Upland Logo Design

Every new Upland business realizes that they require a logo, but few entrepreneurs entirely comprehend the key role their organization logo will perform in their financial success, or the reason that one logo performs far better than another. A logo design has an instant and lasting effect on the prosperity of a company, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Upland companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a Upland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older part of the town and really wanted to visualize a nostalgic tone without appearing as boring or low energy. I fulfilled both tasks by means of developing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs created for Upland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, mainly the branch of healthcare which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and much more unforgettable.

logo design with a leaping green frog developed for a household fun facility in Upland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Upland travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys through the images they record. The idea behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Upland logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Upland logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get honest assessments on the value of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo recognize how vital a logo design is for their organization so they are way more invested in the result. Every logo design job possesses it’s share of obstacles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Upland publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most crucial part of a published book given that it is in most cases the first thing a person views in the book store. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases one of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was undoubtedly a winner.

 Upland logo design made use of for advertising as well as a label layout for Vintage Case includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this business logo design I strove to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Upland, design consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs due to the fact that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo style produced for a hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a feeling of serenity and elegance for their new hair studio. I came up with a concept which didn’t go the obvious path of creating simply a stylized orchid but alternatively crafted a business logo which implied an orchid in the formation of a swirl integrated in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is generally the incorrect route and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they wanted to transmit to their customers.

Arabian steed logo design produced for a horse cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept tailored to epitomize the unique physical traits of the Arabian kind of equines. With a different head form and very high tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the entire world.

Las Coffee shop logo layout a tiny dining establishment, design includes a modified script font style which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style includes a modified manuscript font which floats above a group of elaborate lines and dots.

Logo layout for a software designer the layout features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it brands the business it stands for.

Advance logo layout produced for a Upland indoor designer, style feature a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Upland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Upland logo design project was completed for a leadership advisor that aids business professionals to develop into more efficient at handling people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned equipment to other sports enthusiasts. I designed their Upland business logo dsign with an illustration which garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Upland regional farm it was actually devised for an investments broker, and this business logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a graphic that projects trust, financial success, and luxury.
Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.