Watsonville, California Logo Design

Each and every new Watsonville venture knows they require a logo, yet few entrepreneurs entirely realize the pivotal role their business logo can take in their becoming successful, or the reason that one business logo performs far better than another. A business logo has an instant and lasting impact on the growth of a company, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Watsonville, California businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Watsonville, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an older section of town and hoped to project a vintage atmosphere without appearing as monotonous or low energy. I fulfilled each of the jobs by designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and germs developed for Watsonville, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and effects of diseases, mainly the branch of medicine that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and more unforgettable.

logo style with a leaping environment-friendly frog made for a family members enjoyable center in Watsonville, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - developed for Watsonville, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather reveal emotional journeys through the images they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Watsonville logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Watsonville logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with people that they don’t even know so as to get unprejudiced judgements on the worthiness of a design. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to design their business logo comprehend how essential a logo design is for their business so they are much more vested in the end result. Every logo job has it’s allotment of challenges, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Watsonville, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most important part of a printed book since it is usually the initial thing a person sees in the book shop. With regard to a publishing company, it’s the optimal opportunity that they will likely ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was definitely a winner.

 Watsonville logo style utilized for marketing and a tag layout for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be antique cases. For this business logo design I tried to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Watsonville, California, design consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects due to the fact that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be comprehended.

Logo design created for a hair design studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed an atmosphere of serenity and elegance for their new hair studio. I created a design which did not go the obvious route of making merely a stylized orchid but rather designed a logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they wanted to forecast to their patrons.

Arabian horse logo layout developed for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept styled to symbolize the unique physical traits of the Arabian breed of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine types in the whole world.

Las Cafe logo design a little restaurant, style includes a customized script font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout includes a modified script font style which floats above a group of luxuriant lines as well as dots.

Logo layout for a software designer the style attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the significance behind a company logo is equally as important as how it serves the company it represents.

Progress logo layout developed for a Watsonville, California indoor developer, layout attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watsonville, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have actually been modified to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Watsonville, California logo design job was carried out for a leadership coach that helps business professionals to become more effective at handling people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their used goods to other sports enthusiasts. I created their Watsonville business logo dsign with an illustration which garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Watsonville, California area farm it was actually designed for an investments broker, and this particular business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a brand mark that projected confidence, financial success, and opulence.

 Watsonville Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly dealing with arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first try.

Logo design developed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to create a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.