Acute Care 360 ImageCo, Santa Cruz, California, CA,

ImageCo, Santa Cruz, California, CA,

Evolv Design logo designed by ImageCo, Santa Cruz, California, CA,

Red Panda Publishers logo designed by ImageCo, Santa Cruz, California, CA,

Santa Cruz, California, CA,

ImageCo, Santa Cruz, California, CA,
ImageCo, Santa Cruz, California, CA,

Mid Valley Pathology logo designed by ImageCo, Santa Cruz, California, CA,

FSA OK logo designed by ImageCo, Santa Cruz, California, CA,

Emerald Heights logo designed by ImageCo, Santa Cruz, California, CA,

Club Sapphire logo designed by ImageCo, Santa Cruz, California, CA,

Downtown Dogs logo designed by ImageCo, Santa Cruz, California, CA,

School board logo designed by ImageCo, Santa Cruz, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Santa Cruz, California, CA,

Stoney Forensic logo designed by ImageCo, Santa Cruz, California, CA,

Smart kernels logo designed by ImageCo, Santa Cruz, California, CA,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they can not refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be evaluated from the quality of their design work, if the work in their design portfolio doesn’t contain actual examples odds are they won’t be able to produce a top quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to reflect your unique vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Santa Cruz LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs grow unforgettable brand identities. We have undertaken logo design work for ranchers, schools, heart surgeons, wedding singers, coffee shops, retail stores, and just about every other kind of business concern you can think of. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be employed as an electrical sign. As a result of our sign first technique our designs can, and have been utilized in everything from fashion labels to billboards. Our sign first technique ensures that our logo designs are just as successful whether they are used in television commercials or web applications, they are consistently identifiable, comprehended, and always remembered regardless of size or purpose.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design agencies that you might have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to do, we perform ourselves. No matter the kind of project we undertake, brand identity design, website design, trade show banners, or retail sign, we do not, and never will farm-out our customer’s projects to organizations located outside the US. Whenever you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and imposes the terms of how you and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Santa Cruz company understands that they probably need a logo, but few new business owners fully comprehend the vital role their business logo can perform in their success, or the reason that one business logo functions better than another. A business logo has a critical and long-term influence on the viability of a business, choose the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Santa Cruz companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from label to store signs a scalable logo design will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a business logo must be ageless and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark and the act of noting something to ensure that it can be identified, its foundation originates from the mark branded onto livestock. Today a brand symbolizes practically anything with an objective, whether it be earnings or politics, a brand is an intrinsic aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s objective is to produce a mental image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody states the names Lamborghini or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals buy those products. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the origin of many branding companies you’ll discover that they are frequently re-branded advertising and marketing companies. When somebody states they are in advertising lots of people will likely have an idea about what they do. But when somebody says “I am in branding”… it just seems much more impressive, perhaps it’s due to the fact that many people do not fully understand what it suggests to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is a comprehensive term that defines the visual components of a product or business that affect perceptions. This mostly consists of the name, the logo, the packaging, the different colors used yet can also include sound, illumination, texture, signs, actually anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design which helps shape the public image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as business cards, stationery, and also pamphlets. Some identity designers also develop websites and also software interfaces. The necessary role of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of influencing activities, results and perceptions.

Featured signs/logos

Retro logo layout of a bike developed for a Santa Cruz coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old part of the city and really wanted to cast a vintage tone without coming across as uninteresting or low energy. I achieved both of these jobs by means of designing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria made for Santa Cruz clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the field of healthcare which works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and more unforgettable.

logo style with a jumping environment-friendly frog designed for a family members enjoyable center in Santa Cruz.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Santa Cruz travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather communicate emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Santa Cruz logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Santa Cruz logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with individuals that they don’t even know so as to get objective judgements on the value of a design. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to create their logo comprehend how important a logo is for their organization so they are much more vested in the end result. Every logo job has it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Santa Cruz book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most important part of a printed book since it is usually the first thing a person sees in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was surely a victory.

 Santa Cruz logo style made use of for marketing and also a label style for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this logo design I tried to come up with a logo that provided a fluid old style feel to it and could easily be utilized for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Santa Cruz, design consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo projects because it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo design produced for a Santa Cruz hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a sense of ease and class for their new hair studio. I created a design which did not go the obvious path of designing simply a stylized orchid but alternatively designed a logo design that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they wanted to project to their customers.

Arabian steed logo style created for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype concept fashioned to display the unique physical traits of the Arabian breed of equines. With an unique head shape and high tail posture, the Arabian is one of the highly quite easily identifiable equine types in the entire world.

Las Cafe, A Santa Cruz Coffee shop logo style a small dining establishment, design contains a changed manuscript font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design contains a customized script font which hovers over a group of ornate lines as well as dots.

Logo layout for a software application programmer the design features as well as renowned Santa Cruz aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the significance supporting a logo is just as important as how it brands the organization it represents.

Evolve logo style developed for a Santa Cruzinterior developer, layout attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Cruz interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Santa Cruz, the characters for letter V and A in center of words progressed have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Cruz logo design project was undertaken for a leadership advisor that assists business professionals to become more efficient at supervising people, expectations, and profitability.

A Santa Cruz business logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned items to other sports enthusiasts.

I tailored their Santa Cruz logo design design utilizing an illustration which grabs the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Santa Cruz company logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really produced for an Santa Cruz area farm it was really developed for a products broker, and this logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a graphic that projected assurance, effectiveness, and prosperity.

 Santa Cruz Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the 1st go.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous Santa Cruz sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to produce a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Electrical sign design for Santa Cruz restaurnat designed by Santa Cruz Sign Business
Santa Cruz logo design and brand identity design for Santa Cruz companies
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,

Logo designed by ImageCo, Santa Cruz, California, CA,

Logo designed by ImageCo, Santa Cruz, California, CA,

Logo designed by ImageCo, Santa Cruz, California, CA,

Logo designed by ImageCo, Santa Cruz, California, CA,

Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,
Logo designed by ImageCo, Santa Cruz, California, CA,