Acute Care 360 ImageCo, Vista, California, CA,

ImageCo, Vista, California, CA,

Evolv Design logo designed by ImageCo, Vista, California, CA,

Red Panda Publishers logo designed by ImageCo, Vista, California, CA,

Vista, California, CA,

ImageCo, Vista, California, CA,
ImageCo, Vista, California, CA,

Mid Valley Pathology logo designed by ImageCo, Vista, California, CA,

FSA OK logo designed by ImageCo, Vista, California, CA,

Emerald Heights logo designed by ImageCo, Vista, California, CA,

Club Sapphire logo designed by ImageCo, Vista, California, CA,

Downtown Dogs logo designed by ImageCo, Vista, California, CA,

School board logo designed by ImageCo, Vista, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Vista, California, CA,

Stoney Forensic logo designed by ImageCo, Vista, California, CA,

Smart kernels logo designed by ImageCo, Vista, California, CA,

STRATEGIES FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they simply cannot refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be judged from the quality of their design work, if the work in their design portfolio doesn’t contain actual examples chances are they will not be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s goal is to reflect your unique vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Vista LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners grow notable brand identities. We’ve done branding work for builders, educational institutions, diamond miners, party planners, diners, retailers, and virtually every other kind of business concern you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electrical sign. Because of our sign first method our logo designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first approach guarantees that our logos are equally reliable whether they are used in TV commercials or web headers, they are consistently identifiable, comprehended, and remembered irrespective of scale or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to do, we do ourselves. Regardless of the type of project we accept, logo design, web site, trade show banners, or electric sign, we do not, and never will job out our customer’s projects to companies based outside the USA. Whenever you call us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and dictates the terms of how we do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Vista entrepreneur understands that they need a logo, yet few new business owners entirely recognize the pivotal role their organization’s logo can perform in their success, or why one logo performs better than another. A business logo has an instant and lasting effect on the prosperity of a business, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Vista companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from label to posters a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a logo must be ageless and should feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark and the act of marking something so that it could be identified, its genesis comes from the brand burned onto livestock. Nowadays a brand symbolizes pretty much anything with an objective, whether it be profit or political parties, a brand is an inherent aspect of defining the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s goal is to develop a mental image that the target market can relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone mentions the names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those products. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the origin of most branding companies you’ll find that they are quite often rebranded advertising and marketing firms. When a person states they are in marketing lots of people will likely have an idea about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps form the public image of a firm, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, and also brochures. Some visual designers also design websites and also user interfaces. The vital role of a brand identity designer is to create the visual cues and a psychological tone with the objective of influencing activities, results and also perceptions.

Featured logos & signs

Retro logo style of a bike produced for a Vista coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old section of the town and really wanted to project a retro vibe without appearing as stodgy or low energy. I accomplished both jobs via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and bacteria designed for Vista medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the field of healthcare that works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and even more memorable.

logo layout with a jumping eco-friendly frog developed for a household fun center in Vista.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - developed for Vista travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead communicate emotional experiences by means of the photos they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Vista logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Vista logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased opinions on the benefit of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo recognize how crucial a logo design is for their business so they are way more invested in the final result. Every logo design project has it’s portion of obstacles, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Vista publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most vital part of a printed book considering that it is ordinarily the very first thing a person sees in the book shop. Regarding a publishing company, it’s the absolute best opportunity they will ever have to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was surely a success.

 Vista logo style made use of for advertising and marketing and also a label layout for Vintage Instance includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be older cases. For this custom logo design I tried to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Vista, design consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo design created for a Vista hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that communicated a spirit of contentment and elegance for their new hair salon. I came up with a design that didn’t go the obvious direction of designing merely a stylized orchid but rather designed a logo that implied a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is generally the incorrect path and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they really wanted to forecast to their clients.

Arabian horse logo design created for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept tailored to embody the unique physical traits of the Arabian kind of equines. With an unique head shape and very high tail posture, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Cafe, A Vista restaurant logo style a tiny dining establishment, style includes a modified manuscript font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design includes a modified script font which hovers over a team of ornate lines and also dots.

Logo design for a software programmer the design functions and also famous Vista component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the enterprise it represents.

Advance logo layout produced for a Vistaindoor designer, design function a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vista interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Vista, the personalities for letter V as well as A in middle of words progressed have been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Vista logo design job was performed for a management advisor that enables business leaders to develop into more successful at supervising people, expectations, and productivity.

A Vista business logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their used products to other sports enthusiasts.

I designed their Vista business logo design with an illustration which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Vista company logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Vista regional farm it was really developed for a commodities broker, and this particular trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a graphic that projects self-assurance, financial success, and wealth.

 Vista Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Fortunately, in this instance, I hit a bullseye with the 1st try.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular Vista sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Electrical sign design for Vista restaurnat designed by Vista Sign Business
Vista logo design and brand identity design for Vista commercial businesses
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,

Logo designed by ImageCo, Vista, California, CA,

Logo designed by ImageCo, Vista, California, CA,

Logo designed by ImageCo, Vista, California, CA,

Logo designed by ImageCo, Vista, California, CA,

Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,
Logo designed by ImageCo, Vista, California, CA,