Santa Clarita, California Logo Design

Nearly every new Santa Clarita business professional understands that they require a logo, however few entrepreneurs entirely comprehend the essential role their organization’s logo can play in their becoming successful, or precisely why one business logo works far better than another. A business logo has an immediate and long term influence on the financial success of a business, select the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Santa Clarita, California companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from labels to billboards a scalable business logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo must be timeless and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bike developed for a Santa Clarita, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the community and really wanted to visualize an old-fashioned tone without appearing as uninteresting or low energy. I achieved both jobs by designing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and bacteria designed for Santa Clarita, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, especially the field of healthcare that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog designed for a family members enjoyable center in Santa Clarita, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - designed for Santa Clarita, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional experiences through the images they record. The idea behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Santa Clarita logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Santa Clarita logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get neutral opinions on the merit of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to design their business logo understand how vital a logo design is for their business so they are much more vested in the end result. Every logo job possesses it’s allotment of obstacles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Santa Clarita, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most essential part of a published book because it is usually the initial thing a person views in the bookstore. With respect to a publisher, it’s the opportunity they will ever have to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was undoubtedly a victory.

 Santa Clarita logo style used for marketing and a tag layout for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be antique cases. For this custom logo concept I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Santa Clarita, California, layout consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be understood.

Logo layout created for a hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a sense of tranquility and class for their new hair studio. I came up with a design which did not go the obvious route of creating just a stylized orchid but instead designed a company logo which suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is generally the wrong direction and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo layout developed for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept tailored to symbolize the unique physical traits of the Arabian type of equines. With an identifiable head form and higher tail posture, the Arabian is one of the most immediately identifiable equine breeds in the entire world.

Las Cafe logo design a little dining establishment, design includes a modified script font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style includes a changed manuscript font which floats above a group of luxuriant lines and dots.

Logo design for a software developer the design attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it serves the organization it stands for.

Progress logo design developed for a Santa Clarita, California indoor developer, layout attribute a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Clarita, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Clarita, California logo design job was performed for a leadership advisor that aids business professionals to become more successful at managing people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used equipment to other sports enthusiasts. I tailored their Santa Clarita logo dsign using an illustration which garners the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Santa Clarita, California regional farm it was really created for a products broker, and this creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a brand mark that projected assurance, financial success, and luxury.

 Santa Clarita Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for externally facing arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first try.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.