Sunnyvale, California Logo Design

Nearly every new Sunnyvale company understands that they are in need of a logo, but few entrepreneurs thoroughly understand the pivotal role their logo can make in their becoming successful, or the reason that one logo design performs far better than another. A company logo has an instant and lasting impact on the viability of a company, select the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Sunnyvale, California companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo must be enduring and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo style of a bike produced for a Sunnyvale, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an older part of the town and wished to cast an old-fashioned vibe without coming across as uninteresting or low energy. I accomplished the two jobs via developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide as well as germs designed for Sunnyvale, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, especially the branch of healthcare that works with the clinical evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and even more memorable.

logo design with a jumping green frog created for a family members enjoyable facility in Sunnyvale, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - made for Sunnyvale, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead communicate emotional journeys through the images they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sunnyvale logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Sunnyvale logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family as well as with folks that they don’t even know so as to get honest point of views on the value of a concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire a professional to design their business logo realize how important a logo design is for their business so they are much more invested in the end result. Every logo job possesses it’s portion of hurdles, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Sunnyvale, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most essential part of a printed book due to the fact that it is often the initial thing a person views in the book shop. With regard to a publishing company, it’s the opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences 1 of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was surely a victory.

 Sunnyvale logo layout utilized for advertising as well as a label design for Vintage Instance includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be much older cases. For this business logo concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Sunnyvale, California, design consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style created for a hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected an atmosphere of simplicity and elegance for their new hair studio. I came up with a design which did not go the obvious direction of making just a stylized orchid but alternatively crafted a business logo which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to transmit to their clients.

Arabian horse logo style created for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept tailored to display the unique physical traits of the Arabian kind of horses. By having a different head form and higher tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the world.

Las Coffee shop logo design a small dining establishment, design contains a customized script font which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a modified manuscript font style which floats over a group of ornate lines and also dots.

Logo style for a software program developer the style functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the company it represents.

Evolve logo style produced for a Sunnyvale, California indoor designer, style feature a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sunnyvale, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sunnyvale, California logo design job was carried out for a leadership consultant that helps business leaders to become more efficient at overseeing people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their used products to other sports enthusiasts. I designed their Sunnyvale logo design dsign with an illustration which garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually designed for an Sunnyvale, California area farm it was actually designed for a products broker, and this particular logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projected self-confidence, success, and wealth.

 Sunnyvale Logo design for a nonprofit, Turning Point Solutions - the logo design function for externally dealing with arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the very first try.

Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to design a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.