South San Francisco, California Logo Design

Virtually every new South San Francisco organization knows they need a logo, however few entrepreneurs thoroughly recognize the key role their company logo will perform in their success, or exactly why one logo performs more effectively than another. A logo has an immediate and lasting impact on the financial success of a company, choose the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help South San Francisco, California businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a South San Francisco, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an older part of the area and hoped to project a nostalgic vibe without coming across as monotonous or low energy. I fulfilled each of the tasks via creating a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also bacteria made for South San Francisco, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, mainly the field of healthcare which works with the clinical assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog created for a household enjoyable center in South San Francisco, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - made for South San Francisco, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences by means of the images they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South San Francisco logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 South San Francisco logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family as well as with people that they don’t even know so as to get impartial opinions on the merit of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo comprehend how important a logo is for their company so they are way more invested in the outcome. Every logo design project has it’s portion of hurdles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for South San Francisco, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most important part of a printed book since it is ordinarily the very first thing a person views in the bookstore. With regard to a publishing company, it’s the opportunity they will ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was undoubtedly a winner.

 South San Francisco logo layout made use of for advertising and also a tag style for Vintage Instance features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be antique cases. For this brand design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in South San Francisco, California, design consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects because it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried an atmosphere of simplicity and connection for their new hair salon. I created a design that didn’t go the obvious path of creating just a stylized orchid but rather designed a logo design that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they wanted to forecast to their clients.

Arabian steed logo layout developed for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept styled to display the unique physical traits of the Arabian type of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the world.

Las Coffee shop logo style a tiny dining establishment, layout consists of a customized manuscript font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design includes a changed manuscript font which hovers above a group of luxuriant lines and dots.

Logo design for a software program programmer the layout functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in many cases the symbolism behind a company logo is equally as important as how it brands the organization it represents.

Progress logo layout developed for a South San Francisco, California indoor developer, design feature a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South San Francisco, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This South San Francisco, California logo design job was undertaken for a leadership expert that enables business leaders to become more successful at handling people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned items to other sports enthusiasts. I tailored their South San Francisco logo dsign along with an illustration that seizes the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an South San Francisco, California regional farm it was actually created for a commodities broker, and this particular logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a brand mark that projected assurance, effectiveness, and affluence.

 South San Francisco Logo design for a nonprofit, Turning Factor Solutions - the logo design function for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Fortunately, in this particular instance, I struck a bullseye with the first try.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.