West Covina, California Logo Design

Nearly every new West Covina organization realizes that they are in need of a logo, however few entrepreneurs entirely recognize the pivotal role their logo will take in their success, or why one logo functions better than another. A company logo has an immediate and sustaining impact on the success of a business, choose the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help West Covina, California businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from labels to billboards a scalable logo design will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be ageless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bike developed for a West Covina, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the community and wished to cast a vintage atmosphere without appearing as stodgy or low energy. I achieved the two jobs via developing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide as well as bacteria created for West Covina, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, especially the field of healthcare which deals with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and a lot more memorable.

logo layout with a jumping green frog made for a household enjoyable center in West Covina, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and also a tree - created for West Covina, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but instead project emotional journeys by means of the images they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Covina logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 West Covina logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family as well as with other people that they don’t actually know so as to get unbiased viewpoints on the value of a concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their business logo understand how vital a logo design is for their business so they are much more invested in the outcome. Every logo design project possesses it’s portion of obstacles, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for West Covina, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most critical part of a printed book considering that it is usually the very first thing a person sees in the book shop. For a publishing company, it’s the absolute best opportunity that they will ever get to promote their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences 1 of the things people tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was certainly a success.

 West Covina logo design made use of for marketing and a label design for Vintage Case includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be vintage cases. For this logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in West Covina, California, style consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs considering that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated an atmosphere of serenity and class for their new hair salon. I created a concept that didn’t go the obvious direction of designing simply a stylized orchid but instead crafted a company logo that implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the emotion that they wanted to forecast to their patrons.

Arabian steed logo style developed for an equine cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design styled to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and high tail carriage, the Arabian is one of the highly quite easily identifiable horse lineages in the world.

Las Coffee shop logo design a small restaurant, design consists of a modified manuscript font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a customized script font which floats above a team of ornate lines and dots.

Logo style for a software program programmer the design features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the significance behind a logo is equally as important as how it brands the business it stands for.

Develop logo style created for a West Covina, California indoor developer, style feature a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Covina, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Covina, California logo design assignment was done for a management specialist that helps business professionals to become more effective at supervising people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their used items to other sports enthusiasts. I designed their West Covina logo design dsign with an illustration which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually composed for an West Covina, California regional farm it was in reality devised for a commodities broker, and this particular logo design was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a image that projects esteem, effectiveness, and affluence.

 West Covina Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly facing arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I struck a bullseye with the very first go.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to create a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.