Selma Logo Design

Each and every new Selma company knows they require a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their organization logo will perform in their financial success, or why one logo works better than another. A business logo has an immediate and sustaining effect on the growth of a company, pick the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Selma businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike produced for a Selma coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an older section of the city and really wanted to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I achieved both of these jobs by developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscope slide and also bacteria made for Selma clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, especially the field of healthcare that deals with the clinical examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more unforgettable.

logo design with a leaping eco-friendly frog developed for a family enjoyable center in Selma.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Selma travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional experiences by means of the images they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Selma logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Selma logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced point of views on the merit of a design concept. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo realize how crucial a logo is for their company so they are way more invested in the final result. Every logo job possesses it’s share of difficulties, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Selma book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most critical part of a printed book due to the fact that it is usually the very first thing a person sees in the book store. Concerning a publishing company, it’s the opportunity that they will ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases 1 of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was undoubtedly a success.

 Selma logo design utilized for advertising and marketing and a tag layout for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this custom logo design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for every thing from a website to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Selma, style include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo style developed for a hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of serenity and connection for their new hair studio. I created a design which did not go the obvious path of crafting simply a stylized orchid but rather created a logo which suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they really wanted to forecast to their clients.

Arabian equine logo style produced for a steed ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept styled to illustrate the unique physical traits of the Arabian kind of horses. By having a different head shape and very high tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the world.

Las Cafe logo design a little dining establishment, layout consists of a customized script font which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design consists of a customized script font style which hovers over a team of luxuriant lines and dots.

Logo style for a software programmer the style functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the substance supporting a business logo is just as important as how it serves the organization it represents.

Advance logo design created for a Selma indoor developer, layout function a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Selma interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Selma logo design project was completed for a management consultant that aids business professionals to become more effective at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a location to sell their secondhand goods to other sports enthusiasts. I created their Selma logo design dsign using an image that garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Selma regional farm it was really devised for an investments broker, and this company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projects assurance, effectiveness, and affluence.
Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to develop a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.