San Marcos, California Logo Design

Each and every new San Marcos company understands that they need a logo, yet few new business owners thoroughly comprehend the essential role their organization logo can perform in their success, or precisely why one logo design works better than another. A logo has a critical and sustaining influence on the growth of a company, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help San Marcos, California businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a San Marcos, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an old part of the town and really wanted to cast an old-fashioned vibe without coming across as boring or low energy. I fulfilled the two jobs via developing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide and bacteria designed for San Marcos, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and consequences of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog designed for a family members fun center in San Marcos, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - designed for San Marcos, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Marcos logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 San Marcos logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to share it with friends and family as well as with folks that they don’t even know so as to get neutral point of views on the benefit of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire a professional to design their business logo realize how important a logo is for their business so they are much more vested in the end result. Every logo design project has it’s allotment of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for San Marcos, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most crucial part of a printed book given that it is ordinarily the very first thing a person views in the book shop. With regard to a publisher, it’s the most ideal opportunity that they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was undoubtedly a success.

 San Marcos logo layout made use of for marketing and a tag layout for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be vintage cases. For this business logo concept I sought to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in San Marcos, California, design consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs considering that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be comprehended.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed a spirit of tranquility and class for their new hair salon. I created a concept that did not go the obvious path of designing simply a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is generally the wrong path and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they really wanted to forecast to their clients.

Arabian steed logo layout developed for a steed ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design tailored to exemplify the unique physical traits of the Arabian type of horses. With an unique head form and higher tail carriage, the Arabian is one of the very most immediately recognizable equine breeds in the entire world.

Las Cafe logo design a small restaurant, style contains a changed manuscript typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style contains a modified script typeface which hovers over a group of elaborate lines and also dots.

Logo layout for a software application designer the style functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance behind a logo is just as important as how it brands the organization it represents.

Evolve logo design produced for a San Marcos, California indoor developer, design attribute a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Marcos, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Marcos, California logo design job was carried out for a leadership specialist that aids business leaders to become more effective at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned goods to other sports enthusiasts. I designed their San Marcos business logo dsign utilizing a graphic which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an San Marcos, California regional farm it was really designed for an investments broker, and this trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projected self-confidence, effectiveness, and luxury.

 San Marcos Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for ostensibly facing arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st try.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.