West Hills, California Logo Design

Each and every new West Hills organization understands that they are in need of a logo, however few entrepreneurs entirely grasp the crucial role their logo design will play in their financial success, or the reason that one logo design performs better than another. A company logo has a critical and lasting influence on the success of a company, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help West Hills, California businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be lasting and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bike produced for a West Hills, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older section of town and hoped to visualize a nostalgic tone without coming across as boring or low energy. I achieved the two jobs by means of creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide and also bacteria designed for West Hills, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the branch of healthcare which deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and even more unforgettable.

logo style with a jumping eco-friendly frog designed for a family members fun facility in West Hills, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - created for West Hills, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but instead reveal emotional experiences through the photos they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Hills logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 West Hills logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with other people that they don’t actually know so as to get impartial judgements on the merit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design understand how important a logo design is for their business so they are way more vested in the end result. Every logo project has it’s portion of obstacles, but the largest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for West Hills, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most critical part of a published book due to the fact that it is ordinarily the very first thing a person sees in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will ever have to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was surely a victory.

 West Hills logo design made use of for advertising and a label design for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be much older cases. For this custom logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in West Hills, California, design include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects due to the fact that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated a feeling of peace and elegance for their new hair studio. I came up with a design that did not go the obvious course of designing simply a stylized orchid but instead crafted a logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately put the emphasis on the feeling that they wanted to transmit to their patrons.

Arabian horse logo style produced for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo concept styled to exemplify the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail carriage, the Arabian is one of the very most immediately recognizable equine types in the world.

Las Cafe logo layout a tiny dining establishment, layout includes a changed manuscript typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout contains a customized script typeface which hovers over a team of elaborate lines and dots.

Logo design for a software developer the layout features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the substance supporting a logo is just as important as how it brands the organization it stands for.

Evolve logo design developed for a West Hills, California interior developer, style attribute a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Hills, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word progressed have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Hills, California logo design job was performed for a leadership advisor that helps business professionals to develop into more efficient at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand goods to other sports enthusiasts. I tailored their West Hills logo design dsign with an illustration that garners the attention of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really created for an West Hills, California area farm it was in reality designed for a commodities broker, and this particular logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a brand mark that projects self-assurance, success, and affluence.

 West Hills Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for outwardly dealing with arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.