Acute Care 360 ImageCo, South Lake Tahoe, California, CA,

ImageCo, South Lake Tahoe, California, CA,

Evolv Design logo designed by ImageCo, South Lake Tahoe, California, CA,

Red Panda Publishers logo designed by ImageCo, South Lake Tahoe, California, CA,

South Lake Tahoe, California, CA,

ImageCo, South Lake Tahoe, California, CA,
ImageCo, South Lake Tahoe, California, CA,

Mid Valley Pathology logo designed by ImageCo, South Lake Tahoe, California, CA,

FSA OK logo designed by ImageCo, South Lake Tahoe, California, CA,

Emerald Heights logo designed by ImageCo, South Lake Tahoe, California, CA,

Club Sapphire logo designed by ImageCo, South Lake Tahoe, California, CA,

Downtown Dogs logo designed by ImageCo, South Lake Tahoe, California, CA,

School board logo designed by ImageCo, South Lake Tahoe, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, South Lake Tahoe, California, CA,

Stoney Forensic logo designed by ImageCo, South Lake Tahoe, California, CA,

Smart kernels logo designed by ImageCo, South Lake Tahoe, California, CA,

TIPS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to bear in mind that they simply cannot refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature actual samples odds are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s purpose is to echo your personal vision for your company. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

South Lake Tahoe LOGO DESIGN​

For over 20 years ImageCo has been helping business owners develop unforgettable brands. We’ve done logo design work for mechanics, schools, heart surgeons, wedding singers, bistros, retail stores, and practically every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be used as an electric sign. Because of our sign first approach our logo designs can, and have been used in everything from clothing labels to neon signs. Our sign first approach ensures that our logos are just as successful whether they are used in television commercials or website apps, they are consistently recognizable, comprehended, and always remembered irrespective of scale or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design firms that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do ourselves. Irrespective of the kind of project we accept, logo design, web page, trade show exhibit, or electric sign, we do not, and never will farm-out our client’s projects to companies based outside the USA. When you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your project and dictates the terms of how we conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new South Lake Tahoe business knows they probably need a logo, but few start-ups fully recognize the pivotal role their organization’s logo can perform in their financial success, or why one business logo works better than another. A company logo has a critical and lasting effect on the growth of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help South Lake Tahoe companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not need consideration, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a business logo needs to be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark as well as the act of marking something to ensure that it could be recognized, its origin originates from the brand burned onto livestock. Nowadays a brand signifies practically anything with a motive, whether it be profit or politics, a brand is an innate aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s objective is to produce an image that the target market will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone says the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the origin of many branding firms you’ll discover that they are quite often rebranded marketing companies. When someone states they are in marketing lots of people will likely have a preconceived notion about what they do. But when a person claims “I’m in branding”… it simply sounds more impressive, possibly it’s because lots of people don’t fully understand what it means to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or company that influence understandings. This primarily includes the name, the logo, the product packaging, the different colors used yet can likewise consist of sound, lights, texture, signs, really anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design which helps form the perception of a company, a product or an organization. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, and sales brochures. Some visual designers also develop websites and also software interfaces. The important role of a brand identity designer is to create the visual cues and also an emotional tone with the goal of influencing activities, results and understandings.

select logos & signs

Retro logo style of a bike developed for a South Lake Tahoe coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an older section of town and wished to project a nostalgic atmosphere without appearing as stodgy or low energy. I accomplished each of the jobs via designing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as bacteria created for South Lake Tahoe medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, mainly the field of medicine which works with the laboratory examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more meaningful.

logo design with a jumping eco-friendly frog developed for a family enjoyable facility in South Lake Tahoe.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - designed for South Lake Tahoe traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys through the photos they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  South Lake Tahoe logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 South Lake Tahoe logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get objective opinions on the benefit of a design. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo comprehend how crucial a logo design is for their organization so they are way more vested in the result. Every logo project has it’s share of obstacles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for South Lake Tahoe publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most necessary part of a printed book because it is usually the first thing a person views in the book store. Concerning a publishing company, it’s the opportunity they will likely ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a victory.

 South Lake Tahoe logo layout made use of for advertising and also a label layout for Vintage Instance features an old font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be vintage cases. For this custom logo design I sought to come up with a logo that offered a fluid retro feel to it and could easily be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in South Lake Tahoe, style include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects considering that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be comprehended.

Logo design created for a South Lake Tahoe hair design studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a sense of simplicity and class for their new hair studio. I came up with a design that did not go the obvious route of making simply a stylized orchid but rather created a logo that implied a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they really wanted to project to their patrons.

Arabian equine logo style created for a steed cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo concept customized to epitomize the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately recognizable horse types in the entire world.

Las Cafe, A South Lake Tahoe restaurant logo style a little dining establishment, design contains a modified script typeface which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a modified script font which hovers above a group of elaborate lines and also dots.

Logo style for a software application programmer the style features and also renowned South Lake Tahoe component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the substance behind a company logo is just as important as how it brands the enterprise it stands for.

Progress logo design developed for a South Lake Tahoeindoor designer, design function a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Lake Tahoe interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in South Lake Tahoe, the characters for letter V and also A in center of words advanced have been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South Lake Tahoe logo design project was carried out for a leadership advisor that assists business leaders to become more effective at supervising people, expectations, and profitability.

A South Lake Tahoe business logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used products to other sports enthusiasts.

I designed their South Lake Tahoe logo design design with a graphic that seizes the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this South Lake Tahoe company logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an South Lake Tahoe area farm it was really developed for an investments broker, and this trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projects self-confidence, effectiveness, and prosperity.

 South Lake Tahoe Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for ostensibly facing arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular instance, I struck a bullseye with the first try.

Logo created for using a sign for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a popular South Lake Tahoe sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to produce a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Electrical sign design for South Lake Tahoe restaurnat designed by South Lake Tahoe Sign Business
South Lake Tahoe logo design and brand identity design for South Lake Tahoe businesses
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,

Logo designed by ImageCo, South Lake Tahoe, California, CA,

Logo designed by ImageCo, South Lake Tahoe, California, CA,

Logo designed by ImageCo, South Lake Tahoe, California, CA,

Logo designed by ImageCo, South Lake Tahoe, California, CA,

Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,
Logo designed by ImageCo, South Lake Tahoe, California, CA,