Soledad Logo Design

Each and every new Soledad business understands that they require a logo, but few new business owners entirely understand the crucial role their business logo can make in their becoming successful, or exactly why one business logo functions far better than another. A logo has an instant and lasting influence on the growth of a business, choose the correct one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Soledad companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike developed for a Soledad coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old section of the community and wished to project a vintage feel without coming across as monotonous or low energy. I fulfilled each of the tasks via developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and bacteria created for Soledad medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and a lot more unforgettable.

logo style with a jumping green frog created for a family fun facility in Soledad.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - made for Soledad travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the photos they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Soledad logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Soledad logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family as well as with people that they don’t even know so as to get neutral assessments on the value of a design. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo recognize how essential a logo is for their organization so they are much more vested in the outcome. Every logo job possesses it’s allotment of hurdles, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Soledad book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most critical part of a published book due to the fact that it is usually the primary thing a person sees in the bookstore. Concerning a publisher, it’s the optimal opportunity they will likely ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was surely a success.

 Soledad logo design made use of for advertising as well as a tag design for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be antique cases. For this business logo design I strove to come up with a logo that offered a fluid old style feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Soledad, style consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that conveyed a feeling of peace and connection for their new hair studio. I created a design which didn’t go the obvious path of creating simply a stylized orchid but alternatively designed a logo design which implied a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they wanted to transmit to their clients.

Arabian horse logo layout created for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype design customized to symbolize the unique physical traits of the Arabian kind of equines. By having a different head shape and higher tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Coffee shop logo design a little restaurant, design contains a changed manuscript font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a customized script font style which hovers over a team of elaborate lines and dots.

Logo design for a software programmer the style features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it brands the organization it stands for.

Develop logo layout produced for a Soledad interior designer, layout attribute a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Soledad interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Soledad logo design project was done for a management guide that assists business leaders to become more efficient at managing people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned equipment to other sports enthusiasts. I tailored their Soledad business logo dsign using a graphic which captures the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Soledad area farm it was actually devised for a products broker, and this particular trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projected confidence, financial success, and prosperity.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.