Walnut Creek, California Logo Design
Virtually every new Walnut Creek company knows they need a logo, however few new business owners fully grasp the essential role their logo design can make in their financial success, or the reason that one logo design performs better than another. A company logo has a critical and long term influence on the success of a company, pick the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of a company.
The logos included in the ImageCo portfolio help Walnut Creek, California companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
- Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a glimpse.
- Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at any scale.
- Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
- Relevance: a business logo should be lasting and should feel as relevant today, tomorrow, and thirty years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This start-up coffee roaster and coffeehouse were opening in an old part of town and hoped to visualize an old-fashioned feel without appearing as monotonous or low energy. I achieved both jobs via developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.
Mid-Valley Pathology | Logo Design
Pathology is the science that analyzes the root causes and effects of diseases, especially the field of healthcare which deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.
The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.
Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and a lot more unforgettable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.
Given that the name of the business features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.
In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but rather communicate emotional experiences through the images they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often tell entire stories using their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable Walnut Creek logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular type of sea bird. When I turn a concept over to a customer I urge all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get unbiased assessments on the merit of a design. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design. Logos are a strange creature in the design world because the people that tend to hire an expert to design their logo recognize how vital a logo design is for their company so they are way more vested in the result. Every logo design project possesses it’s share of difficulties, however the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a thin segment of real estate to work with, yet it really is the most critical part of a published book considering that it is usually the initial thing a person sees in the book shop. Concerning a publisher, it’s the optimal opportunity that they will likely ever get to advertise their label and get their logo design in front of the men and women that buy actual books.
This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart but it seems like that in many cases 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was definitely a victory.
Vintage Case | Logo Design
Vintage case focused in all new cases for musical instruments, which appeared to be antique cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that looked like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dental business logos can be one of the most difficult logo projects because it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.
I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.
I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.
The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios required a business logo which communicated an atmosphere of calmness and connection for their new hair salon. I created a design that did not go the obvious course of designing merely a stylized orchid but instead delivered a logo which suggested an orchid in the pattern of a swirl featured into the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to transmit to their customers.
Dazzo Arabians | Logo Design
ImageCo created an original business logo design fashioned to exemplify the unique physical traits of the Arabian type of horses. With a different head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo layout a tiny restaurant, style contains a customized manuscript font style which floats above a group of luxuriant lines and dots.
Smart Kernels | Logo Design
A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the symbolism supporting a company logo is equally as important as how it brands the organization it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Walnut Creek, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms custom logo idea wasn’t actually developed for an Walnut Creek, California area farm it was really designed for a commodities broker, and this particular logo design was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a graphic that projected self-confidence, success, and luxury.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the very first try.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.
