Acute Care 360 ImageCo, South San Francisco, California, CA,

ImageCo, South San Francisco, California, CA,

Evolv Design logo designed by ImageCo, South San Francisco, California, CA,

Red Panda Publishers logo designed by ImageCo, South San Francisco, California, CA,

South San Francisco, California, CA,

ImageCo, South San Francisco, California, CA,
ImageCo, South San Francisco, California, CA,

Mid Valley Pathology logo designed by ImageCo, South San Francisco, California, CA,

FSA OK logo designed by ImageCo, South San Francisco, California, CA,

Emerald Heights logo designed by ImageCo, South San Francisco, California, CA,

Club Sapphire logo designed by ImageCo, South San Francisco, California, CA,

Downtown Dogs logo designed by ImageCo, South San Francisco, California, CA,

School board logo designed by ImageCo, South San Francisco, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, South San Francisco, California, CA,

Stoney Forensic logo designed by ImageCo, South San Francisco, California, CA,

Smart kernels logo designed by ImageCo, South San Francisco, California, CA,

STRATEGIES ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they can’t reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be judged from the quality of their portfolio, if the work in their design portfolio does not feature real world examples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s purpose is to reflect your personal vision for your company. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

South San Francisco LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs grow notable brands. We’ve performed logo design work for builders, schools, heart surgeons, party planners, coffee roasters, retailers, and just about every other kind of business you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electrical sign. As a result of our sign first strategy our designs can, and have been employed in everything from clothing labels to billboards. Our sign first approach ensures that our logo designs are just as effective whether they are used in television commercials or website apps, they are consistently recognizable, comprehended, and always remembered regardless of scale or use.

American Made ★ Design

Something that really sets ImageCo apart from other design agencies that you might possibly have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we do in-house. Irrespective of the type of design project we accept, logo design, business website, trade show booth, or electrical sign, we do not, and never will job-out our customer’s projects to organizations based outside the US. Whenever you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and determines the terms of how we conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Nearly every new South San Francisco entrepreneur understands that they probably need a logo, but few start-ups entirely comprehend the vital role their logo will make in their success, or the reason that one business logo performs far better than another. A business logo has an immediate and long term effect on the financial success of a company, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help South San Francisco businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable business logo will be legible and equally emotive at any dimension.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they brand.
  5. Relevance: a logo design must be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is both a verb as well as a noun, it’s an identifying mark and the process of marking something to ensure that it can be recognized, its foundation originates from the mark burned onto animals. Today a brand indicates pretty much anything with an intention, regardless of whether it be earnings or politics, a brand is an innate aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s goal is to produce an image that the audience will relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person mentions the names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people purchase those brands. Brand image is why people acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the history of many branding companies you’ll find that they are often re-branded advertising firms. When somebody claims they are in marketing the majority of people will likely have an idea about what they do. However when somebody states “I’m in branding”… it just sounds more impressive, probably it’s since many people do not recognize what it suggests to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that defines the visual components of a product or business that affect perceptions. This primarily includes the name, the logo, the product packaging, the colors used but can also include sound, lights, texture, signs, actually anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps form the public image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and pamphlets. Some visual designers also design sites and also software interfaces. The crucial function of a brand identity designer is to create the visual cues and a psychological tone with the objective of influencing activities, end results and also assumptions.

Featured signs/logos

Retro logo design of a bike produced for a South San Francisco coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an older section of the city and really wanted to project a nostalgic atmosphere without appearing as stodgy or low energy. I achieved both of these tasks by means of developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide and also germs created for South San Francisco clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, mainly the field of medicine which works with the clinical assessment of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and even more unforgettable.

logo style with a jumping green frog designed for a family members enjoyable center in South San Francisco.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - developed for South San Francisco travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather project emotional journeys through the photos they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South San Francisco logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 South San Francisco logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get honest point of views on the merit of a concept. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo realize how essential a logo is for their business so they are much more invested in the outcome. Every logo design job possesses it’s share of obstacles, but the largest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for South San Francisco book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most necessary part of a printed book given that it is often the initial thing a person views in the bookstore. For a publishing company, it’s the most ideal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences 1 of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was surely a winner.

 South San Francisco logo design made use of for advertising and marketing and also a label style for Vintage Situation includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this logo concept I strove to come up with a logo that provided a fluid old style feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in South San Francisco, style include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design projects because it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a South San Francisco hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a feeling of ease and elegance for their new hair studio. I created a concept which did not go the obvious course of crafting just a stylized orchid but instead designed a business logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo design produced for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo concept fashioned to illustrate the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the world.

Las Cafe, A South San Francisco Coffee shop logo design a little dining establishment, design includes a changed manuscript font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a customized script font which hovers over a group of luxuriant lines as well as dots.

Logo style for a software program programmer the style functions and also iconic South San Francisco component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it brands the company it represents.

Advance logo style produced for a South San Franciscoindoor designer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South San Francisco interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in South San Francisco, the personalities for letter V as well as A in center of the word progressed have actually been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South San Francisco logo design assignment was carried out for a management expert that enables business leaders to develop into more effective at supervising people, expectations, and productivity.

A South San Francisco business logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand equipment to other sports enthusiasts.

I designed their South San Francisco logo design design with an image that seizes the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this South San Francisco company logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an South San Francisco area farm it was actually developed for a products broker, and this creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projects self-confidence, effectiveness, and wealth.

 South San Francisco Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for externally facing arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this case, I hit a bullseye with the 1st try.

Logo design created for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a renowned South San Francisco sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Electrical sign design for South San Francisco restaurnat designed by South San Francisco Sign Business
South San Francisco logo design and brand identity design for South San Francisco commercial businesses
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,

Logo designed by ImageCo, South San Francisco, California, CA,

Logo designed by ImageCo, South San Francisco, California, CA,

Logo designed by ImageCo, South San Francisco, California, CA,

Logo designed by ImageCo, South San Francisco, California, CA,

Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,
Logo designed by ImageCo, South San Francisco, California, CA,