San Pedro, California Logo Design

Each and every new San Pedro business knows they require a logo, however few entrepreneurs entirely comprehend the vital role their logo design will make in their becoming successful, or exactly why one logo design works far better than another. A logo design has an instant and long-term influence on the viability of a business, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help San Pedro, California businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be enduring and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bike produced for a San Pedro, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an older section of the city and really wanted to cast a retro vibe without coming across as monotonous or low energy. I achieved both jobs via creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscope slide and also germs developed for San Pedro, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, especially the field of healthcare that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and more memorable.

logo layout with a leaping green frog developed for a household enjoyable center in San Pedro, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for San Pedro, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead project emotional experiences through the photos they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Pedro logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 San Pedro logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family as well as with folks that they don’t even know so as to get honest point of views on the merit of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that tend to hire an expert to design their business logo realize how essential a logo design is for their business so they are much more vested in the end result. Every logo design job possesses it’s share of challenges, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for San Pedro, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most vital part of a published book since it is ordinarily the very first thing a person sees in the book shop. Concerning a publishing company, it’s the opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a success.

 San Pedro logo layout made use of for advertising and marketing and also a tag layout for Vintage Situation includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be vintage cases. For this logo design I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in San Pedro, California, layout consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects considering that it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo design created for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that related a spirit of peace and connection for their new hair salon. I created a concept that did not go the obvious route of creating merely a stylized orchid but instead delivered a company logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to project to their patrons.

Arabian horse logo design developed for an equine cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo concept fashioned to epitomize the unique physical traits of the Arabian type of equines. By having a different head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo design a small restaurant, style contains a customized script font style which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a customized script font style which floats above a group of elaborate lines and dots.

Logo style for a software application designer the design functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it brands the enterprise it represents.

Advance logo design produced for a San Pedro, California indoor designer, style feature a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Pedro, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Pedro, California logo design assignment was done for a management specialist that assists business leaders to become more efficient at managing people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned goods to other sports enthusiasts. I designed their San Pedro logo design dsign with an illustration which seizes the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an San Pedro, California regional farm it was in reality created for a commodities broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projected esteem, success, and prosperity.

 San Pedro Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for ostensibly encountering arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the very first shot.

Logo developed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.