Santa Clara Logo Design

Every new Santa Clara organization understands that they need a logo, however few entrepreneurs entirely recognize the essential role their organization logo can take in their financial success, or the reason that one logo design works far better than another. A business logo has an immediate and long term effect on the prosperity of a business, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Santa Clara companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike created for a Santa Clara coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an old section of town and really wanted to project a nostalgic tone without appearing as monotonous or low energy. I achieved both of these jobs by designing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as germs created for Santa Clara medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the field of healthcare that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo style with a leaping green frog developed for a family members fun center in Santa Clara.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, and a tree - designed for Santa Clara travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the pictures they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Santa Clara logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Santa Clara logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral point of views on the value of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that tend to hire an expert to create their logo design understand how important a logo is for their organization so they are much more vested in the final result. Every logo job has it’s allotment of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Santa Clara publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most critical part of a printed book since it is often the very first thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was definitely a winner.

 Santa Clara logo style used for advertising and a tag layout for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be much older cases. For this brand concept I attempted to come up with a logo that had a fluid old style feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Santa Clara, design include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs considering that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style created for a hair design workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected a feeling of contentment and connection for their new hair studio. I created a design which did not go the obvious direction of making just a stylized orchid but instead delivered a logo that implied an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they really wanted to project to their clients.

Arabian horse logo style produced for a horse ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design styled to illustrate the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and high tail posture, the Arabian is one of the very most quite easily identifiable equine breeds in the whole world.

Las Cafe logo layout a tiny restaurant, style consists of a modified manuscript font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style consists of a modified script font which hovers over a group of luxuriant lines and dots.

Logo layout for a software designer the layout features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the symbolism supporting a business logo is just as important as how it brands the business it stands for.

Evolve logo design developed for a Santa Clara indoor designer, design feature a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Clara interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Clara logo design project was done for a leadership expert that assists business leaders to become more effective at supervising people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their previously owned goods to other sports enthusiasts. I tailored their Santa Clara logo dsign with an image which seizes the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really created for an Santa Clara regional farm it was in reality devised for an investments broker, and this particular company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a image that projects trust, success, and affluence.
Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.