Vista, California Logo Design

Every new Vista organization knows they are in need of a logo, however few entrepreneurs entirely recognize the pivotal role their logo design will perform in their success, or the reason that one logo performs more effectively than another. A logo has an immediate and long-term impact on the viability of a company, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Vista, California companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be timeless and will feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bike produced for a Vista, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an older section of the city and hoped to cast a nostalgic tone without coming across as stodgy or low energy. I achieved both of these jobs by means of creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide as well as bacteria developed for Vista, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, especially the field of medicine that works with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and more meaningful.

logo style with a jumping environment-friendly frog created for a family fun facility in Vista, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - developed for Vista, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences through the pictures they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Vista logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Vista logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with folks that they don’t even know so as to get objective point of views on the worthiness of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their business logo recognize how crucial a logo design is for their company so they are way more invested in the final result. Every logo job possesses it’s portion of difficulties, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Vista, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most vital part of a published book because it is usually the very first thing a person views in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever have to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was surely a winner.

 Vista logo style used for advertising and a label design for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Vista, California, design consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects because it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be understood.

Logo layout developed for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated an atmosphere of peace and connection for their new hair studio. I created a concept that did not go the obvious route of crafting simply a stylized orchid but instead designed a company logo that implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they wanted to forecast to their clients.

Arabian steed logo style developed for a steed cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design fashioned to exemplify the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable equine breeds in the entire world.

Las Cafe logo layout a little restaurant, style includes a modified script font which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a changed script font which floats above a group of elaborate lines and dots.

Logo layout for a software program developer the design features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the significance supporting a logo is equally as important as how it serves the company it stands for.

Advance logo layout created for a Vista, California indoor designer, design function a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vista, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have actually been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Vista, California logo design job was done for a management guide that aids business professionals to develop into more successful at managing people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand items to other sports enthusiasts. I designed their Vista business logo dsign using an image that pulls in the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Vista, California area farm it was actually devised for an investments broker, and this company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a graphic that projected trust, effectiveness, and affluence.

 Vista Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for externally facing arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I struck a bullseye with the very first try.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.