Universal City, California Logo Design

Each and every new Universal City business understands that they need a logo, but few new business owners fully understand the pivotal role their business logo will make in their becoming successful, or precisely why one logo functions better than another. A logo design has an immediate and long-term impact on the financial success of a business, go with the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Universal City, California businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require consideration, they can be understood in just a glimpse.
  2. Scalability: from labels to billboards a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be timeless and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo style of a bicycle created for a Universal City, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an old section of the area and hoped to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I fulfilled both of these tasks by developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also germs developed for Universal City, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and outcomes of diseases, mainly the field of healthcare that works with the clinical assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and more unforgettable.

logo style with a jumping environment-friendly frog created for a household fun center in Universal City, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - developed for Universal City, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but instead communicate emotional journeys through the images they record. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Universal City logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Universal City logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with people that they don’t even know so as to get objective opinions on the value of a design. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that tend to hire an expert to create their logo design realize how vital a logo design is for their organization so they are much more vested in the final result. Every logo design job possesses it’s allotment of difficulties, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Universal City, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most critical part of a printed book since it is ordinarily the very first thing a person sees in the book store. With respect to a publisher, it’s the most ideal opportunity they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances 1 of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was surely a success.

 Universal City logo design utilized for marketing and also a label style for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this business logo design I attempted to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Universal City, California, style consist of an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design projects due to the fact that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the very same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a spirit of simplicity and class for their new hair studio. I created a design which didn’t go the obvious direction of designing simply a stylized orchid but instead crafted a logo which suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to forecast to their customers.

Arabian equine logo design produced for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo design tailored to symbolize the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable equine breeds in the world.

Las Coffee shop logo style a tiny dining establishment, style consists of a customized script typeface which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design consists of a customized manuscript typeface which hovers above a group of luxuriant lines and dots.

Logo layout for a software application programmer the design functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it brands the organization it stands for.

Develop logo layout created for a Universal City, California interior developer, layout function a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Universal City, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Universal City, California logo design assignment was performed for a leadership specialist that enables business professionals to become more efficient at supervising people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to market their secondhand items to other sports enthusiasts. I tailored their Universal City business logo dsign with a graphic which seizes the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Universal City, California area farm it was in reality devised for an investments broker, and this logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projected assurance, success, and luxury.

 Universal City Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for outwardly facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the first shot.

Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to develop a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.