San Pablo Logo Design

Each and every new San Pablo organization realizes that they are in need of a logo, yet few entrepreneurs fully are aware of the pivotal role their business logo will take in their success, or exactly why one logo design performs far better than another. A logo has an immediate and sustaining impact on the financial success of a company, pick the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help San Pablo businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle created for a San Pablo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an old section of town and wanted to visualize an old-fashioned tone without appearing as monotonous or low energy. I accomplished both of these tasks via creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also germs designed for San Pablo clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the field of healthcare which works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo layout with a jumping green frog developed for a family members enjoyable facility in San Pablo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - made for San Pablo travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the photos they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Pablo logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 San Pablo logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and family members as well as with people that they don’t even know so as to get honest opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo realize how vital a logo design is for their company so they are way more invested in the final result. Every logo design job possesses it’s allotment of hurdles, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for San Pablo publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most critical part of a published book because it is often the primary thing a person sees in the book shop. With respect to a publishing company, it’s the best opportunity they will ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a winner.

 San Pablo logo style used for marketing and a tag design for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be antique cases. For this brand concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in San Pablo, design consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects considering that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo style produced for a hair design studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried an atmosphere of contentment and elegance for their new hair salon. I created a concept which didn’t go the obvious route of designing simply a stylized orchid but alternatively delivered a company logo that implied a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is usually the incorrect route and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they really wanted to transmit to their clients.

Arabian steed logo design created for a steed cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo design fashioned to epitomize the unique physical traits of the Arabian type of horses. With a different head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo layout a little dining establishment, style contains a modified script font style which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a changed script font which hovers over a team of elaborate lines as well as dots.

Logo style for a software application developer the design attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it brands the company it stands for.

Advance logo layout developed for a San Pablo indoor designer, style function a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Pablo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been modified to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Pablo logo design assignment was carried out for a leadership guide that aids business professionals to develop into more effective at overseeing people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used products to other sports enthusiasts. I designed their San Pablo logo design dsign using an image that grabs the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an San Pablo regional farm it was in reality designed for a products broker, and this particular creative logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a brand mark that projected trust, success, and affluence.
Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to design a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.