Watsonville Logo Design

Every new Watsonville venture understands that they are in need of a logo, yet few entrepreneurs fully comprehend the essential role their business logo will take in their success, or exactly why one logo design performs better than another. A logo design has an instant and sustaining effect on the growth of a business, pick the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Watsonville businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle created for a Watsonville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old part of town and hoped to project a vintage vibe without appearing as monotonous or low energy. I fulfilled both of these tasks via designing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide as well as bacteria developed for Watsonville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, mainly the field of healthcare that works with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and more memorable.

logo style with a leaping eco-friendly frog developed for a family fun facility in Watsonville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - created for Watsonville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but rather convey emotional journeys through the images they capture. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Watsonville logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Watsonville logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced opinions on the value of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to create their logo comprehend how essential a logo design is for their company so they are way more invested in the result. Every logo design job possesses it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Watsonville publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most vital part of a printed book given that it is usually the first thing a person views in the book store. With respect to a publisher, it’s the opportunity that they will likely ever have to publicize their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Watsonville logo layout used for advertising and marketing and also a tag style for Vintage Instance includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be antique cases. For this business logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for everything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Watsonville, style include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs considering that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout produced for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated an atmosphere of ease and elegance for their new hair salon. I came up with a concept that didn’t go the obvious path of designing simply a stylized orchid but rather created a business logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo style produced for a horse ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype design styled to manifest the unique physical traits of the Arabian kind of equines. With a different head form and high tail carriage, the Arabian is one of the most immediately recognizable horse types in the world.

Las Cafe logo layout a small restaurant, design includes a customized manuscript font which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design includes a changed manuscript typeface which floats above a team of luxuriant lines and also dots.

Logo style for a software application developer the style features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the symbolism supporting a logo is equally as important as how it serves the enterprise it represents.

Progress logo layout produced for a Watsonville interior developer, design function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watsonville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in center of the word progressed have actually been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Watsonville logo design job was done for a management specialist that assists business leaders to become more efficient at managing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their used products to other sports enthusiasts. I designed their Watsonville logo design dsign utilizing an image which grabs the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an Watsonville area farm it was in reality created for a commodities broker, and this particular logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a image that projected assurance, success, and luxury.
Logo design made for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.