Walnut, California Logo Design

Each and every new Walnut business person knows they are in need of a logo, but few new business owners thoroughly realize the pivotal role their company logo will make in their becoming successful, or exactly why one business logo performs far better than another. A logo design has an instant and long-term influence on the growth of a company, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Walnut, California companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be ageless and will feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bike produced for a Walnut, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an older part of the city and wanted to project a retro atmosphere without appearing as monotonous or low energy. I accomplished both tasks by means of developing a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and also germs made for Walnut, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and outcomes of diseases, mainly the field of medicine that works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo layout with a jumping green frog made for a household fun center in Walnut, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - made for Walnut, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather reveal emotional journeys by means of the images they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Walnut logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Walnut logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with other people that they don’t even know so as to get honest judgements on the benefit of a concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo understand how vital a logo is for their business so they are way more invested in the result. Every logo job possesses it’s portion of hurdles, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Walnut, California book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most important part of a printed book given that it is in most cases the initial thing a person views in the bookstore. For a publishing company, it’s the most ideal opportunity they will ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases one of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was surely a success.

 Walnut logo design made use of for marketing as well as a tag design for Vintage Case includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this custom logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Walnut, California, layout consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design jobs because it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo style produced for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of peace and class for their new hair studio. I created a design that didn’t go the obvious route of creating simply a stylized orchid but rather delivered a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is generally the wrong course and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo design produced for an equine ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo concept styled to manifest the unique physical traits of the Arabian type of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the highly easily recognizable equine breeds in the world.

Las Cafe logo layout a tiny restaurant, style contains a modified script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style contains a customized manuscript typeface which floats above a group of elaborate lines as well as dots.

Logo layout for a software application programmer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the significance supporting a logo is just as important as how it serves the enterprise it represents.

Develop logo design developed for a Walnut, California indoor designer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Walnut, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Walnut, California logo design assignment was done for a leadership guide that helps business leaders to become more effective at overseeing people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned products to other sports enthusiasts. I created their Walnut logo design dsign utilizing an image which captures the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Walnut, California area farm it was actually created for a commodities broker, and this brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projects self-confidence, success, and prosperity.

 Walnut Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally facing arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo design created for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.