Acute Care 360 ImageCo, San Pablo, California, CA,

ImageCo, San Pablo, California, CA,

Evolv Design logo designed by ImageCo, San Pablo, California, CA,

Red Panda Publishers logo designed by ImageCo, San Pablo, California, CA,

San Pablo, California, CA,

ImageCo, San Pablo, California, CA,

ImageCo, San Pablo, California, CA,
Mid Valley Pathology logo designed by ImageCo, San Pablo, California, CA,

FSA OK logo designed by ImageCo, San Pablo, California, CA,

Emerald Heights logo designed by ImageCo, San Pablo, California, CA,

Club Sapphire logo designed by ImageCo, San Pablo, California, CA,

Downtown Dogs logo designed by ImageCo, San Pablo, California, CA,

WSBA logo designed by ImageCo, San Pablo, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, San Pablo, California, CA,

Stoney Forensic logo designed by ImageCo, San Pablo, California, CA,

Smart kernels logo designed by ImageCo, San Pablo, California, CA,

Memorable Logos That Tell Stories and Connect Emotionally

Crafting a brand identity or a logo that is both unforgettable and tells the story of who you are or what you actually do is a significant undertaking. The challenge is to produce a design concept that is simplistic enough to be understood at a glimpse and transmits enough information that it can express who you are. But no logo can genuinely tell your story or summarize your business, and travelling down that road frequently produces a brand identity design that accomplishes neither. But, in skilled hands, it is quite possible to strike a balance between the two and create a brand identity that both informs and emotes and reaching that sweet spot is what your business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over 20 years I have been creating memorable logos and brand identity designs that tell stories and resonate with viewers. However don’t take my word for it, just check out my logo portfolio and discover for yourself. I don’t claim that I’m the greatest logo designer in the world, but, I do know what I am actually doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such emphasis by individuals working in the branding industry, that one might wonder why so many people in branding companies hate logo designs as much as they seem to. It is quite true that your logo is not your business’s brand, but what does that mean for a brand that has no logo? One thing is quite certain, it all but guarantees that a brand with no logo will be faceless and easily forgotten.

Without a visual identity, an organization’s brand is no more than a fading memory because people would have virtually nothing to anchor their experiences too.

Some compare a logo to a smile or a handshake which is slightly true, however it’s actually much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a company’s brand. A logo serves as an anchor due to the fact that the entire brand experience is secured to it. It is also a brand’s cornerstone, since a cornerstone is the first stone laid when building the foundation of the structure above it, and once laid it will serve as the guiding reference point for every thing that comes after it. A logo functions in the same way, it is a foundational building block that supports the business it represents, and it also serves as a reference that helps guide a brand as it expands.

ImageCo is a visual branding business and our objective is to aid our clients lay that cornerstone and set that anchor. We help businesses look well established, more polished, and more professional. This ensures that our clients will always be taken seriously, and are not only entitled to a seat at the table, but look like they ought to be seated at the head of that table.

San Pablo LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners grow unforgettable brand identities. We’ve done branding work for ranchers, universities, heart surgeons, party planners, restaurants, retail stores, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. Because of our sign first method our identity designs can, and have been employed in everything from garment labels to neon signs. Our sign first method insures that our logo designs are just as effective whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered irrespective of size or purpose.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design firms that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we perform in-house. Regardless of the kind of project we accept, logo design, web page, trade show banners, or electric sign, we do not, and never will job out our customer’s work to organizations based outside the USA. When you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and determines the terms of how we do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new San Pablo company realizes that they probably need a logo, but few start ups fully comprehend the vital role their logo design will make in their success, or exactly why one business logo works far better than another. A logo design has an immediate and long term influence on the prosperity of a company, select the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help San Pablo businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be understood in merely a look.
  2. Scalability: from clothing labels to store signs a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s both a verb and also a noun, it’s an identifying mark and the process of noting something to ensure that it could be recognized, its genesis originates from the brand branded onto livestock. Nowadays a brand symbolizes basically anything with a motive, whether it be revenue or political parties, a brand is an intrinsic aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s goal is to create an image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody mentions the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those products. Brand image is why people identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the origin of most branding companies you’ll find that they are frequently re-branded marketing and advertising agencies. When somebody says they are in marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps form the image of a firm, a product or an organization. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and pamphlets. Some visual designers also build websites and also user interfaces. The vital role of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of influencing actions, end results and understandings.

Featured logos & signs

Retro logo design of a bicycle produced for a San Pablo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an older part of the city and wished to project a retro vibe without appearing as monotonous or low energy. I achieved both jobs by designing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and also germs made for San Pablo clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and much more meaningful.

logo layout with a jumping green frog created for a family members enjoyable facility in San Pablo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - created for San Pablo traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but rather reveal emotional experiences by means of the pictures they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  San Pablo logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 San Pablo logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get objective assessments on the merit of a design. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to design their logo realize how important a logo is for their company so they are much more vested in the result. Every logo job has it’s share of challenges, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for San Pablo book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most necessary part of a printed book because it is ordinarily the primary thing a person views in the book store. With respect to a publishing company, it’s the best opportunity they will ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances 1 of the things people often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was undoubtedly a victory.

 San Pablo logo layout made use of for advertising and marketing as well as a tag design for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be vintage cases. For this custom logo concept I tried to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in San Pablo, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects because it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be comprehended.

Logo layout created for a San Pablo hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a sense of calmness and elegance for their new hair salon. I came up with a design that didn’t go the obvious direction of crafting simply a stylized orchid but instead crafted a company logo that implied a flower in the formation of a swirl blended in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they really wanted to project to their clients.

Arabian horse logo design created for a steed cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo concept fashioned to manifest the unique physical traits of the Arabian pedigree of horses. With an unique head form and higher tail carriage, the Arabian is one of the most quite easily identifiable horse types in the entire world.

Las Cafe, A San Pablo Coffee shop logo layout a tiny dining establishment, layout consists of a changed manuscript font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout includes a modified script font style which hovers over a group of luxuriant lines as well as dots.

Logo design for a software application programmer the design attributes as well as renowned San Pablo aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the organization it represents.

Develop logo style created for a San Pabloindoor developer, design attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Pablo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in San Pablo, the characters for letter V as well as A in center of the word progressed have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Pablo logo design job was performed for a management consultant that assists business professionals to develop into more successful at supervising people, expectations, and profitability.

A San Pablo business logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned items to other sports enthusiasts.

I tailored their San Pablo logo design utilizing a graphic that seizes the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this San Pablo company logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an San Pablo area farm it was in reality created for a products broker, and this particular company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projects confidence, effectiveness, and prosperity.

 San Pablo Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly dealing with arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st shot.

Logo designed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a famous San Pablo sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to design a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.