Acute Care 360 ImageCo, West Hills, California, CA,

ImageCo, West Hills, California, CA,

Evolv Design logo designed by ImageCo, West Hills, California, CA,

Red Panda Publishers logo designed by ImageCo, West Hills, California, CA,

West Hills, California, CA,

ImageCo, West Hills, California, CA,
ImageCo, West Hills, California, CA,

Mid Valley Pathology logo designed by ImageCo, West Hills, California, CA,

FSA OK logo designed by ImageCo, West Hills, California, CA,

Emerald Heights logo designed by ImageCo, West Hills, California, CA,

Club Sapphire logo designed by ImageCo, West Hills, California, CA,

Downtown Dogs logo designed by ImageCo, West Hills, California, CA,

School board logo designed by ImageCo, West Hills, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, West Hills, California, CA,

Stoney Forensic logo designed by ImageCo, West Hills, California, CA,

Smart kernels logo designed by ImageCo, West Hills, California, CA,

STRATEGIES ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to bear in mind that they can’t reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be judged from the quality of their design work, if the work in their portfolio doesn’t feature actual examples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your personal vision for your organization. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

West Hills LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs cultivate notable brands. We’ve done logo design work for farmers, educational institutions, diamond miners, wedding singers, cafes, retail stores, and practically every other kind of business you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electrical sign. As a result of our sign first method our identity designs can, and have been employed in everything from fashion labels to neon signs. Our sign first approach guarantees that our logo designs are equally reliable whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and remembered irrespective of size or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design companies that you might have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we do in-house. No matter the type of design project we take on, brand identity design, business website, trade show banners, or electric sign, we do not, and never will contract out our client’s work to contractors located outside the United States. When you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and imposes the conditions of how you and I do business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new West Hills company realizes that they need a logo, however few start ups fully realize the crucial role their logo will make in their becoming successful, or precisely why one business logo functions far better than another. A business logo has an immediate and sustaining impact on the success of a company, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help West Hills businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a logo design needs to be lasting and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is a verb and also a noun, it is an identifying mark as well as the process of marking something to make sure that it can be identified, its genesis comes from the mark burned onto animals. These days a brand indicates pretty much anything with an intention, regardless of whether it be earnings or political parties, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are each from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s objective is to develop a mental image that the target market will likely connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone states the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people buy those brands. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the history of the majority of branding firms you’ll discover that they are frequently re-branded marketing agencies. When somebody claims they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps form the image of a company, a product or a business. Brand identity designers create logo designs, signage designs, packaging, and collateral products such as cards, stationery, and also sales brochures. Some visual designers also design sites and software interfaces. The important duty of a brand identity designer is to develop the visual cues as well as an emotional tone with the objective of affecting activities, results as well as perceptions.

select signs/logos

Retro logo style of a bicycle produced for a West Hills coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older part of town and wished to visualize an old-fashioned feel without coming across as boring or low energy. I achieved both jobs by means of designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also bacteria created for West Hills clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, especially the branch of healthcare that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and even more meaningful.

logo layout with a leaping green frog designed for a family members fun center in West Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for West Hills traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead reveal emotional experiences by means of the photos they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Hills logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 West Hills logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get impartial viewpoints on the benefit of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their business logo understand how crucial a logo design is for their organization so they are much more vested in the outcome. Every logo design project possesses it’s portion of obstacles, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for West Hills publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most important part of a printed book due to the fact that it is in most cases the very first thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity they will likely ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances one of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was surely a winner.

 West Hills logo design made use of for advertising and also a tag design for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be antique cases. For this custom logo design I sought to come up with a logo that had a fluid old style feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in West Hills, style consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style created for a West Hills hair style studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which conveyed a sense of serenity and connection for their new hair studio. I created a design which did not go the obvious direction of creating merely a stylized orchid but instead designed a business logo that implied a flower in the pattern of a swirl featured in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the feeling that they wanted to transmit to their clients.

Arabian horse logo layout created for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo concept tailored to manifest the unique physical traits of the Arabian breed of horses. By having a distinctive head form and higher tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Cafe, A West Hills restaurant logo style a small restaurant, design includes a changed manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design consists of a modified script font which hovers above a team of elaborate lines and also dots.

Logo style for a software designer the style features and legendary West Hills component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the business it represents.

Progress logo design created for a West Hillsindoor designer, design feature a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in West Hills, the characters for letter V as well as A in middle of the word progressed have been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Hills logo design assignment was carried out for a management specialist that enables business leaders to become more effective at overseeing people, expectations, and productivity.

A West Hills business logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to sell off their used goods to other sports enthusiasts.

I designed their West Hills business logo design utilizing an illustration which pulls in the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this West Hills company logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an West Hills regional farm it was really designed for a products broker, and this particular logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a image that projected assurance, financial success, and luxury.

 West Hills Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for ostensibly dealing with arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the 1st try.

Logo created for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a popular West Hills sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to create a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Electrical sign design for West Hills restaurnat designed by West Hills Sign Company
West Hills logo design and brand identity design for West Hills retailers
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,

Logo designed by ImageCo, West Hills, California, CA,

Logo designed by ImageCo, West Hills, California, CA,

Logo designed by ImageCo, West Hills, California, CA,

Logo designed by ImageCo, West Hills, California, CA,

Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,
Logo designed by ImageCo, West Hills, California, CA,