Sun City, California Logo Design

Every new Sun City business understands that they need a logo, however few entrepreneurs thoroughly recognize the vital role their logo can make in their becoming successful, or why one business logo functions better than another. A logo design has an immediate and long term effect on the growth of a business, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help Sun City, California companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glance.
  2. Scalability: from labels to movie screens a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be enduring and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bike created for a Sun City, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an older part of the town and wished to visualize an old-fashioned atmosphere without coming across as stodgy or low energy. I fulfilled both jobs via creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and also bacteria made for Sun City, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, mainly the field of medicine that works with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and more unforgettable.

logo design with a leaping green frog designed for a household fun facility in Sun City, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - developed for Sun City, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the pictures they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sun City logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Sun City logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with other people that they don’t even know so as to get neutral viewpoints on the worthiness of a design. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to design their logo realize how crucial a logo is for their company so they are way more vested in the final result. Every logo design job has it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Sun City, California book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most necessary part of a published book due to the fact that it is usually the primary thing a person views in the book store. With respect to a publisher, it’s the opportunity that they will likely ever have to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences 1 of the things people tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was certainly a victory.

 Sun City logo design used for advertising as well as a tag style for Vintage Situation features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be older cases. For this logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Sun City, California, style include an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be understood.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which projected an atmosphere of simplicity and elegance for their new hair salon. I created a concept that didn’t go the obvious course of making just a stylized orchid but instead crafted a business logo which implied an orchid in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to transmit to their patrons.

Arabian equine logo style created for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo concept fashioned to exemplify the unique physical traits of the Arabian breed of equines. With an unique head shape and higher tail carriage, the Arabian is one of the very most easily recognizable horse types in the entire world.

Las Coffee shop logo design a tiny dining establishment, style consists of a changed script font which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a modified script typeface which floats over a team of ornate lines as well as dots.

Logo style for a software program programmer the layout attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the symbolism supporting a company logo is equally as important as how it brands the business it stands for.

Develop logo style produced for a Sun City, California indoor developer, style feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sun City, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sun City, California logo design job was carried out for a management advisor that helps business leaders to become more successful at overseeing people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their previously owned products to other sports enthusiasts. I created their Sun City business logo dsign using an illustration that grabs the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Sun City, California regional farm it was really designed for a products broker, and this company was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate an identity that projects trust, success, and opulence.

 Sun City Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for outwardly facing arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular case, I nailed a bullseye with the 1st shot.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to produce a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.