San Rafael Logo Design

Each and every new San Rafael organization realizes that they require a logo, yet few new business owners fully are aware of the vital role their company logo will make in their success, or why one logo works far better than another. A company logo has a critical and long term influence on the success of a company, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help San Rafael businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle created for a San Rafael coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an older section of the area and really wanted to visualize a vintage atmosphere without coming across as monotonous or low energy. I fulfilled both of these tasks via designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as germs made for San Rafael medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical examination of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog developed for a household enjoyable center in San Rafael.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - developed for San Rafael traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field because travel photographers don’t capture places or things but rather convey emotional journeys by means of the pictures they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Rafael logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 San Rafael logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family as well as with individuals that they don’t even know so as to get neutral assessments on the merit of a concept. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their business logo understand how crucial a logo design is for their organization so they are much more invested in the result. Every logo job possesses it’s allotment of difficulties, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for San Rafael book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most important part of a published book due to the fact that it is often the initial thing a person sees in the book store. For a publishing company, it’s the opportunity that they will ever have to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was definitely a success.

 San Rafael logo style used for advertising and marketing as well as a label layout for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this business logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in San Rafael, layout consist of an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects because it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo includes 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo design produced for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated an atmosphere of ease and elegance for their new hair studio. I came up with a concept that didn’t go the obvious path of designing just a stylized orchid but rather designed a logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they really wanted to project to their customers.

Arabian steed logo style developed for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design customized to symbolize the unique physical traits of the Arabian type of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine lineages in the whole world.

Las Coffee shop logo design a tiny dining establishment, layout includes a modified script typeface which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design includes a changed script font style which floats over a team of elaborate lines and dots.

Logo design for a software program developer the design features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it brands the company it stands for.

Progress logo design created for a San Rafael indoor designer, style function a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Rafael interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Rafael logo design job was done for a management consultant that aids business leaders to become more successful at handling people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to sell off their pre-owned products to other sports enthusiasts. I created their San Rafael logo dsign utilizing an illustration which garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an San Rafael regional farm it was actually devised for a products broker, and this particular company logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projects confidence, financial success, and wealth.
Logo design developed for using an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.