Watsonville, California Logo Design

Every new Watsonville business professional understands that they require a logo, yet few new business owners thoroughly grasp the vital role their organization’s logo can perform in their becoming successful, or precisely why one logo design performs far better than another. A company logo has a critical and long-term influence on the success of a company, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Watsonville, California companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle produced for a Watsonville, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older part of town and really wanted to project a vintage atmosphere without appearing as monotonous or low energy. I fulfilled both of these tasks via designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also bacteria made for Watsonville, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, especially the branch of healthcare that deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and more unforgettable.

logo design with a jumping green frog created for a family enjoyable center in Watsonville, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and a tree - made for Watsonville, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but instead project emotional journeys through the photos they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Watsonville logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Watsonville logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the benefit of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo understand how crucial a logo design is for their business so they are way more invested in the outcome. Every logo design job has it’s allotment of challenges, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Watsonville, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most necessary part of a printed book since it is usually the first thing a person sees in the book shop. Concerning a publishing company, it’s the absolute best opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was certainly a winner.

 Watsonville logo layout used for advertising and marketing and a tag design for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be older cases. For this brand design I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Watsonville, California, style include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the very same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a sense of tranquility and elegance for their new hair salon. I created a design that didn’t go the obvious path of making just a stylized orchid but rather created a business logo that suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they really wanted to forecast to their clients.

Arabian horse logo layout created for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo design tailored to display the unique physical traits of the Arabian kind of equines. With an identifiable head shape and very high tail carriage, the Arabian is one of the highly easily recognizable horse types in the whole world.

Las Coffee shop logo layout a small restaurant, style contains a modified manuscript font which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a modified manuscript typeface which floats over a group of luxuriant lines and dots.

Logo design for a software designer the style functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the substance behind a business logo is just as important as how it serves the organization it represents.

Advance logo layout produced for a Watsonville, California interior designer, style feature a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watsonville, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Watsonville, California logo design job was done for a management expert that assists business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their used equipment to other sports enthusiasts. I tailored their Watsonville business logo dsign utilizing a graphic that garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really developed for an Watsonville, California regional farm it was really developed for a products broker, and this particular creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projects confidence, effectiveness, and wealth.

 Watsonville Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for outwardly dealing with arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Luckily, in this instance, I hit a bullseye with the first shot.

Logo developed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.