Santa Fe Springs Logo Design
- Simplicity: simple logos do not require deliberation, they can be realized in merely a glimpse.
- Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at virtually any size.
- Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
- Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and twenty five years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This budding coffee roaster and coffee shop were opening up in an old part of the community and wanted to visualize a vintage tone without coming across as monotonous or low energy. I accomplished each of the tasks by creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that researches the causes and effects of diseases, mainly the branch of healthcare that deals with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic purposes.
The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.
Typically I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and much more unforgettable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.
Given that the title of the company has the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.
In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead convey emotional experiences by means of the pictures they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often convey entire stories using their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable Santa Fe Springs logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The majority of logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular kind of sea bird. When I turn a design over to a client I encourage them to share it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept. Logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to create their business logo realize how crucial a logo design is for their business so they are way more invested in the end result. Every logo design job has it’s allotment of hurdles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a thin parcel of real estate to work with, nevertheless it really is the most necessary part of a printed book because it is in most cases the initial thing a person sees in the book shop. With regard to a publishing company, it’s the most ideal opportunity that they will likely ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.
This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and go yet it looks like that in many occurrences one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was surely a success.
Vintage Case | Logo Design
Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from another point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dentistry logo designs can be one of the most challenging and difficult logo jobs due to the fact that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.
I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.
I actually love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.
Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.
The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios wanted a logo which related a sense of calmness and connection for their new hair salon. I came up with a design which didn’t go the obvious route of crafting simply a stylized orchid but rather delivered a company logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to forecast to their customers.
Dazzo Arabians | Logo Design
ImageCo created an original logotype concept customized to epitomize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine types in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo style a little dining establishment, layout consists of a customized script font which floats over a team of ornate lines as well as dots.
Smart Kernels | Logo Design
A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.
The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it brands the enterprise it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Santa Fe Springs interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This Santa Fe Springs logo design project was carried out for a management specialist that helps business professionals to become more effective at handling people, expectations, and productivity.
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
Brewgrrs Restaurant | Logo Design | Restaurant Branding
