Visalia Logo Design

Nearly every new Visalia organization knows they are in need of a logo, however few new business owners fully understand the pivotal role their logo design can play in their success, or why one logo functions far better than another. A business logo has an immediate and long-term impact on the prosperity of a company, go with the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Visalia companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike created for a Visalia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the city and hoped to cast an old-fashioned vibe without coming across as stodgy or low energy. I achieved the two jobs by developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as germs developed for Visalia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, especially the field of healthcare which works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more unforgettable.

logo layout with a leaping green frog designed for a family enjoyable facility in Visalia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Visalia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but instead communicate emotional experiences through the photos they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Visalia logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Visalia logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get unprejudiced opinions on the value of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that tend to hire an expert to create their logo recognize how vital a logo design is for their business so they are much more vested in the result. Every logo design project possesses it’s allotment of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Visalia book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most important part of a printed book because it is usually the first thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was undoubtedly a winner.

 Visalia logo layout utilized for advertising and marketing as well as a tag design for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be vintage cases. For this brand design I tried to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Visalia, layout include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo design produced for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated an atmosphere of tranquility and class for their new hair salon. I came up with a design which didn’t go the obvious course of making simply a stylized orchid but rather created a company logo which implied a flower in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo design is usually the incorrect direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they really wanted to project to their patrons.

Arabian horse logo design developed for a steed cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept customized to illustrate the unique physical traits of the Arabian kind of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the whole world.

Las Cafe logo style a little dining establishment, design contains a changed manuscript font style which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style contains a customized script font which floats over a team of elaborate lines as well as dots.

Logo design for a software programmer the style functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it serves the company it represents.

Evolve logo layout produced for a Visalia indoor designer, layout function a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Visalia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Visalia logo design project was done for a management consultant that helps business professionals to develop into more successful at supervising people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned equipment to other sports enthusiasts. I tailored their Visalia business logo dsign along with an illustration that captures the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really created for an Visalia regional farm it was actually developed for an investments broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a image that projected assurance, financial success, and prosperity.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.