Vista, California Logo Design

Virtually every new Vista organization realizes that they require a logo, but few entrepreneurs fully are aware of the key role their business logo will play in their success, or why one logo design works far better than another. A logo design has an instant and lasting effect on the prosperity of a business, select the right one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Vista, California companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Vista, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older section of town and really wanted to project a nostalgic feel without appearing as monotonous or low energy. I achieved the two tasks by means of developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also bacteria developed for Vista, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the field of healthcare which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and more memorable.

logo layout with a jumping green frog developed for a family enjoyable facility in Vista, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Vista, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather convey emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Vista logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Vista logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get objective viewpoints on the value of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how vital a logo design is for their company so they are much more invested in the final result. Every logo design project has it’s allotment of hurdles, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Vista, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most critical part of a printed book considering that it is often the first thing a person views in the book store. Regarding a publisher, it’s the best opportunity they will likely ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the items folks tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was certainly a victory.

 Vista logo style used for advertising and also a tag layout for Vintage Situation features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Vista, California, layout include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo jobs considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really really love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be understood.

Logo design produced for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a feeling of ease and class for their new hair salon. I came up with a design which did not go the obvious course of creating just a stylized orchid but instead created a logo design that implied a flower in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is generally the wrong direction and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they wanted to project to their clients.

Arabian equine logo design created for a horse ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept styled to exemplify the unique physical traits of the Arabian type of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Cafe logo layout a tiny restaurant, style includes a customized manuscript font style which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style consists of a customized manuscript typeface which floats above a group of luxuriant lines and dots.

Logo layout for a software program designer the layout functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance supporting a logo design is equally as important as how it serves the organization it stands for.

Progress logo design created for a Vista, California interior developer, layout feature a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vista, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Vista, California logo design project was completed for a leadership guide that assists business professionals to become more effective at managing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their used products to other sports enthusiasts. I designed their Vista logo design dsign using a graphic which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Vista, California regional farm it was really devised for a products broker, and this particular business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projected self-confidence, effectiveness, and affluence.

 Vista Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for outwardly dealing with arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo design made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to design a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.