Visalia, California Logo Design

Each and every new Visalia company understands that they require a logo, however few new business owners fully comprehend the vital role their company logo can make in their becoming successful, or exactly why one logo works more effectively than another. A logo design has a critical and sustaining effect on the success of a business, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Visalia, California businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from labels to signboards a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be lasting and will feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bike developed for a Visalia, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old section of the town and hoped to project a retro feel without coming across as uninteresting or low energy. I accomplished the two tasks by means of creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as germs designed for Visalia, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, mainly the branch of medicine that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog developed for a family fun facility in Visalia, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and a tree - created for Visalia, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the photos they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Visalia logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Visalia logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced opinions on the benefit of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how vital a logo is for their business so they are way more vested in the final result. Every logo design job possesses it’s portion of obstacles, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Visalia, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most necessary part of a printed book due to the fact that it is in most cases the first thing a person sees in the book store. Regarding a publishing company, it’s the best opportunity that they will ever get to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was undoubtedly a success.

 Visalia logo layout made use of for marketing as well as a label layout for Vintage Situation includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be much older cases. For this brand design I attempted to come up with a logo that provided a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Visalia, California, design include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design includes 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design created for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried an atmosphere of peace and class for their new hair studio. I came up with a design that didn’t go the obvious path of crafting just a stylized orchid but instead designed a logo design that implied a flower in the formation of a swirl integrated in to the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they wanted to project to their patrons.

Arabian steed logo layout created for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept styled to embody the unique physical traits of the Arabian type of horses. By having an identifiable head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the entire world.

Las Coffee shop logo style a little dining establishment, layout consists of a customized script font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout includes a customized manuscript font style which hovers above a group of elaborate lines and dots.

Logo style for a software application designer the design features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it brands the company it stands for.

Advance logo layout produced for a Visalia, California interior developer, layout feature a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Visalia, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Visalia, California logo design project was completed for a management coach that aids business leaders to develop into more effective at overseeing people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand goods to other sports enthusiasts. I tailored their Visalia business logo dsign utilizing an illustration which garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Visalia, California area farm it was actually designed for an investments broker, and this particular company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projected assurance, financial success, and opulence.

 Visalia Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for outwardly encountering arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Fortunately, in this case, I nailed a bullseye with the very first go.

Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.