Seal Beach Logo Design

Every new Seal Beach company understands that they need a logo, but few new business owners entirely realize the pivotal role their company logo will make in their becoming successful, or why one logo works better than another. A logo has an immediate and long term impact on the prosperity of a business, choose the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Seal Beach companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle created for a Seal Beach coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an older section of town and hoped to visualize a nostalgic tone without coming across as stodgy or low energy. I achieved both of these tasks by designing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide as well as bacteria developed for Seal Beach medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, mainly the field of medicine which works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and more meaningful.

logo style with a leaping environment-friendly frog made for a family enjoyable facility in Seal Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and also a tree - made for Seal Beach traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the images they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Seal Beach logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Seal Beach logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with folks that they don’t even know so as to get unprejudiced judgements on the worthiness of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo recognize how vital a logo is for their business so they are much more invested in the final result. Every logo design job has it’s allotment of difficulties, but the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Seal Beach publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most critical part of a published book given that it is often the very first thing a person views in the book shop. Regarding a publisher, it’s the best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases 1 of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was surely a winner.

 Seal Beach logo design made use of for marketing and also a label style for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be antique cases. For this brand design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Seal Beach, style consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo jobs due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of contentment and elegance for their new hair salon. I came up with a concept which did not go the obvious course of making just a stylized orchid but rather designed a business logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is usually the wrong direction and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo layout produced for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo design tailored to display the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the entire world.

Las Coffee shop logo layout a tiny dining establishment, design contains a changed manuscript font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a customized script typeface which hovers above a team of luxuriant lines and dots.

Logo design for a software application developer the design functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the meaning behind a company logo is equally as important as how it serves the company it represents.

Progress logo style developed for a Seal Beach indoor designer, layout feature a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Seal Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have actually been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Seal Beach logo design project was completed for a leadership advisor that helps business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned items to other sports enthusiasts. I created their Seal Beach business logo dsign with an illustration that captures the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Seal Beach regional farm it was in reality designed for a commodities broker, and this trademark was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projected self-assurance, financial success, and luxury.
Logo made for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.