Santa Clarita, California Logo Design

Nearly every new Santa Clarita business understands that they are in need of a logo, yet few new business owners entirely grasp the essential role their organization logo will take in their becoming successful, or why one logo design functions far better than another. A company logo has an immediate and sustaining effect on the growth of a business, choose the right one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Santa Clarita, California companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Santa Clarita, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an older section of the city and wanted to cast an old-fashioned feel without appearing as boring or low energy. I fulfilled the two tasks by means of developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide and also germs developed for Santa Clarita, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, especially the branch of medicine that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog designed for a family enjoyable facility in Santa Clarita, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - made for Santa Clarita, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but instead project emotional experiences by means of the photos they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Santa Clarita logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Santa Clarita logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with folks that they don’t even know so as to get unbiased point of views on the worthiness of a design concept. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo design realize how important a logo is for their business so they are much more invested in the outcome. Every logo job has it’s portion of obstacles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Santa Clarita, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most essential part of a printed book since it is usually the first thing a person views in the book store. For a publisher, it’s the optimal opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences 1 of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was definitely a winner.

 Santa Clarita logo style made use of for advertising and marketing as well as a tag layout for Vintage Case includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be vintage cases. For this brand design I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Santa Clarita, California, layout consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be understood.

Logo design developed for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed an atmosphere of calmness and connection for their new hair salon. I created a design which did not go the obvious course of designing just a stylized orchid but instead delivered a business logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead put the emphasis on the perception that they really wanted to forecast to their customers.

Arabian equine logo design created for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo concept customized to display the unique physical traits of the Arabian kind of equines. With a different head form and very high tail carriage, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Cafe logo design a little restaurant, style consists of a changed manuscript font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a modified script typeface which floats above a team of luxuriant lines and also dots.

Logo style for a software developer the layout attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the business it stands for.

Develop logo style created for a Santa Clarita, California interior designer, design attribute a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Clarita, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Clarita, California logo design assignment was performed for a management advisor that helps business professionals to become more efficient at managing people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their used items to other sports enthusiasts. I tailored their Santa Clarita logo dsign utilizing a graphic which garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Santa Clarita, California area farm it was really devised for a products broker, and this business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop an identity that projected confidence, financial success, and affluence.

 Santa Clarita Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for externally dealing with arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the first go.

Logo created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.