Tracy Logo Design

Nearly every new Tracy business understands that they need a logo, however few new business owners thoroughly recognize the essential role their organization logo will perform in their becoming successful, or precisely why one business logo functions more effectively than another. A logo design has an instant and long term influence on the prosperity of a business, go with the right one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Tracy companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike produced for a Tracy coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an older section of the area and wanted to project a nostalgic tone without coming across as uninteresting or low energy. I fulfilled both of these jobs by means of designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs made for Tracy medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the field of medicine that works with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and even more memorable.

logo layout with a jumping environment-friendly frog designed for a household enjoyable facility in Tracy.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - developed for Tracy traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but rather project emotional experiences by means of the photos they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Tracy logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Tracy logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get honest judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo design recognize how important a logo design is for their organization so they are much more vested in the end result. Every logo design project has it’s share of difficulties, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Tracy book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most crucial part of a printed book since it is in most cases the primary thing a person views in the book store. Regarding a publisher, it’s the opportunity that they will ever have to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was definitely a winner.

 Tracy logo layout utilized for advertising and marketing and a label style for Vintage Instance includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be older cases. For this business logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Tracy, layout include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design created for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which carried a spirit of peace and connection for their new hair studio. I came up with a design that did not go the obvious direction of designing simply a stylized orchid but alternatively crafted a business logo that implied an orchid in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo design is frequently the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they wanted to transmit to their patrons.

Arabian equine logo design created for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logo design customized to display the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the most easily recognizable equine types in the whole world.

Las Cafe logo style a small restaurant, style contains a customized script typeface which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout contains a modified manuscript typeface which floats over a team of elaborate lines and also dots.

Logo style for a software program designer the style attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning supporting a business logo is just as important as how it brands the enterprise it stands for.

Progress logo style created for a Tracy indoor designer, layout function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tracy interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tracy logo design assignment was done for a management consultant that helps business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to sell off their used equipment to other sports enthusiasts. I tailored their Tracy logo design dsign using an image that pulls in the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Tracy area farm it was in reality created for a products broker, and this particular creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projected assurance, effectiveness, and prosperity.
Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.