Santa Monica, California Logo Design

Virtually every new Santa Monica business understands that they need a logo, but few new business owners entirely recognize the essential role their company logo will make in their becoming successful, or why one logo design works better than another. A logo design has a critical and lasting influence on the growth of a business, choose the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Santa Monica, California businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Santa Monica, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an older part of the area and really wanted to project a nostalgic tone without appearing as stodgy or low energy. I fulfilled each of the jobs by means of creating a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscope slide and also bacteria developed for Santa Monica, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, especially the field of medicine that deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and even more unforgettable.

logo style with a leaping green frog made for a family enjoyable center in Santa Monica, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for Santa Monica, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but rather reveal emotional experiences through the pictures they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Santa Monica logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Santa Monica logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get unbiased viewpoints on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that tend to hire an expert to design their logo understand how important a logo design is for their organization so they are much more vested in the outcome. Every logo design project has it’s allotment of obstacles, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Santa Monica, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most important part of a printed book considering that it is often the primary thing a person views in the book shop. Concerning a publisher, it’s the best opportunity they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences one of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a good sense of air travel and it was undoubtedly a winner.

 Santa Monica logo style made use of for advertising and also a tag style for Vintage Situation features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be much older cases. For this business logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Santa Monica, California, design consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design created for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated an atmosphere of tranquility and connection for their new hair studio. I created a concept that didn’t go the obvious path of making just a stylized orchid but rather delivered a business logo which implied a flower in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is generally the wrong route and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they wanted to transmit to their customers.

Arabian steed logo design created for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand design customized to exemplify the unique physical traits of the Arabian pedigree of equines. With an unique head form and very high tail posture, the Arabian is one of the very most easily recognizable horse types in the world.

Las Cafe logo style a tiny dining establishment, style consists of a changed manuscript font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design contains a customized script font style which floats over a group of elaborate lines and dots.

Logo layout for a software developer the style features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the significance behind a company logo is equally as important as how it serves the enterprise it stands for.

Develop logo layout developed for a Santa Monica, California interior developer, style function a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Monica, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Monica, California logo design job was carried out for a management guide that enables business leaders to develop into more efficient at handling people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their previously owned goods to other sports enthusiasts. I tailored their Santa Monica logo dsign with an image which garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Santa Monica, California regional farm it was actually developed for a products broker, and this brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a image that projects self-assurance, effectiveness, and wealth.

 Santa Monica Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for outwardly dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Fortunately, in this particular case, I nailed a bullseye with the first try.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.