Santa Fe Springs, California Logo Design
Every new Santa Fe Springs business realizes that they need a logo, yet few entrepreneurs entirely realize the vital role their business logo can take in their becoming successful, or the reason that one logo functions more effectively than another. A logo has an instant and long term influence on the financial success of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of an organization.
The logos included in the ImageCo portfolio help Santa Fe Springs, California companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
- Simplicity: simple logos don’t demand scrutiny, they can be understood in merely a look.
- Scalability: from labels to movie screens a scalable logo will continue to be legible and equally emotive at virtually any size.
- Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
- Relevance: a logo should be lasting and should feel as relevant today, tomorrow, and forty years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This start-up coffee roaster and coffeehouse were opening up in an older section of the area and wanted to project a vintage feel without coming across as monotonous or low energy. I achieved the two tasks by designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that studies the causes and outcomes of diseases, especially the field of healthcare that deals with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.
The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.
Usually I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and even more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.
Given that the name of the company features the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the pictures they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable Santa Fe Springs logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific kind of sea bird. When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get objective viewpoints on the value of a concept. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design. Business logos are a weird animal in the design world because the people that are inclined to hire a professional to design their logo comprehend how important a logo design is for their business so they are much more invested in the end result. Every logo design job possesses it’s share of difficulties, but the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a slender segment of real estate to work with, nevertheless it really is the most vital part of a printed book given that it is ordinarily the initial thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the people that buy actual books.
This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines come and depart yet it looks like that in many occurrences 1 of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a winner.
Vintage Case | Logo Design
Vintage case focused in brand new cases for music instruments, which looked to be antique cases. For this business logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dental logo designs can be one of the most challenging logo design jobs considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.
I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.
I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.
The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios desired a logo design which communicated an atmosphere of peace and elegance for their new hair salon. I created a concept which didn’t go the obvious course of making just a stylized orchid but instead delivered a logo which implied a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they really wanted to forecast to their patrons.
Dazzo Arabians | Logo Design
ImageCo designed a distinct business logo design styled to symbolize the unique physical traits of the Arabian type of equines. With an identifiable head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo layout a small restaurant, style includes a customized manuscript typeface which hovers over a group of ornate lines and also dots.
Smart Kernels | Logo Design
A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.
The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the substance behind a company logo is equally as important as how it brands the business it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Santa Fe Springs, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms business logo idea wasn’t really designed for an Santa Fe Springs, California regional farm it was really devised for a commodities broker, and this particular trademark was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projects confidence, financial success, and opulence.
Turning Point Foundation | Logo Design
The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Thankfully, in this instance, I struck a bullseye with the very first try.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to design a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.
