Tustin Logo Design

Each and every new Tustin company understands that they require a logo, however few entrepreneurs fully grasp the key role their logo can play in their success, or the reason that one logo design works better than another. A company logo has a critical and long-term impact on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Tustin companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike created for a Tustin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an old part of the community and wanted to visualize a nostalgic vibe without coming across as uninteresting or low energy. I achieved each of the tasks by means of designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscope slide and also germs created for Tustin clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and consequences of diseases, especially the field of healthcare that deals with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and even more meaningful.

logo style with a leaping eco-friendly frog designed for a household fun center in Tustin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - designed for Tustin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t shoot locations or things but rather communicate emotional experiences by means of the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Tustin logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Tustin logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unbiased judgements on the worthiness of a concept. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to design their business logo realize how important a logo is for their business so they are much more vested in the outcome. Every logo design project possesses it’s share of challenges, however the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Tustin publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most crucial part of a printed book given that it is usually the primary thing a person views in the book store. With respect to a publishing company, it’s the optimal opportunity that they will ever get to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances 1 of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was surely a success.

 Tustin logo style made use of for marketing and a tag layout for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Tustin, style include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout produced for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed an atmosphere of ease and elegance for their new hair salon. I came up with a concept which didn’t go the obvious route of making simply a stylized orchid but rather designed a business logo that implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is usually the incorrect direction and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they really wanted to project to their clients.

Arabian horse logo layout developed for a steed ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept fashioned to display the unique physical traits of the Arabian breed of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the entire world.

Las Coffee shop logo design a tiny restaurant, layout consists of a customized manuscript font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style contains a modified script font which floats above a team of elaborate lines and dots.

Logo style for a software designer the design attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the substance behind a logo design is just as important as how it brands the business it stands for.

Advance logo layout created for a Tustin indoor developer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tustin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have actually been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tustin logo design job was carried out for a management guide that enables business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned items to other sports enthusiasts. I tailored their Tustin business logo dsign using a graphic which captures the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Tustin regional farm it was in reality created for an investments broker, and this particular logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a brand mark that projected self-confidence, success, and luxury.
Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.