Sun City Logo Design

Each and every new Sun City organization understands that they are in need of a logo, however few new business owners thoroughly recognize the pivotal role their business logo can perform in their becoming successful, or why one logo design functions more effectively than another. A logo design has an instant and long-term impact on the growth of a business, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Sun City companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike produced for a Sun City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old part of the city and wished to project a vintage tone without appearing as stodgy or low energy. I achieved the two tasks by means of developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide and germs made for Sun City clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, especially the branch of medicine which works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and more memorable.

logo layout with a jumping environment-friendly frog designed for a family fun facility in Sun City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and a tree - developed for Sun City travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but instead reveal emotional experiences by means of the images they record. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sun City logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Sun City logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family members as well as with people that they don’t even know so as to get objective point of views on the value of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo design understand how important a logo design is for their business so they are much more vested in the final result. Every logo project has it’s allotment of hurdles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Sun City book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most necessary part of a published book due to the fact that it is usually the primary thing a person views in the book store. For a publishing company, it’s the opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a success.

 Sun City logo design made use of for advertising and marketing and a label design for Vintage Instance includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this business logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Sun City, layout consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects due to the fact that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a spirit of serenity and elegance for their new hair salon. I created a concept that did not go the obvious route of making simply a stylized orchid but instead crafted a business logo which implied a flower in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the emotion that they really wanted to forecast to their customers.

Arabian equine logo layout produced for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design tailored to illustrate the unique physical traits of the Arabian kind of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the very most immediately recognizable equine breeds in the world.

Las Coffee shop logo design a little restaurant, layout includes a customized manuscript font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout contains a changed manuscript font style which hovers above a group of luxuriant lines and dots.

Logo layout for a software designer the design functions as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the symbolism behind a company logo is just as important as how it brands the company it stands for.

Advance logo style created for a Sun City interior designer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sun City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sun City logo design project was undertaken for a leadership expert that assists business professionals to become more efficient at managing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned items to other sports enthusiasts. I tailored their Sun City logo design dsign using a graphic which garners the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Sun City area farm it was actually developed for a commodities broker, and this particular company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a graphic that projected esteem, effectiveness, and opulence.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to produce a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.