Vacaville, California Logo Design

Every new Vacaville organization knows they require a logo, however few entrepreneurs entirely recognize the pivotal role their organization’s logo will make in their financial success, or exactly why one business logo functions more effectively than another. A logo has an instant and sustaining influence on the growth of a business, go with the right one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Vacaville, California businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be lasting and will feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bike created for a Vacaville, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an older part of the area and really wanted to cast a nostalgic feel without coming across as stodgy or low energy. I accomplished each of the jobs by designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and germs designed for Vacaville, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and a lot more unforgettable.

logo layout with a leaping green frog made for a household fun facility in Vacaville, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - created for Vacaville, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but rather communicate emotional experiences through the photos they record. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Vacaville logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Vacaville logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with other people that they don’t actually know so as to get objective judgements on the worthiness of a design. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their business logo comprehend how important a logo design is for their company so they are much more invested in the result. Every logo design project possesses it’s allotment of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Vacaville, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most important part of a printed book since it is in most cases the very first thing a person sees in the bookstore. For a publisher, it’s the best opportunity that they will likely ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances 1 of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was certainly a winner.

 Vacaville logo layout utilized for advertising as well as a tag layout for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I strove to come up with a logo that had a fluid old style feel to it and could be used for every thing from a website to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Vacaville, California, style include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo design created for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that conveyed a spirit of serenity and class for their new hair salon. I came up with a concept which didn’t go the obvious path of making simply a stylized orchid but rather created a business logo that suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they wanted to project to their patrons.

Arabian equine logo design developed for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the world.

Las Cafe logo layout a little restaurant, style consists of a modified script font style which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style consists of a changed manuscript font which floats over a team of luxuriant lines as well as dots.

Logo design for a software application developer the layout attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the significance behind a business logo is just as important as how it serves the enterprise it represents.

Evolve logo style developed for a Vacaville, California interior designer, design function a collection of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vacaville, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Vacaville, California logo design assignment was performed for a management advisor that assists business professionals to become more successful at supervising people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a spot to sell their used items to other sports enthusiasts. I designed their Vacaville business logo dsign along with an image which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an Vacaville, California regional farm it was in reality designed for a commodities broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projects trust, success, and prosperity.

 Vacaville Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for externally encountering arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first shot.

Logo design made for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.