South Pasadena Logo Design

Nearly every new South Pasadena business understands that they need a logo, yet few entrepreneurs entirely recognize the vital role their organization logo can play in their becoming successful, or the reason that one business logo functions far better than another. A business logo has a critical and long term impact on the financial success of a business, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help South Pasadena companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle created for a South Pasadena coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an older part of the area and really wanted to visualize a retro vibe without appearing as monotonous or low energy. I achieved both of these jobs by means of designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria made for South Pasadena medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, especially the field of healthcare that deals with the clinical assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and more unforgettable.

logo style with a jumping environment-friendly frog created for a household fun facility in South Pasadena.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - made for South Pasadena travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but instead project emotional experiences by means of the photos they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  South Pasadena logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 South Pasadena logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family as well as with people that they don’t even know so as to get objective assessments on the worthiness of a concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo understand how essential a logo is for their organization so they are much more vested in the end result. Every logo design job has it’s share of hurdles, but the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for South Pasadena book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most essential part of a printed book given that it is ordinarily the initial thing a person views in the bookstore. Regarding a publishing company, it’s the best opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances one of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was undoubtedly a winner.

 South Pasadena logo design utilized for marketing as well as a tag style for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be antique cases. For this business logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in South Pasadena, design consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo projects because it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo design created for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related a spirit of simplicity and connection for their new hair studio. I created a concept that did not go the obvious path of making simply a stylized orchid but rather delivered a business logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they really wanted to forecast to their patrons.

Arabian steed logo design developed for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo design tailored to manifest the unique physical traits of the Arabian breed of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the most immediately identifiable equine types in the world.

Las Cafe logo design a small dining establishment, style includes a changed script font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design consists of a customized script font which floats over a group of elaborate lines as well as dots.

Logo style for a software programmer the design functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the substance behind a logo is equally as important as how it serves the company it represents.

Progress logo design produced for a South Pasadena interior developer, design attribute a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Pasadena interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South Pasadena logo design project was performed for a management advisor that helps business professionals to become more efficient at managing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned goods to other sports enthusiasts. I tailored their South Pasadena logo design dsign using an illustration which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an South Pasadena regional farm it was really developed for an investments broker, and this particular brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a graphic that projects esteem, effectiveness, and luxury.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to produce a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.