Acute Care 360 ImageCo, Tustin, California, CA,

ImageCo, Tustin, California, CA,

Evolv Design logo designed by ImageCo, Tustin, California, CA,

Red Panda Publishers logo designed by ImageCo, Tustin, California, CA,

Tustin, California, CA,

ImageCo, Tustin, California, CA,
ImageCo, Tustin, California, CA,

Mid Valley Pathology logo designed by ImageCo, Tustin, California, CA,

FSA OK logo designed by ImageCo, Tustin, California, CA,

Emerald Heights logo designed by ImageCo, Tustin, California, CA,

Club Sapphire logo designed by ImageCo, Tustin, California, CA,

Downtown Dogs logo designed by ImageCo, Tustin, California, CA,

School board logo designed by ImageCo, Tustin, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Tustin, California, CA,

Stoney Forensic logo designed by ImageCo, Tustin, California, CA,

Smart kernels logo designed by ImageCo, Tustin, California, CA,

TIPS ON PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company presents a money back guarantee try to remember that they can not refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be determined by the quality of their design work, if the work in their design portfolio does not contain actual samples chances are they will not be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your organization. If a designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Tustin LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate memorable brands. We’ve undertaken branding work for ranchers, colleges, diamond miners, wedding singers, cafes, retail stores, and practically every other kind of business concern you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be employed as an electric sign. As a result of our sign first strategy our brand identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first method insures that our logos are equally reliable whether they are used in television commercials or website applications, they are consistently identifiable, understood, and always remembered regardless of scale or application.

American Made ★ Design

The one difference which really sets ImageCo apart from many of the design firms that you might possibly have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we do ourselves. No matter the type of project we take on, logo, website design, trade show banners, or retail sign, we do not, and never will farm out our customer’s work to companies located outside the US. Whenever you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and imposes the terms of how you and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Tustin organization understands that they probably need a logo, however few start-ups thoroughly realize the essential role their business logo will play in their financial success, or why one logo design works far better than another. A logo design has a critical and lasting effect on the success of a company, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Tustin companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be grasped in merely a look.
  2. Scalability: from label to billboards a scalable logo will be legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo design must be enduring and should feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark and the act of marking something to ensure that it could be recognized, its genesis originates from the mark burned onto animals. These days a brand signifies basically anything with an intention, regardless of whether it be earnings or politics, a brand is an intrinsic aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are each from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to create an image that the target market will connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When a person mentions the brand names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those products. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the history of most branding firms you’ll discover that they are quite often re-branded marketing agencies. When somebody states they are in marketing most people will likely have a preconceived notion about what they do. However when someone claims “I am in branding”… it simply seems more attractive, maybe it’s since many people don’t know what it means to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or agency that influence perceptions. This primarily includes the name, the logo, the product packaging, the different colors utilized but can additionally consist of audio, lights, texture, signs, just about anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps form the image of a firm, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and sales brochures. Some identity designers also design web sites as well as user interfaces. The important duty of a brand identity designer is to create the visual cues and a psychological tone with the objective of affecting actions, outcomes and understandings.

select signs/logos

Retro logo layout of a bicycle produced for a Tustin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an older part of the area and really wanted to cast an old-fashioned feel without appearing as monotonous or low energy. I accomplished both jobs by developing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also germs created for Tustin clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, especially the field of medicine which works with the clinical examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog designed for a family fun facility in Tustin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Tustin travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the pictures they capture. The idea behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Tustin logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Tustin logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get unbiased opinions on the merit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their business logo comprehend how important a logo is for their organization so they are much more vested in the final result. Every logo project has it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Tustin publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most critical part of a printed book because it is usually the initial thing a person views in the bookstore. For a publisher, it’s the opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was undoubtedly a victory.

 Tustin logo layout used for advertising and marketing as well as a tag layout for Vintage Situation includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be older cases. For this business logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Tustin, style consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects because it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo design produced for a Tustin hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a sense of peace and class for their new hair salon. I came up with a design which didn’t go the obvious direction of designing merely a stylized orchid but alternatively designed a logo design which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they really wanted to project to their patrons.

Arabian equine logo style developed for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo design fashioned to exemplify the unique physical traits of the Arabian breed of equines. By having an unique head form and very high tail carriage, the Arabian is one of the most easily identifiable horse lineages in the world.

Las Cafe, A Tustin Coffee shop logo layout a tiny restaurant, design consists of a customized manuscript font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout consists of a changed manuscript font style which floats over a group of ornate lines and dots.

Logo design for a software program programmer the layout features and also famous Tustin component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the company it stands for.

Progress logo design developed for a Tustininterior designer, layout function a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tustin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Tustin, the characters for letter V as well as A in middle of words advanced have actually been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tustin logo design assignment was completed for a leadership consultant that helps business professionals to develop into more successful at supervising people, expectations, and productivity.

A Tustin business logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned products to other sports enthusiasts.

I tailored their Tustin logo design utilizing an illustration that garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Tustin company logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Tustin regional farm it was really designed for a commodities broker, and this particular creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a image that projects assurance, success, and prosperity.

 Tustin Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for externally encountering arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this case, I hit a bullseye with the very first try.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned Tustin sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Electrical sign design for Tustin restaurnat designed by Tustin Sign Company
Tustin logo design and brand identity design for Tustin commercial businesses
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,

Logo designed by ImageCo, Tustin, California, CA,

Logo designed by ImageCo, Tustin, California, CA,

Logo designed by ImageCo, Tustin, California, CA,

Logo designed by ImageCo, Tustin, California, CA,

Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,
Logo designed by ImageCo, Tustin, California, CA,