Tulare, California Logo Design

Each and every new Tulare business understands that they need a logo, yet few new business owners thoroughly realize the crucial role their business logo will perform in their success, or exactly why one logo design functions better than another. A business logo has a critical and long term influence on the financial success of a company, select the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Tulare, California companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Tulare, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older section of town and wanted to cast an old-fashioned feel without appearing as stodgy or low energy. I fulfilled the two tasks via creating a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscope slide and also bacteria made for Tulare, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and consequences of diseases, especially the branch of medicine that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog designed for a household enjoyable center in Tulare, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Tulare, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but rather project emotional experiences through the pictures they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Tulare logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Tulare logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial point of views on the benefit of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo design realize how important a logo design is for their business so they are way more invested in the end result. Every logo design project possesses it’s allotment of obstacles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Tulare, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most critical part of a published book since it is ordinarily the initial thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity they will ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences 1 of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was undoubtedly a winner.

 Tulare logo style utilized for advertising and a label style for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be older cases. For this brand concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Tulare, California, layout include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects considering that it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design includes 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design developed for a hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related a sense of peace and class for their new hair salon. I came up with a concept which did not go the obvious path of creating merely a stylized orchid but rather crafted a logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they really wanted to forecast to their clients.

Arabian horse logo layout produced for a steed ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design styled to symbolize the unique physical traits of the Arabian type of horses. With an identifiable head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the world.

Las Cafe logo style a small restaurant, layout includes a customized script typeface which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style consists of a changed manuscript font which hovers over a group of elaborate lines as well as dots.

Logo layout for a software program developer the design attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the company it stands for.

Advance logo design created for a Tulare, California interior designer, design attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tulare, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tulare, California logo design assignment was performed for a management guide that helps business professionals to develop into more successful at overseeing people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to market their used products to other sports enthusiasts. I created their Tulare logo dsign with a graphic that grabs the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an Tulare, California area farm it was in reality designed for a commodities broker, and this logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projected self-assurance, success, and prosperity.

 Tulare Logo design for a nonprofit, Turning Point Solutions - the logo design feature for ostensibly encountering arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.