Santa Ana, California Logo Design

Virtually every new Santa Ana business professional realizes that they are in need of a logo, however few entrepreneurs fully realize the essential role their company logo will perform in their success, or exactly why one logo design functions far better than another. A company logo has a critical and long-term impact on the financial success of a company, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Santa Ana, California companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in merely a look.
  2. Scalability: from labels to billboards a scalable logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be enduring and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike created for a Santa Ana, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older section of the city and hoped to cast a vintage vibe without appearing as boring or low energy. I accomplished both jobs by means of creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria created for Santa Ana, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, mainly the branch of healthcare which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and a lot more meaningful.

logo design with a leaping environment-friendly frog developed for a family enjoyable center in Santa Ana, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - created for Santa Ana, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Santa Ana logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Santa Ana logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get neutral viewpoints on the merit of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design comprehend how vital a logo is for their business so they are way more invested in the outcome. Every logo design project possesses it’s portion of hurdles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Santa Ana, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most essential part of a published book considering that it is often the first thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was definitely a winner.

 Santa Ana logo layout utilized for marketing and a tag style for Vintage Case includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be antique cases. For this logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Santa Ana, California, layout consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design projects considering that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which projected a feeling of peace and elegance for their new hair salon. I came up with a concept that didn’t go the obvious direction of making merely a stylized orchid but rather crafted a company logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is generally the wrong route and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they wanted to forecast to their customers.

Arabian equine logo layout developed for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept styled to epitomize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the whole world.

Las Cafe logo style a tiny dining establishment, style consists of a modified script font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a modified manuscript font style which hovers above a group of ornate lines and also dots.

Logo layout for a software program developer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo is just as important as how it brands the company it stands for.

Develop logo layout produced for a Santa Ana, California indoor developer, layout attribute a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Ana, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Ana, California logo design assignment was done for a management expert that assists business leaders to develop into more effective at overseeing people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their previously owned products to other sports enthusiasts. I created their Santa Ana logo design dsign utilizing a graphic which garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really composed for an Santa Ana, California area farm it was actually created for a products broker, and this particular trademark was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design an identity that projects esteem, financial success, and affluence.

 Santa Ana Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the first try.

Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to develop a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.