San Pablo, California Logo Design

Nearly every new San Pablo company realizes that they require a logo, yet few entrepreneurs entirely recognize the pivotal role their logo design can play in their becoming successful, or exactly why one business logo performs far better than another. A business logo has an instant and lasting effect on the prosperity of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help San Pablo, California businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be lasting and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike created for a San Pablo, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of the community and wanted to visualize a vintage vibe without appearing as monotonous or low energy. I accomplished each of the tasks by creating a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and germs developed for San Pablo, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, especially the branch of medicine that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and much more meaningful.

logo style with a jumping green frog made for a household enjoyable center in San Pablo, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - created for San Pablo, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but instead reveal emotional experiences by means of the photos they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Pablo logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 San Pablo logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get impartial viewpoints on the merit of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo understand how important a logo is for their organization so they are way more vested in the end result. Every logo job has it’s allotment of challenges, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for San Pablo, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most crucial part of a published book because it is ordinarily the very first thing a person sees in the book shop. With respect to a publishing company, it’s the absolute best opportunity they will likely ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences 1 of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was surely a winner.

 San Pablo logo design used for advertising and marketing and a label design for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be vintage cases. For this business logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in San Pablo, California, design include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs considering that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout produced for a hair style studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related a sense of relaxation and class for their new hair salon. I created a design that didn’t go the obvious route of crafting just a stylized orchid but instead created a logo design that implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they really wanted to forecast to their clients.

Arabian horse logo style developed for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept styled to manifest the unique physical traits of the Arabian type of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse breeds in the entire world.

Las Coffee shop logo design a small dining establishment, layout consists of a customized manuscript typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style includes a changed manuscript typeface which floats above a team of luxuriant lines and also dots.

Logo style for a software application developer the layout features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it serves the company it represents.

Develop logo design produced for a San Pablo, California interior developer, design attribute a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Pablo, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Pablo, California logo design job was carried out for a management guide that aids business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used items to other sports enthusiasts. I tailored their San Pablo logo design dsign along with an image that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an San Pablo, California regional farm it was in reality created for an investments broker, and this company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projected self-assurance, financial success, and opulence.

 San Pablo Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for ostensibly dealing with arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I nailed a bullseye with the 1st go.

Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to design a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.