Acute Care 360 ImageCo, Santa Clara, California, CA,

ImageCo, Santa Clara, California, CA,

Evolv Design logo designed by ImageCo, Santa Clara, California, CA,

Red Panda Publishers logo designed by ImageCo, Santa Clara, California, CA,

Santa Clara, California, CA,

ImageCo, Santa Clara, California, CA,
ImageCo, Santa Clara, California, CA,

Mid Valley Pathology logo designed by ImageCo, Santa Clara, California, CA,

FSA OK logo designed by ImageCo, Santa Clara, California, CA,

Emerald Heights logo designed by ImageCo, Santa Clara, California, CA,

Club Sapphire logo designed by ImageCo, Santa Clara, California, CA,

Downtown Dogs logo designed by ImageCo, Santa Clara, California, CA,

School board logo designed by ImageCo, Santa Clara, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Santa Clara, California, CA,

Stoney Forensic logo designed by ImageCo, Santa Clara, California, CA,

Smart kernels logo designed by ImageCo, Santa Clara, California, CA,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a designer can only be evaluated by the quality of their portfolio, if the work in their design portfolio does not contain real world examples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to mirror your unique vision for your business. If a designer is not focused on actualizing your vision, the thing they are really focused on is how quickly they will get paid.

Santa Clara LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow memorable brand identities. We’ve done logo design work for mechanics, colleges, diamond miners, wedding singers, restaurants, retailers, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electrical sign. Because of our sign first strategy our brand identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first approach insures that our logos are equally effective whether they are used in TV commercials or web applications, they are consistently identifiable, comprehended, and always remembered irrespective of size or application.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design agencies that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform ourselves. Irrespective of the type of design project we accept, brand identity design, web site, trade show exhibit, or electrical sign, we do not, and never will contract out our client’s projects to organizations based outside the USA. Whenever you call us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the conditions of how you and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Santa Clara business realizes that they require a logo, however few new business owners thoroughly recognize the pivotal role their logo will make in their success, or the reason that one logo works far better than another. A logo has a critical and long term effect on the success of a company, select the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Santa Clara companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not need scrutiny, they can be comprehended in just a look.
  2. Scalability: from clothing labels to billboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a business logo needs to be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark and also the process of noting something so that it can be distinguished, its origin comes from the brand branded onto livestock. Today a brand indicates basically anything with an intention, regardless if it be revenue or government agencies, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s goal is to create a mental image that the audience will connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people buy those products. Brand image is why people get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of most branding companies you’ll find that they are often rebranded marketing and advertising companies. When somebody claims they are in marketing most individuals will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps form the public image of a company, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and pamphlets. Some visual designers also design websites as well as software interfaces. The important duty of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of influencing activities, end results and perceptions.

Featured logos & signs

Retro logo style of a bicycle created for a Santa Clara coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old part of the town and wanted to cast a retro vibe without coming across as stodgy or low energy. I achieved both of these tasks by means of designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and bacteria made for Santa Clara medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, mainly the field of medicine which works with the clinical assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and much more memorable.

logo style with a leaping green frog created for a family fun facility in Santa Clara.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and also a tree - made for Santa Clara travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but instead reveal emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Santa Clara logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Santa Clara logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest opinions on the benefit of a design. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to create their logo design recognize how vital a logo design is for their organization so they are way more invested in the end result. Every logo design project has it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Santa Clara publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most important part of a published book since it is often the very first thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will likely ever have to spotlight their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was surely a winner.

 Santa Clara logo layout used for marketing and also a label style for Vintage Case includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be older cases. For this business logo design I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Santa Clara, layout include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects considering that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a Santa Clara hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a sense of ease and elegance for their new hair studio. I came up with a concept which did not go the obvious course of making merely a stylized orchid but alternatively created a company logo that suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is in most cases the wrong route and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they wanted to forecast to their customers.

Arabian horse logo design produced for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept fashioned to exemplify the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail carriage, the Arabian is one of the most immediately recognizable equine breeds in the whole world.

Las Cafe, A Santa Clara Coffee shop logo design a tiny dining establishment, layout includes a modified manuscript font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style contains a changed manuscript font which hovers above a team of elaborate lines as well as dots.

Logo design for a software application programmer the layout features as well as iconic Santa Clara component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the meaning behind a business logo is equally as important as how it brands the organization it stands for.

Evolve logo style created for a Santa Claraindoor designer, style function a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Clara interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Santa Clara, the personalities for letter V as well as A in middle of the word advanced have been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Clara logo design project was undertaken for a leadership expert that aids business professionals to become more successful at handling people, expectations, and profitability.

A Santa Clara business logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned products to other sports enthusiasts.

I created their Santa Clara logo design design along with an image that garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Santa Clara company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Santa Clara regional farm it was really designed for a commodities broker, and this company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a brand mark that projects self-confidence, financial success, and wealth.

 Santa Clara Logo design for a nonprofit, Turning Factor Solutions - the logo design function for externally encountering arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a renowned Santa Clara sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to create a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Electrical sign design for Santa Clara restaurnat designed by Santa Clara Sign Shop
Santa Clara logo design and brand identity design for Santa Clara commercial businesses
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,

Logo designed by ImageCo, Santa Clara, California, CA,

Logo designed by ImageCo, Santa Clara, California, CA,

Logo designed by ImageCo, Santa Clara, California, CA,

Logo designed by ImageCo, Santa Clara, California, CA,

Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,
Logo designed by ImageCo, Santa Clara, California, CA,