West Covina Logo Design

Each and every new West Covina business knows they are in need of a logo, yet few entrepreneurs thoroughly comprehend the essential role their company logo can perform in their financial success, or why one logo performs more effectively than another. A logo has an instant and lasting impact on the prosperity of a company, pick the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help West Covina companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike created for a West Covina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older part of the city and really wanted to cast a retro tone without appearing as boring or low energy. I accomplished the two tasks via developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and also germs created for West Covina clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, mainly the field of medicine which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and even more memorable.

logo layout with a leaping environment-friendly frog developed for a family fun facility in West Covina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and also a tree - made for West Covina travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences through the images they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Covina logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 West Covina logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family as well as with people that they don’t actually know so as to get unprejudiced point of views on the merit of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their business logo comprehend how important a logo is for their business so they are way more vested in the outcome. Every logo job has it’s share of hurdles, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for West Covina book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most crucial part of a published book since it is in most cases the first thing a person views in the book shop. For a publisher, it’s the optimal opportunity that they will ever have to publicize their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was definitely a success.

 West Covina logo layout utilized for marketing and also a tag style for Vintage Instance includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be much older cases. For this business logo concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in West Covina, design consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects due to the fact that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style created for a hair design studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which carried a sense of peace and elegance for their new hair studio. I came up with a design which didn’t go the obvious route of making simply a stylized orchid but rather crafted a logo design that implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is in most cases the wrong path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian steed logo design developed for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand design styled to epitomize the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the entire world.

Las Cafe logo design a little dining establishment, style includes a modified manuscript font style which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design consists of a changed manuscript font which floats over a group of ornate lines and also dots.

Logo design for a software developer the style features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the business it represents.

Develop logo style developed for a West Covina interior designer, design feature a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Covina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Covina logo design assignment was performed for a management consultant that enables business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to market their previously owned goods to other sports enthusiasts. I created their West Covina logo dsign with an illustration that garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an West Covina regional farm it was really devised for an investments broker, and this creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projected trust, financial success, and opulence.
Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.