Santa Cruz, California Logo Design

Virtually every new Santa Cruz organization knows they need a logo, but few entrepreneurs entirely understand the crucial role their organization’s logo will take in their becoming successful, or precisely why one business logo functions far better than another. A company logo has a critical and lasting effect on the growth of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Santa Cruz, California businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be ageless and will feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bicycle produced for a Santa Cruz, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an old section of the area and really wanted to impart a nostalgic tone without coming across as monotonous or low energy. I accomplished both jobs through creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscope slide and also germs developed for Santa Cruz, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and outcomes of diseases, especially the branch of healthcare which works with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and much more memorable.

logo layout with a leaping eco-friendly frog made for a household fun center in Santa Cruz, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Santa Cruz, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Santa Cruz logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Santa Cruz logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get impartial judgements on the value of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how important a logo design is for their business so they are way more invested in the result. Every logo project has it’s allotment of challenges, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Santa Cruz, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most essential part of a printed book given that it is usually the first thing a person views in the bookstore. With regard to a publisher, it’s the optimal opportunity they will ever get to promote their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances 1 of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 Santa Cruz logo layout utilized for advertising and marketing and also a tag design for Vintage Case includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be antique cases. For this logo design I strove to come up with a logo that offered a fluid old style feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Santa Cruz, California, style include an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs considering that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design features 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a sense of relaxation and connection for their new hair salon. I came up with a design which did not go the obvious path of creating simply a stylized orchid but alternatively delivered a company logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo design developed for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique creative logo concept fashioned to display the unique physical traits of the Arabian type of equines. With a distinctive head form and higher tail carriage, the Arabian is one of the very most easily identifiable horse breeds in the entire world.

Las Coffee shop logo layout a small restaurant, layout contains a changed manuscript typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style includes a customized script font style which floats above a group of luxuriant lines and also dots.

Logo style for a software program designer the style functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it brands the company it represents.

Evolve logo layout produced for a Santa Cruz, California interior designer, layout function a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Cruz, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Cruz, California logo design job was performed for a management advisor that enables business professionals to become more effective at overseeing people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand products to other sports enthusiasts. I created their Santa Cruz logo dsign with an image which garners the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an Santa Cruz, California area farm it was in reality devised for a products broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a image that projects esteem, effectiveness, and affluence.

 Santa Cruz Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for outwardly dealing with arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to produce a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.