Tulare, California Logo Design

Nearly every new Tulare business knows they need a logo, but few entrepreneurs fully grasp the vital role their logo design can perform in their financial success, or why one business logo works far better than another. A logo has an immediate and lasting influence on the viability of a business, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Tulare, California companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be lasting and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bike created for a Tulare, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of the area and really wanted to cast a retro feel without coming across as monotonous or low energy. I achieved both of these tasks via creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria developed for Tulare, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and more memorable.

logo style with a leaping environment-friendly frog designed for a family fun facility in Tulare, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and a tree - created for Tulare, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead project emotional experiences through the pictures they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Tulare logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Tulare logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get honest assessments on the merit of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo understand how essential a logo design is for their organization so they are way more invested in the end result. Every logo project has it’s portion of hurdles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Tulare, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most critical part of a printed book due to the fact that it is usually the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the absolute best opportunity they will ever have to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was undoubtedly a winner.

 Tulare logo layout utilized for advertising and marketing and a tag design for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be vintage cases. For this logo design I attempted to come up with a logo that provided a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Tulare, California, style include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo jobs because it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be understood.

Logo layout created for a hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried an atmosphere of peace and elegance for their new hair salon. I came up with a design that didn’t go the obvious route of designing merely a stylized orchid but alternatively created a logo which suggested a flower in the pattern of a swirl integrated into the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they really wanted to transmit to their clients.

Arabian equine logo design produced for a horse ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design styled to display the unique physical traits of the Arabian breed of equines. With an unique head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable equine breeds in the entire world.

Las Cafe logo layout a tiny restaurant, layout contains a customized manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style contains a customized script font which floats above a group of luxuriant lines and dots.

Logo style for a software application developer the layout features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the meaning behind a business logo is equally as important as how it serves the organization it represents.

Evolve logo layout created for a Tulare, California indoor developer, design attribute a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tulare, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tulare, California logo design assignment was undertaken for a management advisor that helps business leaders to become more effective at overseeing people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to sell their previously owned goods to other sports enthusiasts. I designed their Tulare logo dsign utilizing an illustration that pulls in the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really composed for an Tulare, California area farm it was in reality designed for a commodities broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a brand mark that projected trust, effectiveness, and affluence.

 Tulare Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for outwardly encountering arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the 1st shot.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to design a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.