West Puente Valley Logo Design

Every new West Puente Valley organization understands that they need a logo, however few entrepreneurs fully recognize the pivotal role their organization logo will perform in their success, or the reason that one business logo works far better than another. A business logo has an immediate and sustaining influence on the success of a company, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help West Puente Valley companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle produced for a West Puente Valley coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older part of the city and really wanted to project an old-fashioned feel without coming across as uninteresting or low energy. I accomplished each of the tasks by developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs made for West Puente Valley clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, especially the field of medicine which works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and even more meaningful.

logo layout with a jumping green frog made for a household enjoyable center in West Puente Valley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - designed for West Puente Valley traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead project emotional experiences through the images they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Puente Valley logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 West Puente Valley logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with other people that they don’t actually know so as to get unbiased viewpoints on the benefit of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their logo recognize how vital a logo is for their company so they are way more invested in the end result. Every logo project has it’s portion of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for West Puente Valley book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most essential part of a published book considering that it is often the first thing a person views in the book shop. With regard to a publishing company, it’s the optimal opportunity they will ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances one of the aspects folks tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was surely a victory.

 West Puente Valley logo design made use of for advertising and a label design for Vintage Situation includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be vintage cases. For this business logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in West Puente Valley, design consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo projects considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be understood.

Logo design developed for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a feeling of contentment and elegance for their new hair salon. I created a concept that didn’t go the obvious route of crafting simply a stylized orchid but alternatively crafted a business logo that implied a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they really wanted to project to their patrons.

Arabian equine logo layout created for a horse cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design fashioned to illustrate the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable horse types in the world.

Las Cafe logo layout a small restaurant, layout includes a modified manuscript font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style consists of a customized manuscript typeface which hovers above a group of ornate lines and also dots.

Logo style for a software application designer the design functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it brands the enterprise it stands for.

Progress logo design created for a West Puente Valley interior developer, style attribute a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Puente Valley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have actually been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Puente Valley logo design job was completed for a leadership expert that helps business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell their secondhand goods to other sports enthusiasts. I created their West Puente Valley business logo dsign with an illustration which captures the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an West Puente Valley area farm it was actually designed for an investments broker, and this particular company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design an identity that projected self-confidence, financial success, and wealth.
Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.