Santa Cruz, California Logo Design

Each and every new Santa Cruz organization realizes that they require a logo, however few entrepreneurs fully realize the vital role their logo will make in their financial success, or precisely why one logo performs more effectively than another. A logo design has an instant and sustaining influence on the financial success of a business, select the right one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life span of a company.

The logos included in the ImageCo portfolio help Santa Cruz, California businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be enduring and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle produced for a Santa Cruz, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older section of town and wished to visualize a retro atmosphere without appearing as stodgy or low energy. I accomplished the two tasks via developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also bacteria made for Santa Cruz, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, mainly the field of medicine which deals with the clinical assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and much more unforgettable.

logo design with a jumping green frog developed for a household fun center in Santa Cruz, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - created for Santa Cruz, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather convey emotional experiences by means of the images they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Santa Cruz logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Santa Cruz logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral opinions on the benefit of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to design their logo design realize how vital a logo design is for their company so they are way more vested in the final result. Every logo design project has it’s share of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Santa Cruz, California book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most crucial part of a printed book since it is often the initial thing a person views in the bookstore. For a publishing company, it’s the opportunity that they will ever get to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances 1 of the items people tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was surely a winner.

 Santa Cruz logo layout used for advertising as well as a tag style for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that looked to be older cases. For this custom logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Santa Cruz, California, design include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects because it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be understood.

Logo layout produced for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a spirit of contentment and connection for their new hair studio. I came up with a design which did not go the obvious direction of making simply a stylized orchid but alternatively delivered a logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they wanted to transmit to their customers.

Arabian steed logo design produced for a horse cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo design styled to embody the unique physical traits of the Arabian breed of equines. By having a distinctive head form and very high tail carriage, the Arabian is one of the very most quite easily recognizable equine breeds in the whole world.

Las Cafe logo style a little dining establishment, layout consists of a modified script font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design contains a customized script font style which floats above a team of luxuriant lines as well as dots.

Logo design for a software program developer the style features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the organization it stands for.

Develop logo layout created for a Santa Cruz, California interior developer, design feature a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Cruz, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Cruz, California logo design project was performed for a management consultant that assists business professionals to become more successful at managing people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used products to other sports enthusiasts. I created their Santa Cruz logo dsign with an image which garners the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Santa Cruz, California regional farm it was in reality devised for a products broker, and this particular creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projects assurance, effectiveness, and wealth.

 Santa Cruz Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for outwardly facing arrow as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Luckily, in this instance, I hit a bullseye with the 1st try.

Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.