Vallejo Logo Design

Each and every new Vallejo venture understands that they require a logo, however few new business owners fully grasp the crucial role their business logo can take in their becoming successful, or why one logo design functions better than another. A logo has an instant and lasting influence on the success of a business, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Vallejo companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike produced for a Vallejo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old part of the city and wanted to project an old-fashioned atmosphere without coming across as stodgy or low energy. I fulfilled both of these tasks via developing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs created for Vallejo clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, mainly the branch of medicine which works with the laboratory examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and even more memorable.

logo design with a leaping environment-friendly frog developed for a household enjoyable center in Vallejo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - created for Vallejo travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead project emotional journeys through the photos they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Vallejo logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Vallejo logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased point of views on the merit of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their business logo comprehend how important a logo design is for their company so they are much more vested in the outcome. Every logo job possesses it’s share of obstacles, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Vallejo publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most important part of a printed book due to the fact that it is ordinarily the first thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity they will likely ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases one of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a winner.

 Vallejo logo layout used for advertising and marketing and also a tag layout for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be older cases. For this business logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Vallejo, layout include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs considering that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo design created for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a sense of serenity and class for their new hair studio. I came up with a concept that did not go the obvious route of making merely a stylized orchid but rather designed a business logo which implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately placed the emphasis on the feeling that they wanted to transmit to their clients.

Arabian horse logo style developed for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo design customized to exemplify the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Coffee shop logo design a tiny dining establishment, design includes a modified script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a modified manuscript typeface which hovers above a group of elaborate lines and dots.

Logo design for a software programmer the style features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it brands the company it represents.

Evolve logo layout created for a Vallejo indoor designer, design attribute a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vallejo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have actually been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Vallejo logo design assignment was completed for a management guide that enables business professionals to develop into more efficient at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned items to other sports enthusiasts. I designed their Vallejo business logo dsign using an image which garners the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really developed for an Vallejo regional farm it was really developed for a commodities broker, and this particular business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a image that projects assurance, success, and wealth.
Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.