro feel without appearing as monotonous or low energy. I achieved the two tasks via developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs made for San Marcos medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the field of medicine that deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and more memorable.

logo layout with a leaping green frog developed for a household enjoyable facility in San Marcos.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - made for San Marcos travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but rather reveal emotional experiences through the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Marcos logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 San Marcos logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo comprehend how crucial a logo design is for their organization so they are way more vested in the end result. Every logo design job has it’s portion of obstacles, but the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for San Marcos book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most vital part of a published book because it is ordinarily the first thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity they will ever have to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was definitely a winner.

 San Marcos logo style utilized for advertising and marketing as well as a label design for Vintage Situation includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be antique cases. For this custom logo design I tried to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in San Marcos, style consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects considering that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style developed for a hair design studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that communicated a sense of contentment and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of crafting just a stylized orchid but rather delivered a logo design which suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately put the emphasis on the perception that they wanted to transmit to their patrons.

Arabian horse logo style created for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. With a different head form and very high tail posture, the Arabian is one of the most immediately recognizable horse lineages in the entire world.

Las Coffee shop logo style a tiny dining establishment, layout includes a changed script font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style consists of a changed script font which hovers over a group of luxuriant lines and dots.

Logo design for a software developer the style features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the significance supporting a logo is just as important as how it serves the business it represents.

Develop logo layout created for a San Marcos indoor developer, design feature a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Marcos interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in center of the word progressed have been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Marcos logo design job was completed for a leadership expert that helps business professionals to become more successful at supervising people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell their previously owned equipment to other sports enthusiasts. I created their San Marcos logo dsign utilizing an illustration that garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually designed for an San Marcos regional farm it was actually created for an investments broker, and this particular logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a graphic that projects assurance, financial success, and wealth.
Logo developed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.