Santa Barbara, California Logo Design

Nearly every new Santa Barbara business person understands that they require a logo, but few new business owners fully comprehend the crucial role their company logo can make in their success, or why one business logo functions far better than another. A logo has an instant and sustaining effect on the growth of a business, choose the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Santa Barbara, California businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from labels to signboards a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be enduring and should feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bike produced for a Santa Barbara, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old part of the city and hoped to project a vintage vibe without appearing as stodgy or low energy. I fulfilled both jobs by developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and also bacteria created for Santa Barbara, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, mainly the branch of healthcare that works with the clinical examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and a lot more meaningful.

logo design with a jumping green frog made for a family enjoyable facility in Santa Barbara, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - made for Santa Barbara, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but rather project emotional journeys by means of the photos they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Santa Barbara logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Santa Barbara logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get impartial viewpoints on the value of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo realize how essential a logo is for their company so they are much more vested in the result. Every logo project has it’s allotment of obstacles, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Santa Barbara, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most critical part of a printed book given that it is ordinarily the very first thing a person views in the book shop. With regard to a publisher, it’s the opportunity that they will likely ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was certainly a success.

 Santa Barbara logo layout made use of for advertising and marketing and also a label design for Vintage Case includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this custom logo concept I strove to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Santa Barbara, California, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects due to the fact that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo design created for a hair style workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a feeling of simplicity and elegance for their new hair studio. I created a concept which did not go the obvious direction of creating just a stylized orchid but alternatively delivered a business logo which implied a flower in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a company logo is frequently the wrong path and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they wanted to project to their customers.

Arabian horse logo style produced for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo concept tailored to symbolize the unique physical traits of the Arabian type of horses. By having an identifiable head shape and high tail posture, the Arabian is one of the most immediately identifiable equine lineages in the whole world.

Las Coffee shop logo style a tiny dining establishment, style consists of a changed manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design consists of a modified script font style which floats above a team of ornate lines as well as dots.

Logo style for a software program programmer the style functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it brands the company it represents.

Evolve logo design produced for a Santa Barbara, California indoor designer, style feature a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Barbara, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have actually been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Barbara, California logo design job was performed for a leadership guide that enables business leaders to develop into more efficient at managing people, expectations, and profitability.
A logo design featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their secondhand products to other sports enthusiasts. I tailored their Santa Barbara business logo dsign along with an image which garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an Santa Barbara, California regional farm it was in reality created for a commodities broker, and this brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projected esteem, success, and prosperity.

 Santa Barbara Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Luckily, in this particular instance, I nailed a bullseye with the 1st go.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.