Sherman Oaks, California Logo Design

Every new Sherman Oaks business understands that they are in need of a logo, yet few entrepreneurs entirely realize the vital role their company logo can make in their becoming successful, or the reason that one logo design performs more effectively than another. A logo design has a critical and long term impact on the growth of a company, pick the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Sherman Oaks, California companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from labels to signboards a scalable logo will stay legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be timeless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bike developed for a Sherman Oaks, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an older part of the community and hoped to project a retro atmosphere without appearing as monotonous or low energy. I fulfilled both jobs by means of designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria developed for Sherman Oaks, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, especially the branch of medicine which works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and even more memorable.

logo layout with a jumping green frog designed for a family enjoyable facility in Sherman Oaks, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, as well as a tree - made for Sherman Oaks, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sherman Oaks logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Sherman Oaks logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral viewpoints on the benefit of a design. Fortunately, he talked about it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to design their business logo recognize how important a logo design is for their business so they are way more vested in the result. Every logo project possesses it’s share of obstacles, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Sherman Oaks, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most necessary part of a printed book considering that it is usually the primary thing a person sees in the book shop. With respect to a publisher, it’s the best opportunity they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases 1 of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was certainly a winner.

 Sherman Oaks logo layout made use of for advertising and marketing and a label style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this logo design I tried to come up with a logo that had a fluid vintage feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Sherman Oaks, California, layout consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs considering that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo style produced for a hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related an atmosphere of peace and connection for their new hair salon. I created a design which did not go the obvious course of designing merely a stylized orchid but rather designed a logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead put the attention on the perception that they really wanted to project to their clients.

Arabian equine logo layout produced for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design fashioned to display the unique physical traits of the Arabian type of horses. By having a different head form and high tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the world.

Las Coffee shop logo style a tiny restaurant, layout includes a customized manuscript font style which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design contains a changed manuscript font which floats above a group of ornate lines and dots.

Logo style for a software program designer the style functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the meaning supporting a company logo is equally as important as how it brands the company it represents.

Develop logo layout developed for a Sherman Oaks, California interior developer, style attribute a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sherman Oaks, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sherman Oaks, California logo design job was undertaken for a leadership specialist that assists business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned products to other sports enthusiasts. I tailored their Sherman Oaks logo design dsign utilizing a graphic that seizes the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Sherman Oaks, California area farm it was really created for an investments broker, and this particular trademark was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projects trust, effectiveness, and luxury.

 Sherman Oaks Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for externally dealing with arrow as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st shot.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.