South El Monte, California Logo Design

Virtually every new South El Monte business realizes that they need a logo, but few new business owners thoroughly understand the pivotal role their organization’s logo can make in their financial success, or why one business logo performs more effectively than another. A logo design has an immediate and long-term influence on the financial success of a business, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of a company.

The logos included in the ImageCo portfolio help South El Monte, California companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glance.
  2. Scalability: from labels to movie screens a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bicycle produced for a South El Monte, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old part of the city and wanted to cast a nostalgic atmosphere without appearing as stodgy or low energy. I accomplished each of the jobs by means of designing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria designed for South El Monte, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, mainly the field of medicine which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and much more memorable.

logo layout with a jumping eco-friendly frog made for a household fun center in South El Monte, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and a tree - designed for South El Monte, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but instead reveal emotional journeys by means of the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  South El Monte logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 South El Monte logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get unbiased point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo comprehend how important a logo is for their company so they are much more invested in the outcome. Every logo project possesses it’s portion of difficulties, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for South El Monte, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most essential part of a printed book given that it is usually the primary thing a person sees in the book store. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was definitely a victory.

 South El Monte logo style used for marketing and a tag style for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in South El Monte, California, design consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo projects considering that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo layout created for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related an atmosphere of serenity and connection for their new hair studio. I created a design that did not go the obvious route of designing just a stylized orchid but instead created a company logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to project to their clients.

Arabian steed logo design developed for an equine ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept customized to embody the unique physical traits of the Arabian breed of equines. With a distinctive head shape and high tail carriage, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Cafe logo style a little restaurant, style includes a customized manuscript typeface which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a modified manuscript font style which hovers over a team of ornate lines and also dots.

Logo layout for a software designer the layout features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it serves the enterprise it stands for.

Evolve logo layout produced for a South El Monte, California interior developer, layout attribute a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South El Monte, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South El Monte, California logo design job was completed for a management advisor that assists business leaders to develop into more effective at managing people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their previously owned products to other sports enthusiasts. I tailored their South El Monte business logo dsign with a graphic that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an South El Monte, California area farm it was in reality designed for an investments broker, and this particular trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a brand mark that projected self-confidence, success, and opulence.

 South El Monte Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for outwardly encountering arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular instance, I struck a bullseye with the very first shot.

Logo made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to design a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.