Tustin, California Logo Design

Virtually every new Tustin business professional knows they are in need of a logo, however few entrepreneurs thoroughly realize the key role their logo can play in their financial success, or why one business logo works far better than another. A logo has an immediate and long term influence on the prosperity of a business, select the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Tustin, California businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bike created for a Tustin, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an older part the city and wished to impart a nostalgic feel without coming across as stodgy or low energy. I fulfilled each of the tasks by designing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is an enduring business image.

medical logo style with a microscope slide and also bacteria made for Tustin, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, mainly the field of medicine that deals with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo style with a jumping environment-friendly frog created for a family enjoyable center in Tustin, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Tustin, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but instead project emotional experiences through the images they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Tustin logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Tustin logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get objective assessments on the value of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design realize how essential a logo is for their business so they are way more invested in the end result. Every logo project possesses it’s allotment of hurdles, but the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Tustin, California book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most necessary part of a printed book since it is ordinarily the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will ever get to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases one of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was undoubtedly a victory.

 Tustin logo design made use of for marketing and a tag style for Vintage Situation features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this custom logo concept I sought to come up with a logo that provided a fluid old style feel to it and could be used for anything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Tustin, California, layout include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs because it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected an atmosphere of peace and connection for their new hair salon. I created a concept which didn’t go the obvious path of making just a stylized orchid but rather created a logo which implied an orchid in the formation of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they wanted to transmit to their patrons.

Arabian steed logo layout created for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design customized to epitomize the unique physical traits of the Arabian kind of equines. By having a distinctive head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine lineages in the world.

Las Cafe logo layout a small restaurant, layout contains a changed script typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design consists of a changed script typeface which floats above a team of ornate lines and also dots.

Logo layout for a software designer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the significance supporting a logo design is equally as important as how it brands the business it stands for.

Evolve logo style created for a Tustin, California interior designer, style feature a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tustin, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have actually been modified to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tustin, California logo design project was carried out for a management specialist that helps business leaders to develop into more efficient at supervising people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand goods to other sports enthusiasts. I designed their Tustin business logo dsign using an illustration that garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Tustin, California area farm it was really designed for an investments broker, and this trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a brand mark that projects assurance, financial success, and wealth.

 Tustin Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for externally dealing with arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Thankfully, in this case, I struck a bullseye with the 1st go.

Logo made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to design a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.