San Ramon, California Logo Design

Virtually every new San Ramon organization knows they are in need of a logo, yet few entrepreneurs entirely recognize the essential role their organization logo can make in their becoming successful, or the reason that one logo design works better than another. A business logo has an instant and long term effect on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help San Ramon, California companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a San Ramon, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old part of the area and really wanted to visualize a retro vibe without coming across as monotonous or low energy. I fulfilled both tasks by designing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs developed for San Ramon, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and consequences of diseases, mainly the field of healthcare that works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and much more memorable.

logo style with a jumping green frog developed for a family enjoyable center in San Ramon, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for San Ramon, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather convey emotional journeys through the images they capture. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is representative of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Ramon logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 San Ramon logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get honest point of views on the merit of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to create their logo understand how crucial a logo is for their company so they are much more vested in the end result. Every logo job possesses it’s portion of obstacles, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for San Ramon, California publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most necessary part of a published book because it is in most cases the primary thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the items people often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was surely a success.

 San Ramon logo layout used for advertising and marketing as well as a label layout for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be much older cases. For this brand concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in San Ramon, California, design consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs due to the fact that it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be comprehended.

Logo style created for a hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated a sense of serenity and connection for their new hair salon. I created a design which did not go the obvious route of making merely a stylized orchid but alternatively created a company logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the perception that they wanted to transmit to their customers.

Arabian equine logo layout created for an equine ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept styled to display the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and higher tail carriage, the Arabian is one of the most immediately recognizable horse breeds in the entire world.

Las Cafe logo design a little dining establishment, design contains a changed script font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout contains a customized manuscript font style which floats above a group of luxuriant lines and dots.

Logo style for a software program developer the style functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it serves the organization it represents.

Develop logo design created for a San Ramon, California indoor developer, style feature a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Ramon, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Ramon, California logo design job was completed for a management guide that enables business professionals to become more effective at handling people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell their used goods to other sports enthusiasts. I designed their San Ramon logo design dsign utilizing an illustration that grabs the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an San Ramon, California regional farm it was really developed for an investments broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projects self-assurance, financial success, and luxury.

 San Ramon Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for outwardly facing arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the very first go.

Logo created for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to design a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.