Santa Cruz Logo Design

Virtually every new Santa Cruz business understands that they require a logo, but few new business owners entirely grasp the pivotal role their company logo can play in their success, or precisely why one business logo functions more effectively than another. A company logo has an instant and sustaining influence on the growth of a business, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Santa Cruz businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike produced for a Santa Cruz coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an older part of the area and wanted to project a retro atmosphere without appearing as stodgy or low energy. I fulfilled both of these jobs by means of creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and germs made for Santa Cruz clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and much more memorable.

logo layout with a jumping environment-friendly frog created for a family fun center in Santa Cruz.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - created for Santa Cruz traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but rather communicate emotional experiences through the photos they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Santa Cruz logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Santa Cruz logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family as well as with folks that they don’t even know so as to get unbiased assessments on the merit of a design. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo design recognize how vital a logo is for their business so they are way more invested in the end result. Every logo project has it’s portion of obstacles, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Santa Cruz publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most vital part of a printed book due to the fact that it is in most cases the primary thing a person views in the book store. With regard to a publisher, it’s the optimal opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was undoubtedly a winner.

 Santa Cruz logo design utilized for advertising and also a label style for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Santa Cruz, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo projects considering that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo style created for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a feeling of simplicity and connection for their new hair studio. I created a concept that did not go the obvious course of crafting simply a stylized orchid but instead delivered a business logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo design produced for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design tailored to symbolize the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the very most easily identifiable equine types in the whole world.

Las Coffee shop logo design a little dining establishment, design contains a changed script font which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style includes a changed manuscript font which hovers above a group of ornate lines and dots.

Logo style for a software programmer the layout attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the substance supporting a business logo is just as important as how it brands the business it represents.

Progress logo layout developed for a Santa Cruz indoor developer, style function a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Cruz interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Cruz logo design assignment was undertaken for a leadership consultant that assists business professionals to become more effective at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned items to other sports enthusiasts. I created their Santa Cruz logo design dsign using a graphic that captures the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an Santa Cruz area farm it was actually created for an investments broker, and this trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a brand mark that projected self-assurance, success, and opulence.
Logo made for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.