San Ramon Logo Design

Every new San Ramon venture understands that they require a logo, but few new business owners thoroughly are aware of the key role their company logo can take in their becoming successful, or precisely why one logo design performs more effectively than another. A logo design has an immediate and long term impact on the success of a business, pick the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help San Ramon companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike created for a San Ramon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an old section of town and hoped to visualize a retro atmosphere without appearing as stodgy or low energy. I achieved both tasks by creating a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscope slide as well as germs made for San Ramon clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and consequences of diseases, mainly the branch of medicine that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and more meaningful.

logo layout with a leaping green frog developed for a family members enjoyable facility in San Ramon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - created for San Ramon traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but rather project emotional journeys through the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Ramon logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 San Ramon logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get objective viewpoints on the benefit of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their logo understand how vital a logo design is for their company so they are way more vested in the final result. Every logo design project possesses it’s share of obstacles, but the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for San Ramon book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most important part of a published book considering that it is often the primary thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances 1 of the items people tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was undoubtedly a success.

 San Ramon logo style utilized for advertising as well as a label layout for Vintage Case includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be much older cases. For this logo design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in San Ramon, style consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo projects considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo style created for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a spirit of ease and class for their new hair studio. I created a design which didn’t go the obvious path of designing just a stylized orchid but alternatively designed a business logo that implied a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they really wanted to project to their clients.

Arabian equine logo design produced for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand concept styled to exemplify the unique physical traits of the Arabian kind of horses. With a different head form and high tail carriage, the Arabian is one of the most easily recognizable equine types in the world.

Las Cafe logo style a tiny dining establishment, layout contains a customized manuscript font which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design contains a changed script font which hovers over a group of luxuriant lines and dots.

Logo style for a software developer the design features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the substance behind a company logo is just as important as how it brands the organization it represents.

Progress logo style developed for a San Ramon indoor designer, style feature a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Ramon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Ramon logo design job was done for a management expert that enables business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their used goods to other sports enthusiasts. I tailored their San Ramon logo dsign utilizing a graphic which garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an San Ramon area farm it was in reality created for a products broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projects esteem, success, and wealth.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.