Seaside, California Logo Design

Nearly every new Seaside business person realizes that they need a logo, yet few entrepreneurs entirely realize the key role their business logo can take in their success, or precisely why one logo performs better than another. A company logo has an immediate and long term influence on the success of a company, pick the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life of a company.

The logos included in the ImageCo portfolio help Seaside, California businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from labels to signboards a scalable logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be enduring and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle created for a Seaside, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an old part of town and hoped to project a vintage feel without appearing as uninteresting or low energy. I fulfilled each of the jobs by designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and germs designed for Seaside, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, mainly the branch of healthcare that deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and even more unforgettable.

logo design with a jumping green frog created for a family enjoyable center in Seaside, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - created for Seaside, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Seaside logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Seaside logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get honest viewpoints on the merit of a concept. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their business logo realize how important a logo design is for their business so they are much more invested in the final result. Every logo project has it’s allotment of difficulties, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Seaside, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most essential part of a published book since it is usually the initial thing a person sees in the book store. With regard to a publisher, it’s the opportunity that they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was definitely a winner.

 Seaside logo style utilized for advertising and a label design for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be much older cases. For this custom logo concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Seaside, California, layout include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects considering that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design developed for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated an atmosphere of relaxation and connection for their new hair studio. I created a concept that did not go the obvious direction of designing merely a stylized orchid but instead crafted a company logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is generally the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they wanted to forecast to their patrons.

Arabian steed logo layout developed for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo design customized to display the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the entire world.

Las Cafe logo style a little restaurant, layout consists of a customized manuscript font which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design includes a changed script font style which floats over a team of luxuriant lines and dots.

Logo design for a software program programmer the design attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the symbolism supporting a logo design is equally as important as how it serves the organization it stands for.

Progress logo design developed for a Seaside, California interior designer, style attribute a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Seaside, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have actually been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Seaside, California logo design job was undertaken for a leadership expert that aids business leaders to develop into more successful at overseeing people, expectations, and productivity.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used equipment to other sports enthusiasts. I created their Seaside logo dsign using an image that seizes the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Seaside, California regional farm it was in reality designed for an investments broker, and this brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projects self-confidence, success, and luxury.

 Seaside Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for externally facing arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Luckily, in this case, I hit a bullseye with the first try.

Logo design made for using a sign for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to create a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.