South San Francisco, California Logo Design

Each and every new South San Francisco business professional realizes that they need a logo, yet few entrepreneurs fully understand the essential role their logo will take in their success, or the reason that one logo works far better than another. A business logo has an instant and long-term influence on the viability of a company, choose the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help South San Francisco, California companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be ageless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bike developed for a South San Francisco, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old section of the community and hoped to impart a nostalgic vibe without coming across as monotonous or low energy. I accomplished both jobs by means of creating a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an enduring business image.

clinical logo design with a microscopic lense slide and also germs created for South San Francisco, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, especially the branch of healthcare which works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog created for a family enjoyable facility in South San Francisco, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and a tree - made for South San Francisco, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead project emotional journeys through the images they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  South San Francisco logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 South San Francisco logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family as well as with other people that they don’t even know so as to get honest judgements on the value of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their business logo realize how crucial a logo is for their business so they are much more vested in the end result. Every logo project possesses it’s share of hurdles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for South San Francisco, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most necessary part of a printed book since it is often the initial thing a person sees in the book store. With regard to a publisher, it’s the opportunity they will ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was undoubtedly a winner.

 South San Francisco logo layout utilized for advertising and marketing as well as a label style for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this brand concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in South San Francisco, California, layout include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo style created for a hair layout studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a feeling of simplicity and connection for their new hair studio. I came up with a design which did not go the obvious direction of creating simply a stylized orchid but alternatively delivered a company logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is generally the wrong route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the feeling that they wanted to forecast to their clients.

Arabian horse logo layout created for an equine ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand concept tailored to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and high tail posture, the Arabian is one of the most quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo design a little restaurant, design contains a customized script font style which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout consists of a changed manuscript font style which hovers above a team of elaborate lines and also dots.

Logo design for a software program designer the layout features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the significance supporting a company logo is equally as important as how it serves the organization it represents.

Evolve logo style produced for a South San Francisco, California indoor developer, design function a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South San Francisco, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South San Francisco, California logo design project was carried out for a leadership expert that enables business leaders to develop into more successful at overseeing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned goods to other sports enthusiasts. I created their South San Francisco logo dsign with a graphic that garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an South San Francisco, California regional farm it was actually created for an investments broker, and this logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a brand mark that projects confidence, effectiveness, and prosperity.

 South San Francisco Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for outwardly dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I hit a bullseye with the 1st go.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.