Santa Ana, California Logo Design

Nearly every new Santa Ana business realizes that they need a logo, but few new business owners entirely realize the vital role their company logo will perform in their success, or precisely why one business logo functions better than another. A business logo has an immediate and sustaining impact on the viability of a company, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Santa Ana, California businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bicycle developed for a Santa Ana, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an older part of the town and really wanted to visualize a retro feel without appearing as monotonous or low energy. I fulfilled both tasks by developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and also germs created for Santa Ana, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, especially the branch of healthcare that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and much more meaningful.

logo style with a jumping eco-friendly frog created for a family enjoyable center in Santa Ana, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - made for Santa Ana, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but instead project emotional experiences by means of the pictures they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Santa Ana logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Santa Ana logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo realize how vital a logo is for their business so they are much more vested in the final result. Every logo project possesses it’s allotment of difficulties, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Santa Ana, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most essential part of a published book since it is usually the initial thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity they will likely ever get to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was definitely a victory.

 Santa Ana logo style utilized for marketing as well as a label design for Vintage Instance includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be older cases. For this custom logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Santa Ana, California, design include an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs due to the fact that it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design produced for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a sense of ease and connection for their new hair salon. I came up with a design that didn’t go the obvious path of crafting merely a stylized orchid but instead crafted a company logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo layout produced for a steed cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept styled to illustrate the unique physical traits of the Arabian breed of horses. With a distinctive head form and high tail posture, the Arabian is one of the most easily identifiable equine lineages in the world.

Las Coffee shop logo style a little restaurant, style includes a modified manuscript font style which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout includes a modified script font which floats over a group of elaborate lines and also dots.

Logo layout for a software developer the layout functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the symbolism behind a business logo is equally as important as how it brands the business it represents.

Progress logo layout developed for a Santa Ana, California interior developer, design attribute a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Ana, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Ana, California logo design assignment was undertaken for a leadership expert that helps business professionals to develop into more effective at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used equipment to other sports enthusiasts. I tailored their Santa Ana logo dsign with a graphic which pulls in the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Santa Ana, California regional farm it was really devised for a commodities broker, and this particular logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projected confidence, financial success, and opulence.

 Santa Ana Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for externally dealing with arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the 1st try.

Logo made for the use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to produce a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.