Santa Cruz, California Logo Design

Every new Santa Cruz business understands that they require a logo, however few entrepreneurs entirely are aware of the pivotal role their business logo can play in their financial success, or why one logo design performs far better than another. A logo design has an immediate and lasting influence on the success of a business, pick the right one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Santa Cruz, California companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Santa Cruz, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an older part of town and hoped to project a retro atmosphere without appearing as boring or low energy. I accomplished both of these jobs by means of designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as bacteria developed for Santa Cruz, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the branch of healthcare that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more unforgettable.

logo design with a leaping environment-friendly frog developed for a family members enjoyable facility in Santa Cruz, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for Santa Cruz, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but instead convey emotional journeys through the pictures they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Santa Cruz logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Santa Cruz logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get impartial judgements on the worthiness of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their business logo understand how vital a logo design is for their company so they are way more vested in the end result. Every logo job possesses it’s allotment of obstacles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Santa Cruz, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most vital part of a published book due to the fact that it is often the primary thing a person sees in the book shop. For a publishing company, it’s the absolute best opportunity they will ever have to advertise their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances 1 of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to confering a spirit of flight and it was undoubtedly a success.

 Santa Cruz logo style utilized for advertising and marketing and a tag layout for Vintage Situation features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be vintage cases. For this logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Santa Cruz, California, style consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs considering that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a sense of serenity and elegance for their new hair studio. I came up with a design which did not go the obvious course of designing just a stylized orchid but rather created a business logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is frequently the wrong path and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to forecast to their customers.

Arabian horse logo design developed for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo design customized to embody the unique physical traits of the Arabian kind of equines. With a distinctive head form and high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the entire world.

Las Cafe logo layout a tiny restaurant, layout consists of a customized script font which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style includes a changed script font which hovers over a team of luxuriant lines as well as dots.

Logo style for a software program programmer the layout functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it serves the enterprise it stands for.

Evolve logo style produced for a Santa Cruz, California indoor designer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Cruz, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Cruz, California logo design assignment was completed for a leadership coach that helps business leaders to become more efficient at managing people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned goods to other sports enthusiasts. I designed their Santa Cruz logo design dsign using an image that seizes the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Santa Cruz, California area farm it was actually designed for a commodities broker, and this logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projected confidence, financial success, and luxury.

 Santa Cruz Logo design for a nonprofit, Transforming Point Solutions - the logo style function for ostensibly encountering arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where the target is. Luckily, in this case, I hit a bullseye with the first try.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.