Santa Rosa, California Logo Design

Virtually every new Santa Rosa business person understands that they need a logo, but few entrepreneurs fully recognize the crucial role their logo will perform in their financial success, or why one logo works better than another. A logo has an immediate and long term effect on the growth of a company, select the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Santa Rosa, California businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be understood in just a look.
  2. Scalability: from labels to billboards a scalable logo design will stay legible and equally emotive at virtually any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo must be lasting and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo style of a bicycle produced for a Santa Rosa, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an old section of town and hoped to visualize a vintage tone without coming across as monotonous or low energy. I accomplished both tasks by creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria made for Santa Rosa, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, especially the branch of medicine that works with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and more memorable.

logo design with a jumping environment-friendly frog made for a family fun center in Santa Rosa, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for Santa Rosa, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather reveal emotional experiences by means of the photos they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Santa Rosa logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Santa Rosa logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get objective opinions on the merit of a design. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their business logo realize how important a logo is for their business so they are way more vested in the end result. Every logo project possesses it’s portion of obstacles, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Santa Rosa, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most crucial part of a printed book given that it is in most cases the very first thing a person sees in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will ever have to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences 1 of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was definitely a victory.

 Santa Rosa logo layout utilized for advertising as well as a tag layout for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that looked to be much older cases. For this business logo design I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Santa Rosa, California, layout include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a spirit of tranquility and elegance for their new hair salon. I created a concept that didn’t go the obvious direction of designing just a stylized orchid but instead created a logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting attention on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo is generally the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they really wanted to forecast to their customers.

Arabian steed logo layout developed for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original business logo concept customized to exemplify the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the highly easily recognizable equine lineages in the entire world.

Las Cafe logo style a little dining establishment, layout includes a changed manuscript font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a customized script font which hovers over a group of ornate lines and also dots.

Logo design for a software application designer the layout features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it brands the business it stands for.

Advance logo layout created for a Santa Rosa, California interior designer, design attribute a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Rosa, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Santa Rosa, California logo design job was completed for a leadership advisor that assists business leaders to develop into more efficient at managing people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to market their secondhand goods to other sports enthusiasts. I tailored their Santa Rosa business logo dsign along with an image that grabs the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually produced for an Santa Rosa, California area farm it was actually designed for a commodities broker, and this logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a brand mark that projects confidence, effectiveness, and luxury.

 Santa Rosa Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for ostensibly facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the first try.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to develop a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.