Santa Paula, California Logo Design

Each and every new Santa Paula company understands that they require a logo, but few new business owners fully grasp the essential role their organization logo will make in their becoming successful, or the reason that one business logo works better than another. A business logo has an instant and sustaining impact on the prosperity of a business, go with the right one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Santa Paula, California companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Santa Paula, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older section of the area and wanted to visualize an old-fashioned vibe without coming across as uninteresting or low energy. I achieved both of these tasks by creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria created for Santa Paula, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and even more meaningful.

logo design with a leaping environment-friendly frog designed for a family fun center in Santa Paula, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - created for Santa Paula, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional journeys through the images they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Santa Paula logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Santa Paula logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased viewpoints on the merit of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that tend to hire an expert to design their logo recognize how vital a logo is for their business so they are much more invested in the result. Every logo design job has it’s allotment of hurdles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Santa Paula, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most necessary part of a published book considering that it is in most cases the first thing a person sees in the bookstore. Regarding a publishing company, it’s the absolute best opportunity they will ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to confering a sense of air travel and it was surely a winner.

 Santa Paula logo design utilized for advertising and a tag design for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be older cases. For this logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Santa Paula, California, layout include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the exact same way dentists do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo design produced for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that carried a spirit of peace and elegance for their new hair salon. I came up with a design which didn’t go the obvious direction of crafting merely a stylized orchid but instead delivered a logo design that suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is generally the wrong direction and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they really wanted to forecast to their clients.

Arabian equine logo layout created for a horse cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design fashioned to embody the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the world.

Las Cafe logo design a tiny restaurant, layout contains a customized script typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style consists of a customized manuscript typeface which floats above a team of elaborate lines and dots.

Logo layout for a software program designer the style attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the organization it stands for.

Develop logo design developed for a Santa Paula, California interior developer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Paula, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site inspections, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Paula, California logo design assignment was completed for a leadership expert that helps business professionals to become more effective at supervising people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to sell their used equipment to other sports enthusiasts. I designed their Santa Paula logo design dsign with an image that garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Santa Paula, California area farm it was in reality created for a commodities broker, and this particular company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a brand mark that projects trust, financial success, and affluence.

 Santa Paula Logo design for a nonprofit, Turning Point Solutions - the logo design function for outwardly facing arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the first go.

Logo designed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to develop a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.