Santa Monica Logo Design

Each and every new Santa Monica business realizes that they are in need of a logo, but few entrepreneurs fully understand the pivotal role their company logo will play in their financial success, or precisely why one business logo works better than another. A company logo has a critical and long-term effect on the success of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Santa Monica companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle produced for a Santa Monica coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an old part of the community and wanted to cast an old-fashioned tone without coming across as stodgy or low energy. I achieved the two tasks by means of designing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and also bacteria made for Santa Monica clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, especially the branch of medicine which works with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog designed for a household enjoyable center in Santa Monica.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and also a tree - developed for Santa Monica travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but instead project emotional experiences through the images they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Santa Monica logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Santa Monica logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family as well as with other people that they don’t even know so as to get unprejudiced point of views on the merit of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo design understand how important a logo design is for their company so they are much more invested in the result. Every logo job has it’s allotment of hurdles, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Santa Monica book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most important part of a published book because it is usually the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the best opportunity that they will likely ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was surely a success.

 Santa Monica logo design made use of for advertising as well as a label design for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be much older cases. For this logo concept I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a website to a label on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Santa Monica, design consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the same way dental offices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo style produced for a hair layout studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a sense of serenity and connection for their new hair salon. I created a design that did not go the obvious route of crafting merely a stylized orchid but rather created a logo which suggested an orchid in the formation of a swirl blended into the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately put the importance on the perception that they wanted to transmit to their clients.

Arabian horse logo layout produced for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design customized to embody the unique physical traits of the Arabian breed of horses. By having an unique head shape and very high tail posture, the Arabian is one of the most easily recognizable horse breeds in the whole world.

Las Cafe logo design a small dining establishment, style includes a changed manuscript font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a changed script font which floats above a group of elaborate lines and dots.

Logo style for a software designer the layout features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance behind a logo is just as important as how it brands the enterprise it stands for.

Develop logo design developed for a Santa Monica interior designer, design feature a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Monica interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of the word progressed have actually been customized to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Monica logo design job was completed for a management consultant that assists business leaders to develop into more successful at managing people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand equipment to other sports enthusiasts. I designed their Santa Monica logo design dsign along with an image that captures the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Santa Monica regional farm it was really devised for an investments broker, and this particular company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projects self-assurance, success, and luxury.
Logo made for using a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.