South Yuba City, California Logo Design

Each and every new South Yuba City business knows they need a logo, however few entrepreneurs entirely realize the key role their business logo can take in their becoming successful, or the reason that one logo performs better than another. A logo design has a critical and long-term effect on the viability of a company, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help South Yuba City, California businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be lasting and should feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bike created for a South Yuba City, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an older part of the city and wanted to visualize a vintage feel without coming across as stodgy or low energy. I achieved both of these jobs via creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs developed for South Yuba City, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and effects of diseases, especially the branch of healthcare which deals with the laboratory examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog designed for a household fun center in South Yuba City, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - developed for South Yuba City, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but rather project emotional journeys through the photos they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South Yuba City logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 South Yuba City logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get unbiased point of views on the benefit of a design. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that are inclined to hire a professional to create their logo design recognize how essential a logo design is for their company so they are way more vested in the result. Every logo job has it’s allotment of challenges, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for South Yuba City, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most crucial part of a published book because it is often the primary thing a person views in the book shop. With regard to a publishing company, it’s the absolute best opportunity that they will likely ever have to advertise their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was undoubtedly a winner.

 South Yuba City logo design utilized for advertising and marketing and also a tag layout for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in South Yuba City, California, layout consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design created for a hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related an atmosphere of contentment and connection for their new hair salon. I created a design which didn’t go the obvious direction of creating simply a stylized orchid but instead delivered a logo that implied a flower in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they really wanted to project to their patrons.

Arabian equine logo layout developed for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design tailored to manifest the unique physical traits of the Arabian pedigree of horses. By having a different head form and very high tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the entire world.

Las Coffee shop logo style a little dining establishment, style includes a changed script typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout contains a modified manuscript font which floats over a group of luxuriant lines and dots.

Logo layout for a software program designer the style attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the symbolism behind a logo is just as important as how it serves the enterprise it stands for.

Evolve logo style developed for a South Yuba City, California interior developer, style feature a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Yuba City, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have actually been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South Yuba City, California logo design assignment was undertaken for a management expert that helps business professionals to become more efficient at managing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand equipment to other sports enthusiasts. I created their South Yuba City business logo dsign with an image which garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an South Yuba City, California regional farm it was really developed for a products broker, and this company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create an identity that projected assurance, effectiveness, and wealth.

 South Yuba City Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally encountering arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I hit a bullseye with the first shot.

Logo design designed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to produce a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.