Susanville Logo Design

Each and every new Susanville organization realizes that they need a logo, yet few entrepreneurs entirely are aware of the pivotal role their business logo will perform in their becoming successful, or why one business logo works far better than another. A logo has an immediate and long term influence on the growth of a company, pick the correct one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Susanville businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle produced for a Susanville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old part of the area and hoped to cast a vintage atmosphere without coming across as uninteresting or low energy. I achieved both of these tasks by designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also bacteria made for Susanville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, mainly the field of healthcare that deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and even more memorable.

logo style with a leaping environment-friendly frog designed for a household fun center in Susanville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - developed for Susanville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences through the images they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Susanville logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Susanville logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get honest assessments on the value of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo design comprehend how essential a logo design is for their business so they are way more vested in the end result. Every logo job possesses it’s portion of difficulties, but the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Susanville book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most critical part of a printed book due to the fact that it is in most cases the very first thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity that they will likely ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was surely a victory.

 Susanville logo layout made use of for marketing and a label style for Vintage Situation features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which appeared to be much older cases. For this logo design I sought to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Susanville, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs due to the fact that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be understood.

Logo style developed for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a sense of peace and connection for their new hair salon. I came up with a design that did not go the obvious route of designing merely a stylized orchid but alternatively crafted a logo design which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they really wanted to forecast to their customers.

Arabian horse logo style developed for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept tailored to epitomize the unique physical traits of the Arabian kind of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse breeds in the whole world.

Las Cafe logo design a little restaurant, style includes a changed script font which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout contains a changed manuscript typeface which hovers over a team of elaborate lines as well as dots.

Logo design for a software application designer the style attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the significance behind a logo design is just as important as how it serves the enterprise it represents.

Evolve logo design developed for a Susanville interior designer, layout function a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Susanville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Susanville logo design job was completed for a management consultant that assists business professionals to become more effective at supervising people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell their used equipment to other sports enthusiasts. I tailored their Susanville logo design dsign along with a graphic that pulls in the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Susanville regional farm it was actually designed for a commodities broker, and this particular brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a brand mark that projected esteem, effectiveness, and affluence.
Logo design made for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.