Walnut Creek Logo Design
- Simplicity: simple logos don’t demand scrutiny, they can be realized in merely a look.
- Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at every scale.
- Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
- Relevance: a logo should be lasting and will feel relevant today, tomorrow, and twenty years from now.
Ferry Street Coffee Company | Logo Design | Retail Branding
This startup coffee roaster and coffee bar were actually opening up in an old part of the area and wished to visualize a retro vibe without coming across as uninteresting or low energy. I fulfilled each of the tasks by designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.
Mid-Valley Pathology | Logo Design
Pathology is the science that analyzes the triggers and effects of diseases, especially the branch of healthcare which deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic purposes.
The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.
Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.
Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.
In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead reveal emotional experiences by means of the images they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they oftentimes convey entire stories through their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable Walnut Creek logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular type of sea bird. When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get unprejudiced judgements on the worthiness of a design concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design. Logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo realize how important a logo design is for their company so they are much more invested in the final result. Every logo design job possesses it’s allotment of challenges, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a narrow slice of real estate to work with, but it really is the most important part of a published book because it is ordinarily the initial thing a person sees in the book shop. For a publishing company, it’s the opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that buy actual books.
This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart yet it seems like that in many instances one of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was surely a success.
Vintage Case | Logo Design
Vintage case focused in new cases for musical instruments, which looked to be much older cases. For this brand concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a website to an insignia on brand new cases that looked like they were from another generation.
Kujak Orthodontics | Logo Design | Sign Design
Dental care business logos can easily be one of the most difficult logo projects due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.
I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.
I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.
The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios desired a logo that related a feeling of tranquility and class for their new hair studio. I came up with a design that did not go the obvious route of creating merely a stylized orchid but rather created a company logo which implied an orchid in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they really wanted to project to their customers.
Dazzo Arabians | Logo Design
ImageCo developed an original logotype concept customized to manifest the unique physical traits of the Arabian type of equines. With an unique head shape and higher tail posture, the Arabian is one of the most easily identifiable equine types in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Coffee shop logo style a little dining establishment, style includes a customized manuscript typeface which floats over a team of ornate lines and also dots.
Smart Kernels | Logo Design
A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.
The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the significance behind a business logo is just as important as how it serves the business it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Walnut Creek interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This Walnut Creek logo design job was done for a leadership advisor that enables business professionals to develop into more efficient at overseeing people, expectations, and profitability.
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
Brewgrrs Restaurant | Logo Design | Restaurant Branding
