Vacaville, California Logo Design

Virtually every new Vacaville venture understands that they require a logo, but few new business owners thoroughly comprehend the vital role their logo design will make in their becoming successful, or exactly why one business logo functions far better than another. A company logo has a critical and sustaining impact on the financial success of a company, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Vacaville, California companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Vacaville, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an older part of the town and hoped to visualize a retro tone without coming across as stodgy or low energy. I accomplished both of these tasks via designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as bacteria developed for Vacaville, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the field of medicine which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and even more meaningful.

logo design with a jumping green frog designed for a household enjoyable center in Vacaville, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - created for Vacaville, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the pictures they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Vacaville logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Vacaville logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get objective point of views on the worthiness of a design. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design comprehend how essential a logo design is for their organization so they are way more invested in the end result. Every logo job has it’s allotment of obstacles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Vacaville, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most critical part of a published book given that it is often the primary thing a person views in the book shop. With regard to a publisher, it’s the best opportunity they will likely ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances one of the things people tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a feeling of airline flight and it was definitely a winner.

 Vacaville logo design used for marketing as well as a label style for Vintage Situation features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be older cases. For this brand concept I sought to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Vacaville, California, style consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs because it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be comprehended.

Logo style developed for a hair design workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a spirit of contentment and elegance for their new hair salon. I came up with a design that did not go the obvious path of crafting just a stylized orchid but alternatively crafted a logo that implied a flower in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo style developed for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept styled to symbolize the unique physical traits of the Arabian type of equines. With a different head shape and higher tail posture, the Arabian is one of the most easily identifiable horse types in the entire world.

Las Cafe logo design a little restaurant, layout contains a customized manuscript font which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout consists of a modified manuscript font style which hovers over a team of elaborate lines and dots.

Logo layout for a software program designer the layout functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance behind a logo design is just as important as how it brands the enterprise it stands for.

Advance logo design produced for a Vacaville, California interior designer, layout function a collection of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vacaville, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Vacaville, California logo design project was done for a leadership expert that enables business leaders to develop into more effective at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell off their secondhand products to other sports enthusiasts. I designed their Vacaville business logo dsign using an image which garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Vacaville, California area farm it was actually devised for a commodities broker, and this particular creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projected trust, financial success, and affluence.

 Vacaville Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for externally encountering arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st shot.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.