Santa Rosa Logo Design

Every new Santa Rosa company realizes that they need a logo, however few new business owners entirely understand the crucial role their business logo will play in their becoming successful, or exactly why one logo design works better than another. A logo has an instant and long term effect on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Santa Rosa companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a Santa Rosa coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of the city and wanted to cast a retro atmosphere without coming across as boring or low energy. I accomplished each of the tasks by developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also germs designed for Santa Rosa clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, mainly the branch of medicine that deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and even more meaningful.

logo layout with a leaping environment-friendly frog developed for a family members enjoyable center in Santa Rosa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and a tree - created for Santa Rosa travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but instead communicate emotional journeys by means of the photos they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Santa Rosa logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Santa Rosa logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the merit of a design concept. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo design comprehend how crucial a logo is for their organization so they are much more invested in the end result. Every logo design project has it’s share of challenges, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Santa Rosa book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most critical part of a published book because it is ordinarily the primary thing a person sees in the book store. With regard to a publishing company, it’s the most ideal opportunity they will likely ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was definitely a success.

 Santa Rosa logo style used for advertising and marketing and a label style for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be antique cases. For this custom logo design I sought to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Santa Rosa, style include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects considering that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo layout created for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried a sense of ease and class for their new hair salon. I came up with a concept which didn’t go the obvious route of crafting simply a stylized orchid but alternatively created a logo design which implied a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the wrong route and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they wanted to forecast to their customers.

Arabian steed logo layout developed for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand concept customized to display the unique physical traits of the Arabian kind of horses. With a distinctive head form and higher tail carriage, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Cafe logo layout a little restaurant, layout contains a changed manuscript font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a customized manuscript font which hovers above a team of ornate lines and dots.

Logo layout for a software application developer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the significance supporting a company logo is equally as important as how it serves the company it represents.

Progress logo design created for a Santa Rosa indoor designer, style attribute a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Santa Rosa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Santa Rosa logo design assignment was performed for a leadership expert that assists business professionals to become more efficient at handling people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand items to other sports enthusiasts. I created their Santa Rosa business logo dsign utilizing a graphic which garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Santa Rosa area farm it was actually created for a commodities broker, and this particular company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a image that projects esteem, success, and wealth.
Logo created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.