Sherman Oaks Logo Design

Virtually every new Sherman Oaks company understands that they require a logo, however few entrepreneurs fully understand the vital role their logo will take in their becoming successful, or exactly why one logo design performs far better than another. A company logo has an immediate and long-term effect on the prosperity of a business, pick the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Sherman Oaks companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike produced for a Sherman Oaks coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old section of the area and hoped to project an old-fashioned vibe without coming across as monotonous or low energy. I achieved both jobs via creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as bacteria designed for Sherman Oaks medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, mainly the branch of medicine which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and even more unforgettable.

logo design with a jumping environment-friendly frog made for a household fun facility in Sherman Oaks.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - developed for Sherman Oaks travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather project emotional journeys through the pictures they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sherman Oaks logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Sherman Oaks logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get unbiased viewpoints on the value of a design. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their logo comprehend how important a logo design is for their organization so they are way more vested in the outcome. Every logo job has it’s portion of challenges, but the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Sherman Oaks publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most important part of a printed book since it is often the very first thing a person views in the book shop. For a publisher, it’s the absolute best opportunity they will likely ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances 1 of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was certainly a victory.

 Sherman Oaks logo style made use of for marketing and a label style for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be much older cases. For this logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Sherman Oaks, design include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs because it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated a sense of serenity and elegance for their new hair studio. I came up with a concept which didn’t go the obvious route of making simply a stylized orchid but rather delivered a business logo which implied an orchid in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is generally the wrong course and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they wanted to transmit to their customers.

Arabian equine logo layout developed for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo design customized to embody the unique physical traits of the Arabian breed of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the world.

Las Coffee shop logo layout a small restaurant, style includes a customized manuscript font which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design includes a changed script font which hovers over a group of elaborate lines as well as dots.

Logo design for a software application developer the style attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the meaning supporting a logo design is just as important as how it serves the organization it represents.

Progress logo layout created for a Sherman Oaks interior developer, design attribute a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sherman Oaks interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sherman Oaks logo design project was undertaken for a leadership advisor that enables business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used items to other sports enthusiasts. I tailored their Sherman Oaks logo design dsign using an image which captures the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an Sherman Oaks regional farm it was in reality created for a commodities broker, and this particular company was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make an identity that projected trust, financial success, and opulence.
Logo designed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to develop a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.