Santa Clarita Logo Design

Virtually every new Santa Clarita company realizes that they need a logo, however few entrepreneurs fully understand the pivotal role their logo can play in their becoming successful, or exactly why one logo performs more effectively than another. A logo has a critical and sustaining impact on the prosperity of a company, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Santa Clarita companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike created for a Santa Clarita coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of the area and hoped to project an old-fashioned feel without appearing as boring or low energy. I accomplished the two jobs via designing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria created for Santa Clarita medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, mainly the branch of medicine that deals with the clinical examination of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and more unforgettable.

logo layout with a jumping environment-friendly frog created for a family members fun facility in Santa Clarita.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - developed for Santa Clarita traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead communicate emotional journeys by means of the pictures they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Santa Clarita logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Santa Clarita logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get neutral point of views on the value of a concept. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how essential a logo design is for their company so they are way more invested in the outcome. Every logo project possesses it’s share of challenges, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Santa Clarita publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most important part of a published book given that it is ordinarily the first thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity that they will ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was definitely a winner.

 Santa Clarita logo design used for advertising and marketing and a tag design for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be older cases. For this brand design I sought to come up with a logo that possessed a fluid retro feel to it and could easily be used for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Santa Clarita, design consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design includes 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a sense of simplicity and elegance for their new hair salon. I came up with a design that didn’t go the obvious direction of making simply a stylized orchid but instead delivered a business logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they wanted to forecast to their patrons.

Arabian equine logo design created for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept tailored to illustrate the unique physical traits of the Arabian pedigree of equines. With an unique head form and very high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, style contains a modified manuscript typeface which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design includes a customized manuscript font style which floats above a group of ornate lines and dots.

Logo style for a software application designer the layout attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the substance behind a logo design is just as important as how it serves the business it stands for.

Advance logo layout developed for a Santa Clarita interior developer, design function a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Clarita interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Clarita logo design project was completed for a management advisor that enables business professionals to become more successful at handling people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned items to other sports enthusiasts. I designed their Santa Clarita logo design dsign with an illustration that garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Santa Clarita area farm it was really designed for a products broker, and this trademark was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a image that projected esteem, effectiveness, and prosperity.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.